Perry Marshall Minute: The Real Cost of Your Traffic is about to go UP

Mel, Way back when I was a wet-behind-the-ears manufacturer's rep, I learned a vital lesson. One of the other reps in the office, Mike, got a connector designed into every single cell phone Motorola made. HUGE account. Three months later, the connector manufacturer said, "We are canceling your rep contract and replacing you with one of our inside guys." It had taken 18 months for Mike to get that thing spec'd. Innumerable phone calls and drawings and trips and negotiations. Then POOF! Gone. THAT is the bane of a rep's existence. What's this got to do with the cost of YOUR traffic? The same thing has been happening to online traffic agencies for years and years. This is the bane of THEIR existence. They spend months getting your Google or Facebook account humming and then you say, "Cool, thanks for that, we'll take it from here…bye!" Same story. And as the fight for REAL traffic gets more and more brutal and complex and downright dangerous…you can't have that kind of relationship with your agency. You have three options… Your "homework" is to think which one is for you…NOW…not next month. If you want REAL traffic, you'll suck it up and do a contract where your agency gets paid well for doing well. You'll probably have to give up control, profits, and even access to your campaigns Formulate a strategy for getting traffic somewhere else…not Google or Facebook or Instagram or YouTube Settle for the traffic that's left over after the best agencies have scooped up all the real traffic for your competitors Three options. One is almost certain death. Which one will you choose. You need to decide this yesterday. In my next newsletter I will dive deeper into this price of REAL traffic…and plenty more. It's available until February 15 as part of your New Renaissance membership. Not a member? Go here now. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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