“Perry, how can you have the answer if you don’t understand…

Mel, …the problem yet?" Great question.  And if you're asking this, you're right.  I do not completely understand the AI "problem" yet. Nobody does.  Three years ago, I thought AI was overhyped.  Then in February, I started waking up at 3 AM drenched in sweat. My body was picking up seismic shifts my conscious mind couldn't grasp yet. Here's what I've learned in 20 plus years of entrepreneurship: The entrepreneurs who wait until they "fully understand" a disruption are the ones who get coldcocked by it. In 1999, most business owners had serious doubts about making money on this internet thingy. In 2007, most marketers didn't believe Facebook would ever turn into a viable marketing channel. The pattern: The disruption feels abstract until suddenly it's as concrete as…well…concrete. I'm not asking you to bet your business on AI hype. I'm asking you to look at your own numbers from the last 18 months. Are your lead costs climbing? Are conversion rates dropping? Are prospects less responsive than they used to be? If yes, you're already experiencing the problem – you just don't know what's causing it yet. The Moat Mapper isn't about convincing you AI matters. It's about showing you where your business is vulnerable right now, regardless of the cause. Whether the threat comes from AI, economic shifts, or new competitors doesn't matter.  What matters is building defenses that work against all three. I'd rather you understand your position clearly and decide this isn't for you than stumble blindly into a disruption you never saw coming. The Equity 2.0 recordings give you the diagnostic tools to see your situation clearly. In three hours, you'll know where your business stands. Which parts are bulletproof, which parts are vulnerable, and what to fix first. No theory. No hype. Just a clear-eyed assessment of your competitive position and a roadmap forward. The Moat Mapper alone will show you gaps in your defenses you didn't know existed. Many participants said they got their money's worth in the first two hours. 60-day guarantee. If you don't gain strategic clarity and uncover at least one new opportunity, I'll refund every penny. The entrepreneurs who moved fast during the last three disruptions (internet, social media, mobile) captured disproportionate value. The ones who waited got left behind. Get the recordings here and $500 off through Friday, June 13 at 6pm ET. Carpe diem, Perry   P.S.  Additional discount available for NR12 Yearly members. See all the options here.     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

If you wait 3 years to learn this, you’re toast

Mel,   The next 36 months will decide the next 10 years.   At Equity 2.0, we mapped it out.   Who gets ahead. Who gets eaten alive. And why most entrepreneurs are totally unprepared for the coming AI-fueled upheaval.   The seminar wasn't a theory-fest. It was a full strategic overhaul — anchored in building equity and long-term value that cannot be commoditized or replaced.   Scott Schang and I created a framework that maps how AI is changing the rules of business value – and delivered customized blueprints that show how to position your business on the right side of this seismic shift.   This is the new Rosetta Stone. Equity 2.0 took everything I teach to a new, next level.   If you missed it, the full recordings – plus the revelatory Moat Mapper AI system – are now available.   And the clock is ticking.   [Get Access Here]   And if you want support turning these insights into action? There's a option that includes a 2-on-1 and live implementation calls with Scott Schang and John McGee — two guys who know how to help you actually do the work.   This is your "line in the sand" moment.   The world is changing fast. This is how you keep up.   Carpe diem, Perry   P.S. Get $500 off through Friday, June 13 at 6pm ET. Additional discount available for NR12 Yearly members. See all the options here.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

AI is the iceberg. You’re the Titanic.

Mel,   AI can murder your company. It can also make it irresistible for clients and future buyers.   But most business owners I talk to are treating AI like a gadget or a gimmick.   They don't understand what's coming.   This is a complete reordering of how wealth gets created and how moats are built.   At the Equity 2.0 Seminar, I pulled back the curtain on exactly how this works—and what you need to do if you want your business to thrive, not just survive.   The centerpiece of the event was the unveiling of our groundbreaking Moat Mapper – an axis-shifting AI-powered system that: Analyzes your specific business across 24 critical dimensions Identifies precisely where your moats are strong and where you're vulnerable Generates a custom action plan showing exactly which actions to take in what order Every participant at Equity 2.0, whether in person or via live stream, received a quality of real-time customization that simply did not exist before in seminars. Everyone received a custom game plan for their business, their market, their media matrix, their USP and their Marketing DNA on the spot.   Now the full seminar + Moat Mapper system is available for instant access.   [Get Access Here]   This is the most concentrated set of business-shaping ideas I've ever put into one event.   And if you want help implementing, we've got a live support option with Scott Schang and John McGee — two of the most battle-tested operators I know.   Don't treat this like just another info product. This is your blueprint for surviving and thriving.   Carpe diem, Perry   P.S. The Equity 2.0 replay packages are $500 off until Friday, June 13 at 6pm ET. NR12 Yearly members get an additional discount.   [See Your Options Here]   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The world just tilted — and most people didn’t feel it

