Saturday, January 29, 2022

Perry Marshall Minute: “I got a guy…”

Someone who is trustworthy, competent, and affordable.

Mel,

In Chicago where I live, when someone says "I got a guy" it means they know someone who can fix the problem you have.

Someone they've worked with in the past. Someone who is trustworthy, competent, and affordable.Having "a guy" for roofing, car repair, lawn work, HVAC, electrical, drywall…

…is invaluable. It's risk-removal.

Who do you trust more?

A person who comes highly recommended from a person you trust?

Or a person you found on the internet and have never met?

Duh, right?

Well, don't underestimate the awesome power of being part of a network, club, mastermind, association, or neighborhood, filled with people you TRUST. So, when you tell them you have a problem, they say…

"I gotta guy for that…"

"I know a woman who is the best at that…"

"You need to talk to ____ about that right away…"

"Talk to me after the meeting and I'll hook you up with my connection and we'll get that fixed…"

After the first two days of Roundtable I lost count of how many times my partner, Robert Michon, uttered those phrases.

In some ways, it's the most valuable part of being in a community of trust.

It can be worth hundreds of thousands, even millions, depending on the size of your business.

And it does NOT happen online.

I've done my darnedest over the last 20 years to build a community of trust.

And the heartbeat of our community is New Renaissance Club.

If you're not a member, go here to sign up now.

Then jump into the members forum and ask a question. Then come to a live event (NR members get discounts).

Start building, enlarging, strengthening your community of trust.

Seize the day,

Perry


PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series.


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Perry S. Marshall & Assoc
805 Lake Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

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