The least expensive, least lethal path for Dark Horses

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   If you're banging your head against the wall, trying to make headway in a change-resistant arena, my Dark Horse Disruption course is the least expensive, least "lethal" path you could possibly take. Dark Horse is an education from someone who has "broken through" in AT LEAST three massively change-resistant industries, and lived to tell about it; and assisted not just a handful but hundreds of people make similar breakthroughs in their markets. Here's some of what you'll discover… Session 1: Dark Horse Rules for Breaking Rules: Which rules you can break, and which rules you must follow. This is absolutely positively critical.  Most people murder any chance they might have ever had by transgressing just one… or perhaps dozens… of inviolable rules. In every pioneering effort, there are rules you must break, and other rules that you cannot violate   Session 2: Dark Horse Marketing and Customer Acquisition: A dozen different versions of Guerilla Marketing. Never at any point will this course assume you have buckets of money to throw around. We will always assume you are working with very finite resources.   Session 3: Dark Horse Ideology, with Special Guest Megan Macedo: Megan has developed a story model for artists and innovators that is radically different from the "features and benefits" of the standard marketing playbook. When I adopted her approach I doubled my traction with audiences overnight.   Session 4: Circumventing the Head Trash that can land even the most courageous Dark Horse in the ditch: Many prophets, innovators, and rebels seem positively hell-bent on destroying everything they've worked for in a rash Stupidity Spasm. I came close a few times! I'll show you how to NOT decimate the progress you make.  The road I've traveled is paved with dead bodies, I've got the scars to prove it, and I've got the victories to show I know exactly what I'm doing.  Every world-changing innovator, inventor, leader has somehow or another figured out the secrets this course will reveal.  And now for the first time these are available to you.  You can reap the harvest of my 30 years of struggle, shortcutting so many painful experiences that you can avoid.  Smart people learn from their mistakes.  Wise people learn from other peoples' mistakes. Join me on Wednesday, September 27 @ 11AM Eastern  and let's equip you to CRUSH this most vital of battles. Seize the day, Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Hitting the Fast-Forward Button after Fifty Years of Futility

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Did you happen to see any videos from this year's Burning Man festival in Nevada? It rained a LOT during the festival.  Now  here in the midwest that would just mean some muddy conditions but nothing that a 4-wheel drive vehicle can't handle.  But on the "playa" in Nevada, which is a dried out lake bed?  Well, rain turns that earth into a very special kind of "mud."  Sticky mud. Mud that adheres to tires, shoes, feet, and makes it more difficult to move the harder you try.  You don't spin your wheels, your wheels get swallowed, caked in sticky earth, and your vehicle turns into a sculpture.  Buried, wedged, trapped. And when things dry out? You basically have huge clumps of cement-like alkaline material that cannot be removed with water! Why am I telling you about the hapless partiers of Burning Man?  Because for years, I felt like I was trapped in the playa.  The harder I revved the gas, the more stuck I seemed to get…  My book Evolution 2.0 devoted two pages to cancer.  I got on podcasts and told hosts: to understand evolution you have to understand cancer; and to understand cancer you need a correct grasp of evolution. Evolution is the key to curing cancer.  None of that attracted any attention. I got nowhere. The more I hustled the more stuck I got.  The field was completely resistant to my ideas…and I had zero "credibility."   So, even though my ideas were sound…I couldn't escape the playa.  Then the Dark Horse started to gallop.  Some of the strategies I had been implementing started to produce some forward momentum… WIthin a year I had become a change catalyst, helping science "insider-outsiders" become more entrepreneurial and marketing-savvy to sell their ideas and solutions.  I discovered anew that this "Dark Horse stuff" could literally change the world, save lives, and defeat the most formidable of mankind's enemies. A road paved with dead bodies has been cleared and tremendous progress and activity now click on at a refreshing pace. What change-resistant, bureaucratic, hidebound, ultraultraconsertive industry or arena are you trying to disrupt?  If you join me in my Dark Horse program, I can guarantee… You'll know how to find a brand new audience that is far more receptive You'll be amazed at the people who will return your phone calls You'll attain publicity, even "fame" in your chosen niche You'll feel traction where once was just spinning wheels You'll surprise yourself with your achievements You'll be filled with new optimism, hope, joy, energy You will get on the phone or email with your new approaches and see TANGIBLE RESULTS within in 30 days Trolls will shut up and disintegrate You silence your critics  You will make money, where before you only threw good money after bad   Yes, I realize those are audacious guarantees.   And this is not for everyone. But if the road to the dark castle you are assailing is strewn with the dead bodies of white knights who have come before you… …and you're willing to try radical new strategies… Dark Horse is for you.   Join here.    Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

