Is Quartz a model for modern publishers?

May 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Using data to grow out of that awkward print-to-digital phase Is Quartz a model for modern publishers? 5 ways to (possibly) save Newsweek Let content live where it works best Issuu platform update focuses on discovery The myth of the 360-degree customer view Using data to grow out of that awkward print-to-digital phase Audience data is becoming an increasingly valuable asset. But many publishers have yet to master techniques for leveraging audience data. Data management platforms can help. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Is Quartz a model for modern publishers? Eight months ago, Atlantic Media placed a bet that a digital-first, mobile-oriented publication geared to business executives on the go would be a hit. The results, so far, point to a publication on the rise, as Quartz has grown its staff, advertiser base, audience and revenue. FULL ARTICLE - Digiday 5 ways to (possibly) save Newsweek Media mogul Barry Diller is reportedly looking to unload his stake in Newsweek magazine. Is the title's brand irreparably damaged, or could a new owner revitalize it? Here are a few suggestions. FULL ARTICLE - paidContent Let content live where it works best Media organizations have generally embraced their journalists publishing ultra-short pieces on Twitter; the future is going to be ever further in that direction. Certain journalists will be wonderfully active on Pinterest; others will develop huge followings on LinkedIn. As they do, their employers will be gifted with a brand-new way to extend their brand out to people they never reached before. FULL ARTICLE - Felix Salmon Issuu platform update focuses on discovery One of the most popular platforms for digital magazine distribution, Issuu, is finally getting a new look. With 70 million unique visitors each month via 11.5 million publications already in tow, the website is now transitioning from a place for magazines to get their name out to a place where readers can go to discover new material. FULL ARTICLE - 10,000 Words The myth of the 360-degree customer view One of the promises always made by consultants and system providers offering integrated audience solutions is "the single view of the customer." It's a promise that puts stars in the eyes of media executives. But beyond a few mysterious references to "complex algorithms," very little gets said about the nuts and bolts involved in creating that single view. FULL ARTICLE - Folio advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Apple's Cook hints at wearable tech

May 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple CEO hints at wearable devices FT launches portal for bite-sized news BuzzFeed, CNN partner on viral video Pinterest surges as social commerce platform How newsrooms are using Instagram Zinio releases custom app for Nokia Windows 8 phone Apple CEO hints at wearable devices Apple CEO Tim Cook, defending the company's prowess as a tech trend-setter, hinted that wearable devices may play a role in future product plans. Speaking at the D: All Things Digital conference, Cook praised devices such as Nike's FuelBand, and said such wearable products "could be a profound area for technology." FULL ARTICLE - The Wall Street Journal advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. FT launches portal for bite-sized news The Financial Times is getting into the bite-sized news business with a new product called fastFT. The tool, announced on Wednesday, appears to be a sort of hybrid between Twitter and a wire service, and is intended to keep readers near at a time when news is becoming faster, shorter and more mobile. FULL ARTICLE - paidContent BuzzFeed, CNN partner on viral video Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com. CNN BuzzFeed will use current and archived video footage to create news videos tailored for sharing. The content will appear on both CNN.com and a dedicated CNN/BuzzFeed YouTube channel. FULL ARTICLE - ClickZ Pinterest surges as social commerce platform Pinterest is emerging as an early star in social media-powered commerce. Pinterest sent more traffic to e-commerce websites in 2013's first quarter than it did in the final holiday shopping quarter of 2012, according to Monetate's quarterly e-commerce report. FULL ARTICLE - Business Insider How newsrooms are using Instagram For news organizations, Instagram isn't just about pretty pictures. It's about the people they're interacting with and the stories behind the images. FULL ARTICLE - Poynter Zinio releases custom app for Nokia Windows 8 phone Digital magazine distributor Zinio is launching a special app for Nokia Lumia devices running the Windows Phone 8 smartphone operating system. The idea is for the Zinio app to leverage the unique aspects of Windows Phone 8 and the Lumia hardware. FULL ARTICLE - min online advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Consulting: You really CAN make $1,000/hour. But first you must . . .

Mel,   Yes, you really, actually CAN pull down $100 to $1000 per hour as a consultant. Even without being super-human, you can still charge $200/hour and up. IF. IF you can convince the client you're worth it. But you will NEVER EVER do that, until you convince….    *Yourself* THAT is the topic of our webinar - runs twice, Wednesday & Thursday: "Prove Your Worth To Your Client - By Proving It To Yourself FIRST." You must believe it, your business partners need to believe it. You cannot skip this step. Half of this is on paper: ROI, numbers, logic, bean counting, all that stuff. But the other half is pure HEAD TRASH.    l will address both. Absolutely vital.   Register Here Now: http://www.perrymarshall.com/training/1000-dollars-per-hour/ Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Hearst launches 5 native ad units

May 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Hearst launches new native ad units Native advertising terminology is a mess How Google killed online advertising The iPad and publishing's next revolution New monetization model: publisher as production house How the FT built its new web app advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Hearst launches new native ad units Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units are designed to let advertisers take advantage of the growth of mobile devices as well as social media and video. FULL ARTICLE - Adweek Native advertising terminology is a mess The native advertising industry is so new that nobody can agree what it means in the first place. If content marketing is the future lifeblood of digital media as many claim, perhaps it would serve the industry to at least agree on working definitions for these terms. FULL ARTICLE - Digiday How Google killed online advertising Google's recent introduction of paid channels on Youtube is an admission of the failure of its online ads. It all points to an inescapable conclusion: Google is shockingly bad at monetizing online content (and not just video content). This is Google's dirty little secret, how bad it is at monetizing online content. But it's only bad for everyone else. FULL ARTICLE - Silicon Valley Watcher The iPad and publishing's next revolution The barrier to entry to publish a new breed of digital magazine is at an all-time low. In the past, printing, designing, and distribution costs made it difficult for entrepreneurs to make a go at publishing. The iPad has changed all that. FULL ARTICLE - Tab Times New monetization model: publisher as production house In many ways, HomeMade Modern is more of a production studio than a publisher. It decided to bypass the traditional publisher route of building an audience and selling ads. Instead, HomeMade Modern is baking brands and their products into its content and charging them for the privilege. It has a site but doesn't really care if users consume its content there or somewhere else on the Web. FULL ARTICLE - Digiday How the FT built its new web app In designing the new Financial Times web application, the company's product team wanted to build a foundation that it could innovate on in the future. This meant building with a maintenance-first mentality, writing clean, well-commented code and, at the same time, ensuring that the code could accommodate the demands of an ever-changing feature set. FULL ARTICLE - Smashing Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.