The Rusty Yellow School Bus with the Four Million Dollar Engine

Mel,   Greg Marsden's a skinny saxophone player from Grand Rapids Michigan, a proverbial square peg in a world full of round holes. His cel phone ringtone is "Love Supreme" by John Coltrane, he's played more than his fair share of smoky gigs in sleepy jazz clubs, gleaned inspiration from dysfunctional musical geniuses, held down a bevy of strange day jobs and labored for even stranger bosses.    For some years he toiled in the land of big-time e-commerce companies, building gigantic link farms for booking hotel rooms, attending clueless internet conferences where the blind lead the gullible and MBA wannabe's rack up points for their curriculum vitaes.    Finally he stumbled onto a company bold enough to let him craft his own vision, who let him practice his jazz improvisation chops on their AdWords campaigns. Greg knows that in any endeavor - music, accounting, baseball, pay per click - once you master the basic scales there's an artistic zone where possibilities for innovation are seemingly without end.    Nobody knew who this new company was, and for the most part they still don't know. Greg challenges Goliath players, drag racing down main street against boys who drive their daddies' vehicles, fine-looking cars with picture perfect paint jobs and mag wheels and polished chrome. Prom queen rides shotgun, pause at the stoplight, engines revving....    Greg pulls up in his Rusty Yellow School Bus and asks if they'd like to race.   Guffaws waft from the open windows of the shiny AC Cobra, what kind of idiot in a school bus could dream of acing us? Doesn't he know we've got a 427 under the hood? ....engines race, light flashes green, the scent of burning rubber as tires squeal.    For a few seconds the AC Cobra's in the lead. But the boys of summer driving daddy's car don't know that Greg's school bus has a 4 million dollar engine. They've never seen the 3000 horses of raw power, the exquisite transmission with nine adroit gears and titanium axles. They don't know you can install Indy racing tires on a bus.    Zero to sixty in 5 seconds and Greg's not even in fourth gear yet. Top speed exceeds 200MPH. Nobody really knows what top speed is.    They also don't know that Greg repaints his bus a different color every week and he kicks ass every race he runs.    Show 'em tail lights, Greg.    Show 'em tail lights, Mel.    The playing field really is level now. Once upon a time you had to be a $100 million, or billion dollar company to play. But Greg's company was a genuine startup and they hit $10 mil. A Google ad budget of $25,000 PER DAY.    Read Greg's story and see his impressive growth charts at    http://www.perrymarshall.com/personalcoaching/stories/#1018      Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here