Headtrash Transformation
Today, June 11 @ 11am ET
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Mel,
At my old job at Synergetics we were developing a nifty new chip. Slick, state of the art, disruptive technology. We were drooling over it. When we told customers about it, saliva began to drip from their lips too.
I’d say, “Hey, we’ll have this for you in about a year and a half. Isn't this cool?” Their mouths would drop open and they’d pant, “Wow, that is soooo cool.”
At the end of the meeting, they were ready to buy…as soon as we could deliver the actual product.
I’d leave without a purchase order. No sale. Because I was selling the future rather than selling products that existed.
Vapor is always cool.
But I couldn’t pay my mortgage with, “Yeah, we’re going to buy that in 18 months.”
So I said to myself, “Self, you could have lots of fun going around and selling the future …and not eating. You’ll feel awesome while all your customers tell you how cool your future technology is, but you will still be dead broke.”
You can only sell the present. But I wanted to live in the perfect world of tomorrow.
I wrote a series of blog posts called, “Fist Fight at the Board of Director’s Meeting.” It’s about me on the board of a software firm with similar “futurist” issues. The lead guy was all about the future. He got lots of angel investors to write big checks to invest in that future.
But subconsciously he shuddered at the thought of ever hauling that wispy future into the concrete present. I could never get him to execute and get real customers to give us real credit card numbers.
That vision never did make it to the reality of the present. It is now a permanent resident of the past.
I shudder to think of how many wives have had to live with “Tomorrow Entrepreneurs” like that all their married life. For decades the guy is a financial disaster, but he keeps assuring her “Christmas is just around the corner, baby.”
And here’s why he does it…
Because if Christmas is ever allowed to arrive, if the future is ever allowed to become the present, it will be a disappointment. Disappointment is all the inner orphan knows. Better to put off BIG disappointment by not following through…maybe even forever.
It’s not a conscious thought. But it’s a sub-routine running in the program of your subconscious. A piece of bad code that will run until you de-bug it.
In Amway I was not willing to admit to myself that the plan didn’t work. It was never going to work. Amway is where I heard the old saying, “The definition of insanity is doing the same thing and expecting different results.” Yet they were the guys telling me that if I kept doing the same thing… I would get different results.
Trapped in denial. Someday magic pixie dust will fix it all.
There is no pixie dust for your bad head code. It won’t get fixed until you de-bug it. And the only way to de-bug it is to clear out your head trash.
This is where you start.
Carpe diem,
Perry Marshall
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