Mail Online most-read online newspaper through combo of whimsy, savvy

December 27, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mail Online holds most-read online newspaper spot through combo of whimsy, savvy Facebook allows advertisers to customize headlines for page, app, event ads Social ad spending trending to local markets Hyperlocal execs' 2013 predictions Virurl integrates RSS into its sponsored content platform 6 Twitter analytics tools to improve your marketing advertisement Content Strategy is Everything Publishers Press values content. We have integrated leading content management technologies with our prepress workflow that secures your publication content as structured XML. ContentXpress allows customers to semantically tag, text mine, store, search, republish and share your content dynamically. It's your content, but it's our passion. Request a demo. Mail Online holds most-read online newspaper spot through combo of whimsy, savvy How does London's Mail Online, the online version of the Daily Mail, remain the number one most-read newspaper on the Internet? By understanding that audiences want solid, reliable news peppered with a bit of fun, according to editor Paul Dacre. FULL ARTICLE - eMarketer advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Facebook allows advertisers to customize headlines for page, app, event ads Sidebar advertising on Facebook just became more customizable, with the ability for advertisers to create bespoke headlines. The capability, available through the Facebook API, will be limited to 25 characters and gives advertisers the ability to test various iterations. FULL ARTICLE - Inside Facebook Social ad spending trending to local markets Social media advertising is predicted to go local. Social media ad revenues in local media markets are projected to grow 28% over the next four years, according to BIA/Kelsey. And a large part of that increase will be on mobile platforms. Here are the numbers. FULL ARTICLE - MediaPost Hyperlocal execs' 2013 predictions We've heard from the rest of media, now let's hear from hyperlocal's stars about what the niche expects from the coming year. Here, 12 hyperlocal execs and thought leaders weigh in, including Patch co-founder Warren Webster and Ezra Kucharz, president of CBS Local Digital Media. FULL ARTICLE - Street Fight Virurl integrates RSS into its sponsored content platform Are you promoting sponsored content? Publishers including Sports Illustrated and StyleCaster are using startup Virurl to do so, and the service is now offering a feature called RSS Ads, which instantly converts articles to ads and includes them in your RSS feed. FULL ARTICLE - TechCrunch 6 Twitter analytics tools to improve your marketing Yes, Twitter is a news outlet, albeit an unconventional one. And yes, your publication should have a presence on the platform. But, how do you know if editorial's Twitter efforts are really making an impact, or just wasting precious resources? Here are 6 tools that will let you know. FULL ARTICLE - Social Media Examiner advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.