Thursday, December 27, 2012

Carl Von Clausewitz: Marketing Warfare & the Force Multiplier

Mel,

150 years ago, the Prussian military genius Carl Von Clausewitz attained godlike status for his mastery of the psychology of war.

His most important contribution was his doctrine of the Force Multiplier:  A small advantage in firepower and manpower leads to a huge advantage in outcome.

If Army A has 2 units and Army B has 3 units, then the force B has an advantage of not 3:2 but actually....

Witness how huge the advantage is here

Perry Marshall

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