Perry Marshall Minute: Zero, Nero, Cero, or Hero?

How do you determine WHICH problems to spend YOUR time and effort on?

Mel, Yesterday I suggested 4 "Living in the IS World" quadrants. There are so many things in the world that SHOULD NOT be the way they are. But how do you determine WHICH problems to spend YOUR time and effort on? The axes were… CAN YOU DO ANYTHING ABOUT IT? Yes/No ARE YOU DOING ANYTHING ABOUT IT? Yes/No Then I gave you some questions to ask to determine the answer to the first question. Specifically, "Do I have the resources, capabilities, network, influence, power, money, and/or platform to bring about significant change?" (By the way, your Marketing DNA is a big part of answering this question. Every New Renaissance member gets the Marketing DNA quiz as part of their membership.) If yes, get to work. If no, move on to the next "SHOULD" problem on your list. So, how do you know if you ARE doing something about it? This might seem like a silly question. But a quick glance inside the blab-o-sphere of Facebook or Twitter or Instagram and you'll see that many people confuse whining, posturing, virtue signaling and trolling as "doing something." They are not. Here are some ways to know if you're actually doing something… You're spending money on it You're spending time on it The results from the actions you're taking are measurable You are constructing feedback loops: You do something, you track the results, you alter your course based on the results, you do another thing. Rinse and repeat. No feedback loop? Hard to say you're really DOING anything at all You bring something valuable and unique to the problem (you have a unique or definitive selling proposition related to the problem you're trying to solve. Again, your Marketing DNA results can help here). So, are you doing something about it? If yes, keep up the good work, you're a hero. A Hero is someone who CAN do something about it and DOES. A Zero is someone who CANNOT do something about it and DOES NOT: but THINKS they are doing something, like spewing into the blab-o-sphere. A Nero is someone who CAN do something about it but DOES NOT (The Roman Emperor Nero infamously "fiddled while Rome burned"). A Cer-o is someone who CANNOT do something about it but DOES anyway. They expend money, time, skill, and other resources on the wrong problem. (Like Don Quixote attacking a windmill. Don Quixote was written By Cervantes… "Cer-o"…get it?) Planet Perry is for heroes. Every month I talk about the heroes of our world in my New Renaissance print newsletter. Entrepreneurs who can do something about a problem and are doing it. Their stories are inspiring. Social media is not inspiring. In fact, social media seduces you into being a Nero, Cer-o, or Zero. And if you try to be a Hero? You might just get banned on social media! Click here to join us in New Renaissance Club. I hope that one day YOUR hero story will be one that I can tell … and inspire more people to become heroes. The world needs real heroes now more than ever. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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