Bonhoeffer, costly grace, and how to NOT become a martyr

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Lutheran pastor Deitrich Bonhoeffer had a choice: Stay in Nazi Germany and work for change against a ruthless and violent regime…or flee to England, Switzerland, or the United States for safety. While he did visit those pockets of refuge, he ultimately decided… I must live through this difficult period in our national history with the people of Germany. I will have no right to participate in the reconstruction of Christian life in Germany after the war if I do not share the trials of this time with my people ... Christians in Germany will have to face the terrible alternative of either willing the defeat of their nation in order that Christian civilization may survive or willing the victory of their nation and thereby destroying civilization. I know which of these alternatives I must choose but I cannot make that choice from security.  As you know, he and his fellow Abwehr conspirators failed. And at dawn on April 9,1945 Bonhoeffer was executed…and most likely tortured mercilessly before he finally expired.  I've always admired Bonhoeffer for his adherence to what he called "costly grace" and his attacks on "cheap grace." Bonhoeffer believed you must work for the things you believe in even if it means risking everything…comfort, wealth, security, life. Do I believe that my Dark Horse strategies would have helped Bonhoeffer succeed?  No. The enemy was just too powerful, too evil. And Bonhoeffer's resources and influence were too scant. But I believe he did the right thing. I admire his refusal to run…to stay and fight even with no chance of victory. Because it was RIGHT.  What you are doing is RIGHT.  Hopefully your struggle is not as doomed as Bonhoeffer's.  Hopefully your influence and impact will not be posthumous like Bonhoeffer's, but antemortem. Hopefully your grace will not be as costly.  I want to breathe more life into that hope. I want to give you weapons, strategies and tactics that will prevent you from being a "martyr" for your cause. I want you to overthrow the regime, infiltrate the halls of power, and incite the change you want to see.  The change the world needs to see.  Let's do this…. Dark Horse Disruption Starts September 27 Fight the Good Fight Here Seize the day, Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Are you willing to do this to finally make progress?

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   If you are an underdog or outsider in your field…if you are struggling to gain recognition and success in a change-resistant industry… If you've been pounding the pavement and bashing your head against the proverbial brick wall… AND (this is UBER Important).... If you are willing to trash cherished assumptions to reach the bottom of swamp… willing to implement new strategies…willing to explain what you do in a completely different/new way…prepared to make even bizarre-seeming or eccentric shifts in your message…willing to sell to an entirely different, NEW market/crowd/audience… If you are willing to stop being a poster child, martyr, ignored prophet...willing to deal with your head trash... If so, I've got some heartening news.   My new Dark Horse program can help you make progress where you've previously been spinning your wheels. In this 4-webinar training I will show you… - Break through in tradition-bound, conservative industries - Attract the right audience for your "radical" ideas   - Overcome assumptions that are holding your field back - Avoid the costly mistakes…that derail most pioneers   - Gain credibility even…without traditional credentials - Develop an unstoppable ideological framework  - Defeat "imposter syndrome" … and silence your critics I've used these Dark Horse strategies to disrupt industries as diverse as manufacturing, advertising, publishing, biology, cancer research and more. I've helped turn lone voices crying in the wilderness into respected leaders in their fields. Now for the first time I'm sharing all my strategies.  Click here: The course starts on September 27th and includes four live coaching sessions.   Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

“You’re in Afghanistan and you’re never getting out”

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   My agent, who had placed Ultimate Guide to Google Ads, Ultimate Guide to Facebook Ads and 80/20 Sales & Marketing with major publishers came back to me in 2013 after six months of casting about with my book Evolution 2.0…. He said, "I'm sorry Perry, no one is biting… "I've pitched your book to over 40 publishers and they all say 'Sorry, this author doesn't have a PhD, the approach is too controversial, the message too radical.' I'm turning this back over to you so you can do what you want. Maybe you should just self publish." (Which at the time would have ensured that no scientific media outlet would take it seriously.)  I took matters into my own hands and did find a publisher.  Four years later I went to a meeting of a similar group. My book Evolution 2.0 had just come out and I was speaking to anyone who would listen.  I was still in no position to assert my approach was superior, but I got into a public argument with one of the organization heads anyway. I named a couple of scientists who were also dissidents, and, like them, were deeply dissatisfied with the status quo. "While there's no guarantee Mr X, Mr Y or Mr Z is going to win… these guys do at least have a fighting chance. However… what you guys are doing is never going to work. E-V-E-R!  "You're in Afghanistan and you're never getting out."  He could see my lips moving but couldn't hear a thing I was saying. I had similar conversations with dozens of other guys over coffee. None of them would listen either. That was 2015. I soldiered on.  My p-a-i-n-f-u-l lessons years before on factory floors… the lone prophet, the missionary technology guy, the visionary, the voice in the wilderness, the earnest young guy trying soooo hard… selling stuff people "should" want but didn't want… selling stuff the world "needed" but would not tolerate… then eventually cracking the code… had taught me a thing or two. I had a feeling this was going to work. Fast forward two years. The paperback edition of Evolution 2.0 came out. Here's the back cover: To most folks it just looks like another science book, rubber stamped by important-sounding people at prestigious universities. Nope.  Because before me, N-O-B-O-D-Y had succeeded in publishing this kind of book: critiquing the conventional evolutionary story, advocating my spiritual viewpoints, and still managing to get endorsement from the world's top scientists at world class universities. Not the University of Iowa… but Harvard and Oxford. Not some Bible college in northern Indiana… but UCLA and Columbia.  The road I've traveled is paved with dead bodies.  Untold careers had been shipwrecked over the evolution conflict, but I traveled far beyond any of those dissidents. I dodged ALL the landmines that took so many other people out. This is because I knew how to use and not use my outsider status. If you feel like you're in Afghanistan and never going to get out… If you are trying to make headway with ideas that people SHOULD be buying…but can't seem to get anywhere… If you need to spark change in a change-resistant field… You need Dark Horse.   Join me on Wednesday, September 27 @ 11AM Eastern and get you hitched up.   Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The least expensive, least lethal path for Dark Horses

