The how and why of screencasts

Daily Buzz will resume publication on January 2, 2013. Happy new year!

December 28, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Rumor: Apple building Bluetooth smart watch Podcast: 6 mobile app development predictions for 2013 So you're going to start a huge new web project How to take control of your pub's social destiny in 2013 The how and why of screencasts 10 stats to change the way you look at video in 2013 advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Rumor: Apple building Bluetooth smart watch It is rumored that Apple may be dipping its toe in the smart watch space, and we all know what happens when Apple adopts a gadget. While this new development may not become mainstream for quite some time (if ever), be prepared for audiences to have an even closer relationship with their mobile devices as smart watches pull content from users' pockets and attach it to their bodies. FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Podcast: 6 mobile app development predictions for 2013 Mobile applications need to deliver these days, and more will be expected of them in 2013. This podcast features mobile experts Jeffrey Hammond and Michael Facemire each offering 3 predictions for mobile app development in the coming year. FULL ARTICLE - Forrester So you're going to start a huge new web project Planning a website redesign? Good. Now, here are 13 important things to consider in order to minimize the ulcers the project will cause you, your content managers, and your developers (as well as some candid insight from the Twittersphere). FULL ARTICLE - CSS Tricks How to take control of your pub's social destiny in 2013 As social media platforms are making money, now is the time to apply a solid business model to your publication's social media strategy so that it can, as well. Here are 3 steps to determining the ROI, KPIs, and conversions from your brand's social efforts. FULL ARTICLE - VentureBeat The how and why of screencasts Screencasts are engaging, relatively easy to produce, and can be an as yet untapped source of revenue for B2B content. Here are tips for focusing the goal of, as well as producing, your screencast. FULL ARTICLE - Treehouse 10 stats to change the way you look at video in 2013 Is your publication taking video seriously, yet? Have you devised a video strategy for content, advertising, and a combination of both? Here are 10 statistics about video success that provide eye-opening benchmarks. FULL ARTICLE - AdAge advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

Carl Von Clausewitz: Marketing Warfare & the Force Multiplier

Mel, 150 years ago, the Prussian military genius Carl Von Clausewitz attained godlike status for his mastery of the psychology of war. His most important contribution was his doctrine of the Force Multiplier:  A small advantage in firepower and manpower leads to a huge advantage in outcome. If Army A has 2 units and Army B has 3 units, then the force B has an advantage of not 3:2 but actually.... Witness how huge the advantage is here Perry Marshall . . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

Free Video  We manage our emails with Infusion. Guide and Video explain my secret marketing sauce.

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Mail Online most-read online newspaper through combo of whimsy, savvy

December 27, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mail Online holds most-read online newspaper spot through combo of whimsy, savvy Facebook allows advertisers to customize headlines for page, app, event ads Social ad spending trending to local markets Hyperlocal execs' 2013 predictions Virurl integrates RSS into its sponsored content platform 6 Twitter analytics tools to improve your marketing advertisement Content Strategy is Everything Publishers Press values content. We have integrated leading content management technologies with our prepress workflow that secures your publication content as structured XML. ContentXpress allows customers to semantically tag, text mine, store, search, republish and share your content dynamically. It's your content, but it's our passion. Request a demo. Mail Online holds most-read online newspaper spot through combo of whimsy, savvy How does London's Mail Online, the online version of the Daily Mail, remain the number one most-read newspaper on the Internet? By understanding that audiences want solid, reliable news peppered with a bit of fun, according to editor Paul Dacre. FULL ARTICLE - eMarketer advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Facebook allows advertisers to customize headlines for page, app, event ads Sidebar advertising on Facebook just became more customizable, with the ability for advertisers to create bespoke headlines. The capability, available through the Facebook API, will be limited to 25 characters and gives advertisers the ability to test various iterations. FULL ARTICLE - Inside Facebook Social ad spending trending to local markets Social media advertising is predicted to go local. Social media ad revenues in local media markets are projected to grow 28% over the next four years, according to BIA/Kelsey. And a large part of that increase will be on mobile platforms. Here are the numbers. FULL ARTICLE - MediaPost Hyperlocal execs' 2013 predictions We've heard from the rest of media, now let's hear from hyperlocal's stars about what the niche expects from the coming year. Here, 12 hyperlocal execs and thought leaders weigh in, including Patch co-founder Warren Webster and Ezra Kucharz, president of CBS Local Digital Media. FULL ARTICLE - Street Fight Virurl integrates RSS into its sponsored content platform Are you promoting sponsored content? Publishers including Sports Illustrated and StyleCaster are using startup Virurl to do so, and the service is now offering a feature called RSS Ads, which instantly converts articles to ads and includes them in your RSS feed. FULL ARTICLE - TechCrunch 6 Twitter analytics tools to improve your marketing Yes, Twitter is a news outlet, albeit an unconventional one. And yes, your publication should have a presence on the platform. But, how do you know if editorial's Twitter efforts are really making an impact, or just wasting precious resources? Here are 6 tools that will let you know. FULL ARTICLE - Social Media Examiner advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

17 Things Yo Momma Never Told You About AdWords, Part 3

Mel,

EVERY market has a hole. An un-scratched itch.

