Mel,
EVERY market has a hole. An un-scratched itch.
There is no such thing as a market that does not.
No matter how tough the competition, no matter what's going on out there, there is an unmet need.
Because, as my customer service manager Jeremy Flanagan says: "The well of human desires is bottomless."
Do a Google search - look at the first page of results. 10 organic listings and 11 ads. Look at what they say. Visit the websites and see what they offer.
No matter who they are, there's an itch they're all failing to scratch.
Find the itch and you can chisel your way in.
How do you find that itch?
You ask two simple questions:
"What problem are you trying to solve today?"
and
"How hard has it been to find a solution to this problem? Not hard - sort of hard - or very hard?"
If you ask 50 people this question and get 50 answers, all the people who said "very hard" are telling you where the hole is in your market.
Find a need and fill it. And you'll experience the kind of 24/7 automated success that a profitable AdWords campaign is capable of providing you. More in Chapter 28.
Perry Marshall
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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