The Power of the Display Network

Mel, Some time ago I wrote a landmark Renaissance Club newsletter called "From the Fringes to the Jet Stream." It described how clever Google ads "go viral" on the Display Network and get shown EVERYWHERE. This "Display ads going viral" phenomenon is what I call the Jet Stream. Baby, when your ads enter the Jet Stream, WATCH OUT. A few months later one of my customers, Amit Mehta, used that strategy to methodically test and build a Jet Stream campaign. For several months his website got 50,000 visitors per day. To say his campaigns were profitable would be an understatement. When you combine the Jet Stream concept with "filters" that pinpoint the right *kinds* of traffic on the Content Network, something magical happens. It's a form of time travel, because when you're 2 years ahead of most advertisers on the Content Network, you have access to massive quantities of traffic. The Jet Stream is also relative. You can experience the Jet Stream phenomenon just within your niche and receive gratifying amounts of quality traffic. Read about the Jet Stream and how to maximize your traffic in the Display Network in chapter 10 of the Ultimate Guide to Google AdWords. Perry Marshall  **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
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Get my New Book For 1 Penny

Mel,   I would like to send you a copy of my book "80/20 Sales & Marketing" for 1Cent.   This is not an e-book! It's the same physical hard copy that sells in bookstores for $22.00, published by Entrepreneur Press and 21 5-Star reviews on Amazon as of this morning.    All I ask is that you cover the shipping.   The greatest secret to success is 100% total mastery of the 80/20 principle. Period.   Solve any Money problem. Solve any Traffic problem. Solve any Conversion problem.    Get it here:   http://www.perrymarshall.com/8020/   Perry   P.S.: Michael Gerber, author of the E-Myth, says:   "You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind!   "Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!"             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Major AdWords update: Enhanced Campaigns - Today 11am Eastern

Mel,   The new "Google AdWords Enhanced Campaigns" is a huge mixed bag. If you do nothing, it is almost certainly bad for you. Here's why. Google is mixing PHONE traffic with computer traffic. If you deliver pizzas, that's probably great. If you're a dentist, that might be fine too. If what you sell costs north of $100, if you're e-commerce or if you sell something that involves *thought* on the part of your customer - it's almost always bad. Along with the badness is some goodness. You have increased flexibility in all kinds of areas. If you snooze, you lose. Today at 11:00am I'm recording a webinar with David Szetela. We are going in depth about AdWords Enhanced campaigns. All the features and possibilities, with very specific experience about what is working and what is not. Cost is $30. Whether you attend live or not, you get the recordings and all David's handouts and resources. It is free to all Mastermind Club members - login details in the Member's Area. If you spend any significant amount of money on Google it will be a mistake to pass this by. Register here: http://www.perrymarshall.com/training/enhanced-campaigns/ Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

De-Constructing Google Enhanced Campaigns: Thursday

Mel,   AdWords "Enhanced Campaigns" has now been with us 2 weeks. Suddenly Google is a different world. If you're not hip to all the changes you're losing money. Probably a LOT. Not just because of Google's land-grab, but because of *new opportunities that did not exist before.*   Big Winners - Big Losers.   Thursday I'm doing a webinar with David Szetela, author of "Pay Per Click Search Marketing: An Hour a Day." He's a long time friend of Planet Perry and highly skilled AdWords strategist.   If you are spending more than $500/month on AdWords, you have a responsibility to your bank account and the pulse of your business to attend. Live or recorded, either way you need this.   The webinar is $30. It is free for Mastermind Club members.   Register at http://www.perrymarshall.com/training/enhanced-campaigns/   David will expose:   -Specific Enhanced Campaign settings that will spell success -How to profit from Mobile in the new Enhanced world -"Where did my Geotargeting and Dayparting go?" -Increase your phone calls with new Call Extensions -New Enhanced Sitelinks: more screen real estate … plus 5x the ad text! (This makes your ads far more magnetic) -Ad Scheduling to get the right messaging in front of customers – wherever they are -More intelligence with enhanced reporting options -Speed-enhancements in the AdWords Editor   David will deliver free whitepapers, spreadsheets and bonus material for you.   This material will be recorded and available to buyers and Mastermind Club members.   Cost is $30, free to Mastermind Club members. Register at   http://www.perrymarshall.com/training/enhanced-campaigns/   Perry             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

TODAY = Last Chance! to buy world's most advanced AdWords seminar

Mel,   In Maui Hawaii I held the most advanced seminar in the history of Pay Per Click advertising. It's available until Midnight Central Time today for $399. Then as of August 1 it's off the market.   At the very end of the seminar I asked for a show of hands (this is on video) - I said, "Raise your hands if you have ever been to any seminar by anybody, anywhere, that delivered more actionable information."   With 90+ people in the room, not a single hand went up.   People paid up to $6,000 attend that seminar, and the DVD's have been selling for $1695. but you can get them for $399. There's a few items here and there that are out of date (mostly the Social Media stuff) but most is pure gold.   If you really "GET" the first 90 minutes, it'll pay for itself 10X. At least if you have any kind of serious AdWords spend. Not to mention presentations by Brad Geddes, Richard Stokes, Joe Sugarman, Ben Morris, Mike Collela and more.   The Maui Elite Master's Summit - get it here now - today is your last chance:   http://www.perrymarshall.com/mauidigital/ Deadline: Tonight, Midnight Central Time.   Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

