The NYT's redesigned article experience

March 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The NYT's redesigned article experience SXSW highlights for digital media pros Introducing Pinterest web analytics Building a virtuous cycle of design and analytics Print-on-demand removes risk from publishing LinkedIn launches SlideShare ads advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The NYT's redesigned article experience In the world of digital media, refining and improving upon your model is almost always good business. Here, The New York Times shares its redesigned article experience, including website and tablet navigation, and easy access to comments. (Let us know what you think of the prototype @emediavitals.) FULL ARTICLE - The New York Times advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. SXSW highlights for digital media pros Several announcements and other news coming out of this week's South by Southwest geekfest are relevant to media. Here's a recap of 9 happenings that have implications for digital publishing. FULL ARTICLE - eMedia Vitals Introducing Pinterest web analytics Chances are your publication is leveraging Pinterest to share unique images, but how do you know if the effort is worth your resources? Is your audience really sharing your content from the platform? Introducing Pinterest analytics to answer those questions. Here's what the tool offers, as well as the 4 steps it will take to get started. FULL ARTICLE - Pinterest Blog Building a virtuous cycle of design and analytics Experimentation with tablet editions is just the beginning of a new era of "intelligent content," in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. FULL ARTICLE - eMedia Vitals Print-on-demand removes risk from publishing Trend to watch: Your all-digital strategy removes the cumbersome overhead of print publishing, but you could be missing out on revenue opportunities. Enter print-on-demand services, which let you turn select digital content into a premium revenue stream. Here is a look at one publisher's success with the model. FULL ARTICLE - The Media Briefing LinkedIn launches SlideShare ads LinkedIn has launched an interesting offering for marketers: the ability to deliver SlideShare ads to targeted audiences. SlideShare Content Ads will allow users to view presentation-style messaging on-page, and LinkedIn's unique structure allows marketers to ensure that the ads are relevant to users. How could you publication offer a similar service for marketers to target your unique audience? FULL ARTICLE - MediaPost Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Double Your Visitor Value, or Your Money Back

* Going Off the Market 50% Off Sale (through Friday only):  http://www.totalconversioncode.com/Perry.php Mel, When you double your Visitor Value, your sales will increase a minimum of 3X and as much as 8X. That's because you can buy more traffic. This has exponential results and especially with affiliates. This is achievable and here's why. Remember Dr. Glenn Livingston? In '06 he spoke at my very first seminar? His research system was churning out profitable projects in brand new markets with an 80%+ success rate. The next seminar I want to was his. At Glenn's house in New Hampshire. He's consulted with hundreds of companies like Nextel and Novartis and is also the cofounder of the Rocket Clicks premier PPC agency. Terry Dean is the guy with the first paid internet discussion board, one of the first with the cojones to stand up in front of a audience and put his money where his mouth was, showing everyone how he generated more than $96K from a single email LIVE ON STAGE. At the time, no one knew such achievements were possible. Glenn and Terry teamed up to create a step-by-step, A-to-Z Internet Conversion System guaranteed to increase your Visitor Value. * This is being taken off the market (available through Friday only):  http://www.totalconversioncode.com/Perry.php It's an incredibly straightforward way to organize and feed back your customers' own words in the correct order. Because it combines an 80/20 version of Glenn's incredible research system with a similar extraction from Terry's brain, it's really the crowning achievement of both of their work together. * Email optimization is probably the most overlooked "money on the table" arena is virtually every entrepreneur's business. As in there's probably lots of FREE money sitting there for you if you'll just take the time to learn how to pick it up. You'll discover how to spot easy-to-patch "conversion cracks" on your site, 8 tested and proven ways to boost conversion with video, and the single most powerful formula for email subject lines.  The best part is--remember--you can get it all for HALF OFF if you order now! (While inventory lasts, and through the deadline posted on the site) * Going Off the Market 50% Off Sale (through Friday only):  http://www.totalconversioncode.com/Perry.php If you double your Visitor Value, your sales will grow 3-8X. I know of no better way to increase your sales and conversions than Glenn's rock solid approach. You will see an improvement within days. Perry Marshall - - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Why you measure Facebook engagement inaccurately

