The Secret Power of Banner Ads

Mel, When you say "banner ad" most people get flashbacks of 1998. They remember a search on AltaVista or HotBot with flickering images advertising AT&T cell phones at the top of the page. Emotionally, people associate banner ads with "irrelevant and annoying." But today banner ads are targeted with laser precision, with all the technology that Google's display network has to offer. Anything but irrelevant. if you break it down one step further, each ad or ad block takes up a certain amount of space so it really comes down to: PENNIES PER PIXEL. Many AdSense syndicators allow Google to serve both text ads and image ads on their sites. The way Google decides which to serve is: Which makes more money per pixel - 3 text ads or one image ad? If your 250x300 banner ad can out-perform three text ads, your banner gets shown instead of three other advertisers' text ads. OK, so here's the punchline: ***PIXEL FOR PIXEL, AN IMAGE AD CAN ALWAYS OUTPERFORM A TEXT AD.*** Why? Simply because you can test more things. Text ads only have text and they're black and white. Each pixel in an image ad has 65,536 possible colors. Banner ads have color, texture, faces, patterns, animation... flavor. My friend, that's the Pixel Power Principle. This is why Image Ads can get MUCH higher CTR's than text ads - 2 to 10 times better. Again, they must, to even get served. But there is literally an endless variety of things you can test. It's a new frontier in Google AdWords. MOST advertisers will never even try them. I've really been enjoying the art of playing with these image ads. Listen up: You test 30-50 banner ads with a Content-Friendly topic, and you are going to come up with one or two ads that SLAY DRAGONS and enter the fabled "Jet Stream." Oh, and by the way I discovered a really talented graphic designer who makes beautiful image ads for me. Her name is Laura Husmann, "The Banner Ad Queen." Her website is www.BannerAdQueen.com. Enjoy the science and the ART of testing cool banner ads on the Content Network. Banner ads are soooo 21st century! Perry Marshall P.S.: Do you like the Ultimate Guide to Google AdWords? Write an Amazon review. **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

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10 Top Conversion Secrets from 2012...

10 TOP CONVERSION SECRETS FROM 2012 - only $67: http://www.makethembuy.com/Perry1.php  Mel, If you've been in Planet Perry for more than a few nanoseconds you're probably familiar with Dr. Glenn Livingston, the psychologist who engineered marketing for Fortune 100 companies like AT&T, American Express, and Panasonic. He even invented the name "Nextel." His marketing research and product roll out system has unheard of profitability rates right out of the gate. Glenn shared a simple conversion secret he learned last year with me that MORE THAN DOUBLED my own conversion on the Marketing DNA test site! Anyway, Glenn's been doing a live site reviews club for the past year or so. More for his own benefit than for his clients. There's really NOT that much direct money in teaching people conversion secrets because most internet marketers stupidly focus on traffic instead of conversion.  Ignore the latest conversion intel at your peril. But you know what? Glenn's figured out that spending 10 to 20 hours poring over other people's sites is probably the best way to discover new conversion secrets and keep up with online trends... He gets to see test after test and learn the real numbers behind them... And it forces him to rank order the winners in whatever market he's studying, then systematically evaluate what's working and what's not. But sadly, only the REAL marketing junkies keep up with his club in earnest. (And there are some VERY successful junkies in his club, believe me!) So Glenn decided to summarize the 10 most important insights he gleaned in the last year of reviews into one presentation... And packaged it up as a separate product so everyone could benefit. If you're spending anything over $100/mo on any kind of online marketing, this is a no brainer... $67 is CHEAP for what you get. 10 TOP CONVERSION SECRETS FROM 2012:  http://www.makethembuy.com/Perry1.php Onward! Perry Marshall PS - "Average" people buy traffic all day long, they line up for it, they pine over it, obsess over SEO, yearn for it. Average folks also ignore conversion. But Champions focus their attention on conversion instead, because it's a far more sustainable advantage. 10 TOP CONVERSION SECRETS FROM 2012:  http://www.makethembuy.com/Perry1.php  . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Study: Most time spent on news is still on legacy media