AdWords Disruptive Technology: This is important

Notice for accounts spending $5,000/month & up http://www.perrymarshall.com/training/breakthrough-method/   Mel, AdWords is about to change… AGAIN. A select few will benefit massively. But this time, Google is NOT driving this change. Someone else is. This change will be driven by an elite top 2% of insider players. This change will be INVISIBLE to the other 98%. The other 98% will see conversions drop. They will not know why. The clicks will still be coming, but sales will soften for no apparent reason. Buyers will disappear, replaced by tire kickers. Profit margins will erode. The prospect of reaching end-of-month and not being able to meet payroll will raise its ugly head. PPC managers will be forced to lower their bid prices, eventually disappearing from the listings and losing their traffic. Meanwhile… the 2%: The elite few will see conversion rates go up, sales go up, margins go up. Right now, your AdWords account is wasting tremendous amounts of money. On Wednesday, July 31 Ben Morris will PROVE this to you beyond a shadow of a doubt. He will show you what to do about it. This is not speculation. This is absolute certainty, based now on TWO YEARS of intensive experimentation by Ben Morris of Kristalytics, myself, AdWords ninja Kevin Milani, and a number of my Roundtable members and Private Client Group members. Their profits are increasing, their traffic is rising, and their rivals have no idea why or how. This 100% applies to Search Network. It 100% applies to Display Network. (Especially our latest discoveries!) It applies to Retargeting. You MUST pay attention to this. Especially if you are a consultant. I am holding a webinar Wednesday, July 31 at 2pm Eastern. This information does apply to all advertisers, but it is far more actionable for high-spend advertisers. Like I said, this is INVISIBLE to people on the outside. I know of no way to reverse engineer this, or determine for sure that your competition is doing this. If you are using this technology, I know no way your competitors can figure it out. The power will be self evident. Do not miss this. Join me for this free training clinic: Wednesday, July 31st at 2pm Eastern (1pm Central/11am Pacific/7pm London BST/ Aug 1 @4am Sydney AEST) Register: http://www.perrymarshall.com/training/breakthrough-method/ Perry Marshall P.S.: REPLAYS OF THIS WEBINAR will only be available to Mastermind Club members. This will not be made available to the general public.         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

ONE easy AdWords trick can spike CTR's 20% overnight

Greatest AdWords seminar in history -- Expires Midnight Wednesday. DVD's of my landmark Maui AdWords Elite Master's Summit -- Last chance pricing $399 http://www.perrymarshall.com/mauidigital/     Mel,   The most powerful tool you have in your AdWords CTR tool belt is your Display URL.   I've had students switch from failure to success just by improving their domain name.   From SoarLearning.com --> StudySkills.com = 30-40% higher CTR. Not just AdWords but everywhere. That is a HUGE deal. And it's not temporary, it's permanent. --> But that's not what I want to talk about today! Today, let's talk about the domain name you ALREADY HAVE. Roundtable member Phil Wilson is an attorney who helps companies deal with unions. He's the #1 guy in that space. His website is www.lrionline.com - not the sexiest domain in the world. But what clever things can he do with it? 1) SUBDIRECTORY - he can make all kinds of clever copy moves, like www.lrionline.com/MichiganRuling or www.lrionline.com/FightTheUnion or www.lrionline.com/EarlyWarningSigns Remember, anything you don't have room for in the ad itself, you can work into your domain name somehow. You make a directory on your server and redirect it. You can do this with WordPress as well. 2) SUBDOMAIN - VERY few people do this: MichiganRuling.lrionline.com or FightTheUnion.lrionline.com or EarlyWarningSigns.lrionline.com 3) You can use both: FightTheUnion.lrionline.com/MichiganRuling Also... Google forces domain names to www. and lowercase, so Phil can't even do LRIonline.com which looks a lot better. But Google has to respect the capitalization of subdomains and subdirectories because some servers are case sensitive. Only one advertiser in 10 does ANY of this stuff. Now… this is only the most BASIC AdWords 101 technique. All by itself it can boost your clicks 10-20% overnight. My array of speakers delivered a treasure trove of more advanced strategies in Maui. My Maui Seminar was the most advanced seminar in the history of AdWords. I'm putting it in the vault starting August 1, but until Wednesday you can buy the DVD's for $399. Get it while it's hot: http://www.perrymarshall.com/mauidigital/ Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here