The Atlantic builds out its 'big data' plan

March 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Atlantic builds out its 'big data' plan Multiplatform start-up 'remixes' content for delivery across devices Raju Narisetti on designing for mobile, the paywall fallacy & reinventing ads Print vs online advertising imbalance, data technology challenges The 9 top threats facing cloud computing Video: Delivering effective calls to action advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The Atlantic builds out its 'big data' plan Looking to add more science to the sales side of its business, The Atlantic hires Breaking Media co-founder David Minkin as associate publisher overseeing ad ops and technology. The goal is to drive business growth by better leveraging data for ad products and programs. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Multiplatform start-up 'remixes' content for delivery across devices Trend to watch: The publisher of Men's Fitness has invested in an interesting new tool, called Contentment, which promises to "remix" content for multiple devices, eliminating the need to redesign formats. As quality tablets other than the iPad come to market, is your content delivery keeping up? FULL ARTICLE - Media Week Raju Narisetti on designing for mobile, the paywall fallacy & reinventing ads Media companies may be searching for a silver bullet to get their digital revenues up, but veteran newspaper professional Raju Narisetti is here to tell you that paywalls won't solve all your problems, mobile is seriously impacting audience behavior, what you should be focusing on is your audience's time, and more. FULL ARTICLE - Niemen Journalism Lab Print vs online advertising imbalance, data technology challenges Your advertisers may be focusing more on your print offerings than your digital, but according to the CEO of mega ad company WPP, they should be getting their messaging out on mobile and web platforms. He goes on to encourage media companies not to rely on Google for data analysis. Here is a breakdown of the company's digital efforts. FULL ARTICLE - The Media Briefing The 9 top threats facing cloud computing With digital companies like Evernote getting hacked seemingly every week, you may be concerned about your online security. For example, does the convenience of cloud computing outweigh the security risks? Here are the top 9 threats facing cloud computing to consider, including data breaches and loss. FULL ARTICLE - ReadWrite Video: Delivering effective calls to action A call to action says to the consumer, "Do this one simple thing and you will reap the reward." And not much is worse than seeing a beautiful ad that has neglected to include a call to action, or that has included one that is poorly executed. This video breaks down the strategy of delivering a great call to action. FULL ARTICLE - Treehouse Advertise in the Daily Buzz /tr> If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The cost of sharing on Facebook

March 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The cost of sharing on Facebook Amazon patents gravity-based links How 4 publishers are winning with digital subscriptions Content marketing strategy checklist The problem with reader comments 22 wireframe tools for mobile, web design advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The cost of sharing on Facebook Is your publication's Facebook strategy rock solid, but lacking in audience engagement? It may not be the fault of your editorial or dedicated social media professionals. The NYT's Nick Bilton explores the curious phenomenon of how his 400,000 Facebook subscribers don't seem keen to Like or share his content—unless he pays the social media platform to promote it. FULL ARTICLE - The New York Times advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Amazon patents gravity-based links Here's a tech trend to watch: Amazon has patented a technology that pulls audience pointers toward hyperlinked buttons and text called, Gravity-Based Link Assist. While Amazon holds the rights to gravity-based links, there is always the possibility that such a technology will become available to magazine and newspaper sites looking to boost their e-commerce offerings. FULL ARTICLE - Wired How 4 publishers are winning with digital subscriptions There's hardly a clear-cut answer to how media companies should forge ahead grow their digital reader bases. It's safe to say that outlets of all shapes and sizes, ranging from 100 to 100,000 digital subscribers, will soon experiment with digital subscription models. Four publishers talk about their current and upcoming digital subscription strategies. FULL ARTICLE - Mashable Content marketing strategy checklist Content marketing strategies are the new black for media companies, but is your publication doing all it can to ensure success? Here is an 11-step checklist to use, including remembering to track your team's efforts. FULL ARTICLE - Search Engine Watch The problem with reader comments Reader comments below news articles are supposed to encourage intelligent discourse, but can result in something called "the nasty effect," according to a study by The Journal of Computer-Mediated Communication. The problem is a lack self-regulation that can come with seemingly anonymous exchanges, as opposed to face-to-face dialogue. So, is it worth it to enable reader comments on your site? FULL ARTICLE - The New York Times 22 wireframe tools for mobile, web design One of the toughest aspects of designing a site, be it mobile or web, is to take a designer's vision and present it to a group of non-tech-savvy decision makers. That's where wireframes come in. Here are 22 tools to create a robust wireframe or prototype that any bureaucrat can understand. FULL ARTICLE - Onextrapixel.com Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The real costs of cookie-blocking

March 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time's digital birthday party Germany's 'Google tax' law forcing royalty payments for news snippets Reed Elsevier's unsentimental digital transition The real costs of cookie-blocking The banner under threat 15 superb websites with video backgrounds advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Time's digital birthday party Is your publication having fun with digital media? Time is 90 years old, but that doesn't mean the magazine is at all stodgy. In fact, as part of its birthday celebration, Time has released some fun digital content, including an online history slideshow and the ability for its audience to engage with the brand by tweeting their favorite Time covers and profiles with this hashtag: #90YearsofTIME. FULL ARTICLE - Mediabistro advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Germany's 'Google tax' law forcing royalty payments for news snippets At first glance, Germany's 'Google tax' law doesn't seem like such a bad deal for publishers. But what will it do to your content's SEO should this legislation become widespread? Take that concern one step further, and such a law could eventually have an impact on content curation. FULL ARTICLE - GigaOm Reed Elsevier's unsentimental digital transition In order to make digital media work for Reed Elsevier, it has had to make some unsentimental decisions regarding its magazines, including selling Variety. Here is a look at how the B2B publisher might be evaluating some of its determinations. FULL ARTICLE - The Media Briefing The real costs of cookie-blocking Blocking cookies may seem like the right thing to do for online privacy advocates, but cookies are also what makes web searches easier and more productive for users. Here is an argument for why cookie blocking could be a bad idea for both publishers and audiences. FULL ARTICLE - AdAge The banner under threat Not much ruins a website like clutter, especially when your audience is struggling to get to your content amidst an onslaught of display ads. Here is how some media companies are addressing the problem, including Gannett's pairing single ad units with USA Today content. FULL ARTICLE - Digiday 15 superb websites with video backgrounds Are you ready to throw out that boring, static website template and inject your site with interactive elements? For inspiration, here are 15 sites that display eye-catching video backgrounds. FULL ARTICLE - Creative Bloq advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.