Friday, September 19, 2014

The Most Important of All Business Strategies?

Mel,

 

Tax strategist Adam Libman recently made a simple yet profound observation... 


"I work with a lot of wealthy people.  And one thing I've noticed is that wealthy people own stuff."

 

Obvious enough, right?

But lately I've been asking myself, "What do I own?" 

 

At the end of any consulting engagement, be it Bobsled Run, Auotresponder Bootcamp, Roundtable, or Private Client Group, 

I don't own anything more than before the engagement started. 

 

I'm not building real wealth. 

Sure, I've been well-compensated. But I've merely traded hours for dollars.  I don't own anything more.

 

If an entrepreneur I've helped goes on to make hundreds of millions of dollars thanks in part to my brilliant insights, I don't get a single dollar above my fee.  


And ownership, or equity, is how you build wealth...not by trading hours for dollars. 

 

That's why I believe there is one business strategy that's more reliable, predictive, and potentially life-altering than any other. 


And Adam and I discuss it in depth in this recent interview. 

 

Carpe diem, 
Perry Marshall

 

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Perry S. Marshall & Assoc
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