There is no such thing as a market that does not. 

No matter how tough the competition, no matter what's going on out there, there is an unmet need. 

Because, as my customer service manager Jeremy Flanagan says: "The well of human desires is bottomless." 

Do a Google search - look at the first page of results. 10 organic listings and 11 ads. Look at what they say. Visit the websites and see what they offer. 

No matter who they are, there's an itch they're all failing to scratch. 

Find the itch and you can chisel your way in. 

How do you find that itch? 

You ask two simple questions: 

"What problem are you trying to solve today?" 

and 

"How hard has it been to find a solution to this problem? Not hard - sort of hard - or very hard?" 

If you ask 50 people this question and get 50 answers, all the people who said "very hard" are telling you where the hole is in your market. 

Find a need and fill it. And you'll experience the kind of 24/7 automated success that a profitable AdWords campaign is capable of providing you. More in Chapter 28.

Perry Marshall 

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

 

 Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

The best days to post to Facebook, by industry

December 26, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Will Newsweek's digital subscription succeed? The best days to post to Facebook, by industry Mobile trends 2013: What's the bottom line? Leap Motion could be a very big deal in 2013 – and beyond How to take advantage of IFTTT for reporting Using HTML5 input types to enhance the user experience on mobile advertisement All Platforms. One Place. Publishers can now enjoy scalable, cross-platform solutions to create digital editions, magazine-branded apps, and monetized websites. Expand your brand, grow readership, and increase advertising. Take advantage of rich media, served ads, access management, and 24/7 tracking all under one roof. See what's new from Godengo+Texterity.  Submit an Info-Request. Will Newsweek's digital subscription succeed? Newsweek's last print issue features an iconic image of its former midtown NYC offices, seemingly in an effort to evoke nostalgia for the nearly 80-year-old magazine, along with a Twitter hashtag, #lastprintissue, reminding readers that it still exists online and in mobile apps. Meanwhile, its à la carte digital issues will cost the same as its print issues did ($4.99). Will Newsweek's audience go for it when digital subscription sales are generally shaky? FULL ARTICLE - The Wall Street Journal advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. The best days to post to Facebook, by industry If you are looking for social media guidelines for your editorial teams to follow, here is an infographic presenting the most effective days to post to Facebook, by category. According to the data, publishing in general should focus on Tuesdays and Fridays. And weekend posts are apparently more than 14% more likely to garner interaction from Facebook users than weekday posts. FULL ARTICLE - SocialTimes Mobile trends 2013: What's the bottom line? Media is flush with 2012 roundups and 2013 predictions, especially about what's going on with mobile platforms. But what is the bottom line for publishers? Here are 4 important mobile trends, along with straight-shooting interpretations to wrap your head around. FULL ARTICLE - MediaPost Leap Motion could be a very big deal in 2013 – and beyond Game changer: Publishing is now dependent on how users choose to access content, and largely on how users choose to manage their computing. Some go for their smartphones every time, while others stick to their laptops, or a multiscreen combination. Now, everything could (and probably will) change even more drastically with the introduction of Leap Motion's gesture-control system. FULL ARTICLE - ReadWrite How to take advantage of IFTTT for reporting What is an If This Then That (IFTTT) recipe? Using the IFTTT service, journalists can set up a series of "Triggers" and "Actions" that allow them to remain abreast of breaking news and the latest trends via their "Channels," including social media platforms, email accounts, and productivity tools. Here are several recipes that will allow you to automate staying on top of industry news. FULL ARTICLE - 10,000 Words Using HTML5 input types to enhance the user experience on mobile As mobile browsing becomes more commonplace, usability increases in importance. Here are 8 new HTML5 inputs that can make it easier for users to plug in their information on mobile platforms. FULL ARTICLE - Treehouse advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

17 Things Yo Momma Never Told You About AdWords, Part 2

Mel,

Hyper-Responsive customers are the 0.1% of visitors to your website who will typically deliver ONE THIRD of your business and HALF your profits, if you cater to them properly. 

Missing these people is a BIG mistake. 

When you know how to cater to these people, you possess a gigantic element of effective market dominance. Imagine a huge hotel ballroom with hundreds of people. You think that in order to dominate your market, you have to convince everyone. 

Actually you only have to convince about 5 of them - if you convince the RIGHT ones. The hyper-responsive ones. 

If you convince them, they'll convince everyone else. 

And.... whatever it TAKES to convince them (which is usually something that resolves a tired, frustrating, maddening problem that's been festering for years) is the key to a huge marketplace breakthrough. 

In the Ultimate Guide chapter 28, I talk about these customers and what it takes to get their loyalty. Because once you have it, tiny hinges swing huge doors. 

Perry Marshall 


**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

 Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459