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   If you're banging your head against the wall, trying to make headway in a change-resistant arena, my Dark Horse Disruption course is the least expensive, least "lethal" path you could possibly take. Dark Horse is an education from someone who has "broken through" in AT LEAST three massively change-resistant industries, and lived to tell about it; and assisted not just a handful but hundreds of people make similar breakthroughs in their markets. Here's some of what you'll discover… Session 1: Dark Horse Rules for Breaking Rules: Which rules you can break, and which rules you must follow. This is absolutely positively critical.  Most people murder any chance they might have ever had by transgressing just one… or perhaps dozens… of inviolable rules. In every pioneering effort, there are rules you must break, and other rules that you cannot violate   Session 2: Dark Horse Marketing and Customer Acquisition: A dozen different versions of Guerilla Marketing. Never at any point will this course assume you have buckets of money to throw around. We will always assume you are working with very finite resources.   Session 3: Dark Horse Ideology, with Special Guest Megan Macedo: Megan has developed a story model for artists and innovators that is radically different from the "features and benefits" of the standard marketing playbook. When I adopted her approach I doubled my traction with audiences overnight.   Session 4: Circumventing the Head Trash that can land even the most courageous Dark Horse in the ditch: Many prophets, innovators, and rebels seem positively hell-bent on destroying everything they've worked for in a rash Stupidity Spasm. I came close a few times! I'll show you how to NOT decimate the progress you make.  The road I've traveled is paved with dead bodies, I've got the scars to prove it, and I've got the victories to show I know exactly what I'm doing.  Every world-changing innovator, inventor, leader has somehow or another figured out the secrets this course will reveal.  And now for the first time these are available to you.  You can reap the harvest of my 30 years of struggle, shortcutting so many painful experiences that you can avoid.  Smart people learn from their mistakes.  Wise people learn from other peoples' mistakes. Join me on Wednesday, September 27 @ 11AM Eastern  and let's equip you to CRUSH this most vital of battles. Seize the day, Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Hitting the Fast-Forward Button after Fifty Years of Futility

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Did you happen to see any videos from this year's Burning Man festival in Nevada? It rained a LOT during the festival.  Now  here in the midwest that would just mean some muddy conditions but nothing that a 4-wheel drive vehicle can't handle.  But on the "playa" in Nevada, which is a dried out lake bed?  Well, rain turns that earth into a very special kind of "mud."  Sticky mud. Mud that adheres to tires, shoes, feet, and makes it more difficult to move the harder you try.  You don't spin your wheels, your wheels get swallowed, caked in sticky earth, and your vehicle turns into a sculpture.  Buried, wedged, trapped. And when things dry out? You basically have huge clumps of cement-like alkaline material that cannot be removed with water! Why am I telling you about the hapless partiers of Burning Man?  Because for years, I felt like I was trapped in the playa.  The harder I revved the gas, the more stuck I seemed to get…  My book Evolution 2.0 devoted two pages to cancer.  I got on podcasts and told hosts: to understand evolution you have to understand cancer; and to understand cancer you need a correct grasp of evolution. Evolution is the key to curing cancer.  None of that attracted any attention. I got nowhere. The more I hustled the more stuck I got.  The field was completely resistant to my ideas…and I had zero "credibility."   So, even though my ideas were sound…I couldn't escape the playa.  Then the Dark Horse started to gallop.  Some of the strategies I had been implementing started to produce some forward momentum… WIthin a year I had become a change catalyst, helping science "insider-outsiders" become more entrepreneurial and marketing-savvy to sell their ideas and solutions.  I discovered anew that this "Dark Horse stuff" could literally change the world, save lives, and defeat the most formidable of mankind's enemies. A road paved with dead bodies has been cleared and tremendous progress and activity now click on at a refreshing pace. What change-resistant, bureaucratic, hidebound, ultraultraconsertive industry or arena are you trying to disrupt?  If you join me in my Dark Horse program, I can guarantee… You'll know how to find a brand new audience that is far more receptive You'll be amazed at the people who will return your phone calls You'll attain publicity, even "fame" in your chosen niche You'll feel traction where once was just spinning wheels You'll surprise yourself with your achievements You'll be filled with new optimism, hope, joy, energy You will get on the phone or email with your new approaches and see TANGIBLE RESULTS within in 30 days Trolls will shut up and disintegrate You silence your critics  You will make money, where before you only threw good money after bad   Yes, I realize those are audacious guarantees.   And this is not for everyone. But if the road to the dark castle you are assailing is strewn with the dead bodies of white knights who have come before you… …and you're willing to try radical new strategies… Dark Horse is for you.   Join here.    Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459