March 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue WSJ staffers told to 'accelerate' 5 challenges for publishers adopting HTML5 Why you measure Facebook engagement inaccurately 5 facts you need to know about convergence analytics Marketers want to take email mobile 5 lessons from API giants like Twitter and Google advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. WSJ staffers told to 'accelerate' Is your editorial team aware of when your audience is visiting your publication's site? In a recent memo, The Wall Street Journal's Raju Narisetti encouraged staffers with a chart showing traffic to the paper's site. Pay attention to the comment posted under the memo explaining that readership timing and publishing timing are out of synch. FULL ARTICLE - Jim Romenesko advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 5 challenges for publishers adopting HTML5 Nothing is perfect, not even HTML5. Here are 5 challenges to consider when evaluating the possibility of adopting HTML5 for your digital production operations. FULL ARTICLE - The Media Briefing Why you measure Facebook engagement inaccurately While there is more than one theory about measuring social media engagement, here is one that presents valuable points to consider while building your measurement strategy. FULL ARTICLE - The Wall 5 facts you need to know about convergence analytics Multi-channel analytics means more data for marketers, but it also means more responsibility in terms of accuracy. To understand where multi-channel analytics, or convergence analytics, stands in today's operations, here are 5 points to consider. FULL ARTICLE - ClickZ Marketers want to take email mobile Results of a Marketing Sherpa survey reported that "mobile and social are the only two technology developments that more than half of marketers said will affect their email marketing plans in 2013." Is your publication ready for the shift to mobile devices, including tablets? FULL ARTICLE - eMarketer 5 lessons from API giants like Twitter and Google Not sure how to approach APIs? Here is a breakdown of how companies including Twitter, Google, and Amazon have built, placed a value on, and leveraged theirs. FULL ARTICLE - VentureBeat Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

5 ways to interact with the news applications community

March 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue NY Daily News releases city guide app with MyCityWay Can e-books work for publishers? 5 ways to interact with the news applications community Algorithms can't replace editorial judgment 4 points to research before relaunching a website 12 surprising facts about online security advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. NY Daily News releases city guide app with MyCityWay The New York Daily News is getting creative when it comes to ways to offer value to its audiences with its partnership with MyCityWay, a city guide application. It won't hurt that the paper's ad sales team will handle selling mobile advertising surrounding the offering. How can your publication partner with existing app companies to increase value for your audience? FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Can e-books work for publishers? Smart publishers are constantly seeking ways to create more revenue online, especially when those ways involve repurposing existing inventory. That includes creating e-books, which can be anything from a collection of existing content to a packet of unique offerings. Here is a look at how publishers including The New York Times and The Atlantic are approaching and pricing e-books. FULL ARTICLE - Digiday 5 ways to interact with the news applications community Does your newsroom have a news applications team? Even if yours doesn't, your newsroom can still leverage those existing elsewhere. Here are 5 ways to interact with the news applications community, including accessing online style guides and finding answers to digital questions. FULL ARTICLE - 10,000 Words Algorithms can't replace editorial judgment With algorithms and readership data, publishers may think they can save money by relying on technology to pick and choose what content is front and center on their digital platforms. But, technology can't leverage good old fashioned editorial instinct. Here is an argument for why algorithms can't replace editorial judgment. FULL ARTICLE - Digiday 4 points to research before relaunching a website Relaunching a website entails a lot of thought, collaboration, and testing to justify the expense—a point that many publishers may overlook in their creative enthusiasm. Here are 4 points to consider, and thoroughly research, before creating a new website. FULL ARTICLE - Search Engine Watch 12 surprising facts about online security The thought of an online security breach is terrifying for any media company, but how much do you really know about the risks, and what's not so bad? Here are 12 facts you may not know about the subject, including how anti-virus software works and whether or not it is necessary. FULL ARTICLE - ReadWrite Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.