When the path you’ve chosen is strewn with dead bodies…

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Imagine entering a market where: You're a nobody if you don't have a PhD They won't let you near the microphone, let alone listen to you Your PhD must be in chemistry, biology or physics - preferably from an Ivy League school. Even MD's are viewed with suspicion You have a bachelor's in engineering from the University of Nebraska. (Go Cornhuskers!)   That was me. Smack in the center of one of the most controversial topics on earth.   Right up there with abortion, gay marriage, gun control and immigration.  The landscape is scorched earth.  The field resists change with such stubborn resolve that there's a very famous saying:  "Science advances one funeral at a time."  Changes  Take  Decades. Both sides oppose me. The "right" dislikes me; the "left" would love nothing more than to impale my head on a stick, drench it in kerosene and light a match. Most professionals in the field won't return my emails. I'm in advertising. Most people in this field think marketers are one step above pond scum. I'm a Christian. Many people in this field think Christians are one step below pond scum. Even if everything I say is 100.00% true, most people aren't educated enough to tell the difference. Most of the money comes from the government and is controlled by bureaucrats. Most professionals bearing the requisite credentials who have attempted to do anything like what I'm doing have lost their careers. Got cancelled.  The road I'm on is paved with dead bodies. Fast forward to today… I'm the founder of the world's largest science research prize announced at London's Royal Society, the oldest scientific institute in the world. Nobel Prize winners refer me to their colleagues.  I'm on peer review panels for other professional scientists who work at those same Ivy League schools.  Book Authority ranks my book as one of the 50 most influential biology books.  I just published my first peer reviewed paper. In 2020 I co-founded the Cancer & Evolution Symposium with speakers from Harvard, Oxford, MIT, Yale, Columbia and Johns Hopkins. The resulting organization became a Working Group of the largest cancer research society in the world.  It now has 3500 members with conferences twice a year. I then founded a cancer research foundation, Science Research 2.0, which is funding research aimed at reversing cancer and detecting cancer at Stage Negative One.  All this In a field where little progress has been made in 50 years. Where Stage Four patients are no better off than they were 90 years ago.  This is a Dark Horse success story if there ever was one.  How did I do it?  How can YOU do it in change-resistant markets?  How can YOU do it even if you're a total outsider like I was?  How can YOU do it even if no one is listening to you now? How can YOU do it even if most others who have tried have ended up as roadkill?    How can YOU do it even if you are a lone voice crying in the wilderness and can't seem to get yourself heard?  Find out here.    Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Perry Marshall Academy (Starts Monday!)

Perry Marshall Academy A to Z in the Perry Marshall Method Starts September 4th, 6 Students Maximum Apply here now Mel,   After my near-legendary Rosetta Stone seminar, John McGee looked at all the tools and assessments I had created…and all the ones I had created in the past…and asked, "Perry, why do you never use these tools? They are really insightful!" Hmm…good question. I guess the main reason is that I don't often need them. The concepts and calculations inside the tools and assessments are second-nature to me. I do them almost subconsciously.  That's not a boast.  I'm an engineer and I have thought about, taught and applied these tools and calculations literally hundreds of times.  So, yes, John's right. I create these tools and then…I move on.  John thought, "Well, that's great, Perry, but what about the rest of us?!"  So, John started doing consultations using my tools and assessments.  And these are the tools and assessments you'll work through, as appropriate to YOUR situation, in Perry Marshall Academy… Scalability Scorecard – What is the ceiling of your business? How big can it grow? Is there some fundamental limitation that will prevent your business from going beyond a certain point? The Scorecard will, in minutes, tell you whether it's possible to add one zero, two zeros, or none at all.  Network Effect Scorecard – How hospitable is your business for Network Effect? Some companies don't support Network Effect at all. Others are fertile ground. Still others are ripe but only IF you engage specific, non-obvious channels that most people leave dormant.  Promotion Success Scorecard – Have you ever done a product introduction or product launch and it needed to earn $100,000 and it only took in $15,000? Pretty disappointing, eh? (Crushing perhaps.) This tool will SLASH the chances of this happening to you. Traffic Media Map – One of the most fascinating and revealing tools ever. It equips you to 80/20 the ONSLAUGHT of media choices that you have. (Nobody can do Google and Facebook and YouTube and Twitter and Instagram and Snapchat and EBay and Amazon and Radio and TV and newspaper and Periscope and blogs and banner ads and affiliates and text messages…) The 'Martini Glass' Unlimited Traffic Calculator – How much will it cost to scale your traffic UP? How much will a boost in conversions increase your market share? This tool tells you. Star Principle Scorecard – You can systematically ratchet your business up the ladder of dominance by incrementing key levers one at a time – until you are capable of transcending your competitors on a variety of fronts. Not by brute force but by finesse and elegance. The Espresso Machine Tool – X-Ray vision for optimizing your pricing to maximize profitability and market share. Simplify Scorecard – Gauges not only your product line but your company culture for navigating what most people find to be an impossible maze of subtleties. You can't afford to get this wrong because most people only get ONE shot their entire life. You better make it right. Marketing DNA Test – How can you operate in your area of greatest persuasion power? Do your team members complement each other? Or have you surrounded yourself with clones of yourself? Find out how you can maximize your (and your team's) marketing muscle. DSP/USP Assessment – Do you have a DEFENSIBLE market positioning? Have you carved out a niche where you can DOMINATE? Or are you playing the doomed joust of "Me too" marketing? …and more.  You and John will turn my "x-ray machines" on your business and use them to diagnose and prescribe what your business needs to get to the next level.    PMA starts September 4th.   So click here to apply today   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Starts Monday! (Perry Marshall Academy)