Mel,   A lot of people are worried AI is going to take their job.   That's the wrong question.   The real question is: What happens to people who don't know how to make AI work for them?   At Equity 2.0, I stood on stage and said: "The world just tilted."   You can either: Keep grinding in the old game and slowly get eaten alive. Or re-architect your business so it's AI-proof, competition-proof, and future-ready. That's what this event was all about.   We recorded everything. Every keynote. Every Q&A. Every field-tested strategy that came out of that room. And if you missed it, you now have a second chance to access all of it.   👉 [See everything that's included]   I'm even including an option that gives you live implementation support from Scott Schang (Mr. AI Simplified) and John McGee. These guys aren't "theory guys." They help you apply. Build. Ship. Adjust. Succeed.   If you're serious about future-proofing your business, don't put this off.   Carpe diem, Perry Marshall   P.S. The replays are available right now at a $500 discount through Friday, June 13 at 6pm ET. If you're in NR12 Yearly, you get an additional discount. [Claim your discount here]   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

AI + Economic Crisis = Once-in-a-Generation Wealth Transfer (Will You Capitalize?)

Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19. Find Out More Here     Mel,   We're approaching the final phase of an 18.6-year economic cycle.   This isn't speculation – it's a documented pattern tracked for over 200 years. The last cycle ended in September 2008 with the Lehman Brothers collapse.   Do the math: 18.6 years after September 2008 lands us in April 2027.   That gives us less than 24 months before the next major economic reset.   Now here's what makes our current moment truly extraordinary: This economic cycle is colliding with the most disruptive technological revolution since the internet – the AI awakening.   The combination creates both extreme danger and unprecedented opportunity.   Harvard historian Walter Friedman documented that the greatest fortunes in American history weren't built during stable periods, but during major transitions – technological shifts coupled with economic turbulence.   The Carnegies, Rockefellers, and Fords all seized opportunity during massive technological transitions overlapping with economic cycles.   In our lifetime, we saw it again when:   • Amazon emerged during the 1990s tech boom • Facebook launched during the 2004-2007 boom • Airbnb, Uber, and Stripe were born in the wake of the 2008 crash   When markets stabilized, these companies had already secured unassailable positions.   So what does this mean for YOU right now?   Two things:   1. The next 18-24 months represent a rare window where decisive pivots can position your business for generational wealth   2. The "San Andreas Fault of AI" is creating a massive wealth transfer that will leave most businesses extinct while a select few thrive   This July 17-19 in Denver, I'm conducting the Denver AI Renaissance Lab specifically designed to position your business on the right side of this historic convergence.   For three intensive days, we'll:   • Identify which of your business assets will appreciate vs. depreciate in the AI revolution • Develop "moats on tank treads" that automatically adapt as AI capabilities expand • Build a custom AI engine that becomes your daily competitive advantage • Position your offering to capitalize on both technological and economic shifts   You have two options:   Full 3-Day Experience ($3,449) • Complete immersion with custom AI engine development • Lunch & dinner will be provided on day one; all three meals included on day two; breakfast and lunch will be provided on day 3 • Free 30-day Renaissance AI membership   Perry Marshall Live Only ($1,499) • One full day of strategy and framework • Lunch & dinner will be provided • Free 30-day Renaissance AI membership   Either choice comes with my ironclad guarantee: If you don't feel you've received tremendous value by lunch on day one, we'll refund you completely.   Like animals that instinctively climb trees before a tsunami, successful entrepreneurs develop heightened discernment for timing. This is your tsunami warning.   Due to the hands-on nature of this event, attendance is strictly limited to 30 people.   [Register here now]   The most dangerous place to be right now is the comfortable middle – believing your industry is "protected" while revolutionary forces are dismantling its foundation.   Will you be swept away by these converging forces?    Or will you harness them to create lasting wealth?   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459