May 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Which web analytics tool is right for your business? Study: 92% of time spent on news is on legacy media Atlantic Media prepares another digital-first brand Killing 3rd-party cookies won't save premium publishers 6 startups re-imagine data visualizations Maxim's multiscreen approach advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Which web analytics tool is right for your business? If you're considering an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land offers a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. FULL ARTICLE - Search Engine Land Study: 92% of time spent on news is on legacy media Here is a surprising statistic from McKinsey: When you measure news consumption in the U.S. by time spent, rather than raw audience numbers, digital platforms are getting only 8 percent of the action. McKinsey data show 35 percent of news consumption remains in newspapers and magazines, 16 percent in radio and other audio, and 41 percent television. Smartphones and tablets each account for 2 percent of time spent and desktop/laptop 4 percent. FULL ARTICLE - Poynter Atlantic Media prepares another digital-first brand Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for the national security community, will be the latest output of the company strategy to launch verticals aimed at influentials and in the digital form they've grown accustomed to getting their news in. FULL ARTICLE - Adweek Killing 3rd-party cookies won't save premium publishers In the ongoing debate on the future of third-party cookies, there has been a (not-so) quiet undercurrent of thought from some branded publishers that the cookie's demise will bring back an era of sky high CPMs, captive audiences and long expense account lunches with the Pets.com sock puppet. Nothing could be further from the truth. FULL ARTICLE - MediaPost 6 startups re-imagine data visualizations Although visualization is hardly the most technologically challenging part of the data-analysis puzzle, it's arguably the most important. Here are six startups that are trying to fundamentally change the way that data is visualized. FULL ARTICLE - GigaOm Maxim's multiscreen approach Mike Le Du, chief technology officer of Maxim publisher Alpha Media Group, offers his take on the digital landscape, including the increasing important of mobile devices, social media and video as part of Maxim's publishing mix. FULL ARTICLE - min online advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

What news publishers are learning from ebooks

May 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Financial Times partners with Flipboard What news publishers are learning from ebooks An e-mail newsletter renaissance? At Bloomberg, information is money The agency's role in brand content 9 bold predictions for the future of media advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Financial Times partners with Flipboard The Financial Times is now making its content available through Flipboard. The companies will share ad revenue, and the FT also is exploring selling subscriptions through Flipboard. Why is the FT willing to partner up with Flipboard so soon after leaving Apple? One exec says the difference lies in how the two platforms treat customer relationships. FULL ARTICLE - paidContent What news publishers are learning from ebooks News organizations have responded to changes in readers' habits by moving beyond the newsstand and toward the bookshelf, zeroing in on ebooks as a new revenue source and a way to explore genres not typically found on front pages or home pages. Some ebooks include original writing and reporting, while others repackage archived material. FULL ARTICLE - Poynter An e-mail newsletter renaissance? RebelMouse is state-of-the-art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom "social front page" on the web. But less than a year after launch, the company decided it needed a good old-fashioned e-mail option. RebelMouse is hardly the first to try and exploit what one startup adviser recently called "a newsletter renaissance." FULL ARTICLE - Wired At Bloomberg, information is money At Bloomberg, omniscience is a feature not a bug. The breadth of information the company possesses about its customers may raise privacy concerns, but it's also the envy of Bloomberg's competitors and a model for many startups in technology and media. FULL ARTICLE - Quartz The agency's role in brand content Brands are without a doubt publishers these days, churning out content they hope will find an audience. That should be good news for agencies. Yet many brands are going directly to publishers and other content specialists to create brand content. Some question whether agencies, steeped in creating ads, are up to the task of leading their clients' content strategies. FULL ARTICLE - Digiday 9 bold predictions for the future of media Ad Age's Media Guy sees the future, and it ain't pretty. Here's what lies ahead - sort of - for Google Glass, BuzzFeed, product placement and other important media trends. FULL ARTICLE - Ad Age advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

The best time to be in journalism?

May 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 8 great responsive media sites Twitter: No aspirations on news Would your sales team pass a digital media test? Online advertisers embrace RTB 6 trends that are changing email marketing The best time to be in journalism 8 great responsive media sites There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. FULL ARTICLE - eMedia Vitals Twitter: No aspirations on news Twitter recently posted a job for a "head of news and journalism partnerships." Despite hysteria that Twitter was planning to build its own news operation, Twitter's Mark Luckie says that's not the case. "We're not writing stories. We're simply providing a platform for other people to do so," he told PBS MediaShift's Mark Glaser. Luckie admits, however, that Twitter is experimenting with news products. FULL ARTICLE - PBS MediaShift advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Would your sales team pass a digital media test? AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. The exam tests team members' skills and knowledge for digital media advertising. According to AOL, the exam will keep its sales staff up to date with the ever-changing world of digital advertising. This marks the first widespread adoption of the test by a major company. FULL ARTICLE - ClickZ Online advertisers embrace RTB If anyone is still skeptical about the rise of real-time bidding (RTB), a new survey should give them pause. For the second straight year, the Retargeting Barometer survey of marketers and agencies found that the online advertising industry is embracing real-time bidding with open arms, using it not just to increase conversions from existing customers but also for brand awareness and acquiring customers. FULL ARTICLE - MediaPost 6 trends that are changing email marketing The evolution in mobile and social, among other factors, is continually changing how we connect with each other. These forces have dramatically changed the rules of email marketing and opened up a wealth of opportunities for digital marketers. Six trends will determine the future of email marketing practices. FULL ARTICLE - Direct Marketing News The best time to be in journalism Journalism staff jobs are at a 30-year low, freelancing is tough, and there's no one model, no silver bullet to solve what most people agree is a resources crisis. But journalists should be genuinely excited to be working at this moment in history and not in the past. We need to get excited about the future of media. FULL ARTICLE - Columbia Journalism Review advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.