Perry Marshall Minute: How to tell if you’re living in the IS world

In Planet Perry we believe in living in the "IS" world, not the "SHOULD" world.

Mel, In Planet Perry we believe in living in the "IS" world, not the "SHOULD" world. Stop complaining about how things SHOULD be and get to work in the IS world. We also believe in quadrants. If you're familiar with my "Work" quadrants and my "Traffic Media Map" you know what I mean. If not, dividing a problem into quadrants can be a quick and effective way to attack a problem from an 80/20 perspective. So, let's look at the "Living in the IS world" quadrants and see where you're living… On the vertical axis you have CAN I DO SOMETHING ABOUT? With NO at the bottom end and YES at the top end. On the horizontal axis you have AM I DOING SOMETHING ABOUT IT? With NO on the left side and YES on the right. Let's start with the bottom/left quadrant. You should spend as little time as possible where you cannot do anything about it and you are not doing anything about it. Now, this may seem like an oversimplification, but all you have to do is spend a few minutes on Facebook or Twitter to realize how many people DO NOT GET THIS. Modern humans seem to want to spend most of their time in the bottom/left quadrant: Whining about a problem they can't do anything about (except whine). This is simultaneously the easiest and most anxiety-producing quadrant to hang out in. Easy because you're never going to be asked to DO anything (except whine). You're never going to be asked to WORK to change it. You can just cry into the blab-o-sphere and pat yourself on the back for "doing" something. And then get the dopamine hit when all the other whiners in your echo chamber start liking, upvoting, and favoriting your complaint. But you haven't DONE anything. Anxiety-producing because you're spending your mental energy on things you cannot change. Want to get high blood pressure, ulcers, and insomnia? This is where you should hang out. How do you know if you can do something about the problem? Let's take Google advertising for example. SHOULD Google advertising be easier/better/less evil? Yes, but can YOU do anything about it? Here's the question you must ask: Do I have the influence, network, resources, and platform to effect significant changes on this problem? For this problem the answer is clearly NO. Move on to the next "SHOULD" problem until you find one you can answer with YES. What do you do then? We'll talk about that tomorrow. Meanwhile, click here to sign up for my New Renaissance Club and get my monthly print newsletter all about doing business, and living your life, in the IS world. Plus all the other awesome resources you get with your membership. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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