Perry Marshall Academy Starts September 4th, 6 Students Maximum Get more details here Mel,   Next week we will kick off the second round of  Perry Marshall Academy, a six-month Planet Perry education curated and delivered by my left-hand man, John McGee. You get a lot more in PMA than just John's mentoring and coaching and teaching. But that's worth the tuition all by itself.  And my best students agree… Steve Gordon, Unstoppable CEO:  This is the best hour I've spent on my business this year Mark Riffey, Rescue Marketing Inc.: The most valuable hour of marketing discussion I've had in five years. You should charge way more for this. John is awesome. Mike Lemoine, Maverick Web Marketing: John gave me tremendous value yesterday. I appreciated his presence and focus. He genuinely cared about me, my business, what I have done, and what I am trying to do. I got specific feedback and my business at a micro level, not a 30K level with sweeping generalities. This specific focus, feedback, and perspectives gave me clarity and confidence in myself and my business. Matthias Miller, Multiply Your Strengths:  Spending time with John is like crawling into Perry's brain and accessing his library of genius. Every conversation I've ever had with John has led to critical insights and breakthroughs in my marketing at a foundational level. Many times, I've had to go back and listen to the recording again to extract all of the value and actionable ideas. If you haven't availed yourself to John's consulting, you're hurting yourself. Nicholas Erik: John "channels" Perry extremely well and is a master of the Tactical Triangle. He helped me launch a new offer to a list of less than 2500 people that's already generated over 10 X my investment - I've returned for multiple calls and every time I've come away with valuable insights that directly translate into dollars. Michael Ling, DDS:  If you've followed Perry Marshall for any length of time, then you know how powerful his ideas are. But ideas are just that... ideas. John is the man for channeling Perry's ideas and helping you dissect how to implement these ideas in your business to the maximum effect. Josh Eaton, Top Speed Golf:  In the past, we've worked with consultants who weren't prepared and who tried to force ideas on us that didn't fit our marketing DNA. That's not how John operates. We've already taken action on his insights with good results. In fact, we had some of our best months ever during COVID thanks in part to John's recommendations about our guarantee. Combining Perry's tools with John's advice... it felt a lot like we were working directly with Perry... only a little less expensive :-) Krishna Stott, Bellyfeel Media: John channels Perry Marshall's business and marketing techniques extremely well. John's insights, along with the access to Perry's tools, gave me great practical and actionable ideas for improving my business. I'm very pleased with progress, it's been well worth the money..." Damien Deighan, Data Science Talent:  The sales funnel review with John was some of the best money we have spent on marketing since we started.  It helped us clarify what the best  strategy should be which is much more powerful than tweaking, optimising and split testing.  I wish I had talked to John 2 years ago as it would have saved us a lot of time and effort.  Over the last 2-3 years, what we've charged for John's expertise has increased dramatically.  I see no reason why that trend won't continue.  I see no reason why the next semester of Perry Marshall Academy won't be significantly more expensive than this first one.  So…   Apply today   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459