From $900M to zero – a cautionary equity tale

Mel,   In 2003, a programmer named Clate Mask clicked on my Google ad.   He bought my $695 B2B Marketing System and signed up for a consultation. He was desperate to make the cash register ring.   14 years later, his company, InfusionSoft, was valued at nearly $1 billion.   But in October 2024, Clate sent a devastating letter to shareholders: After selling for $80 million, "Nothing was left over for shareholders. I'm in the same boat as you."   This story – which I'll detail fully in Thursday's presentation – illustrates why conventional equity wisdom is broken.   Join me for: "The Equity Mindset: How to Think, Act and Negotiate Like an 8-Figure Exit Owner"   Register Here   You'll see:   - Why most exits leave founders with almost nothing - The psychological traps that kill deals - How to maintain control while raising capital - The framework my most successful clients use   This presentation previews my upcoming Equity 2.0 Summit in Chicago. But even if you never attend the summit, you'll get critical insights about preparing for your exit.   Register Here   Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459