Your Diamond-Tipped Saw Blade: April 29

Mel,   You know what my favorite part of the David and Goliath story is?   It’s when David says:   “David asked the men standing near him, “What will be done for the man who kills this Philistine and removes this disgrace from Israel? Who is this uncircumcised Philistine that he should defy the armies of the living God?”   And the answer:   “The king will give great wealth to the man who kills him. He will also give him his daughter in marriage and will exempt his family from taxes.”        Slay the Uncircumcised Philistine = Get Big Reward.   It’s there. It’s waiting for you.   Are you struggling to bring transformation to customers who, even though they are IN PAIN and have “BLEEDING NECKS” - even though their life, their business or their solution of choice is NOT WORKING - they are still stubbornly married to the “old way of doing things” - as though they have been somehow hypnotized?   Do your customers mysteriously stand there helplessly while some big guy shouts at them, yells at them and intimidates them?   Do you find that IF customers switch over to your way of thinking, your way of doing things, they become *flippin’ raving fans* . . . but getting them to flip seems to require an atomic bomb?   If that’s you, then you need to attend my 1-day DIAMOND TIPPED SAW BLADE workshop in Marina Del Rey California on April 29.   This is a very small private group intensive in which every single participant will get focused, one-on-one attention from me and the other group members.   We only have three seats left. Admission is $5K and me and copywriting ninja and Voice of Planet Perry John Fancher will do a deep dive on persuasion for the hardest markets and most stubborn prospects.   Any time a market is extremely stubborn it’s because THERE IS A GREAT DEAL AT STAKE. If you can imagine, in 1998 the search engine industry was *already* entrenched. So entrenched that when Google tried to sell their technology to Yahoo!, Yahoo! was uninterested. “No thanks Larry and Sergey. We’ve got things covered, boys.”   The mainframe business was entrenched before PCs came along. Windows was entrenched before Apple came along. Brand advertising was entrenched before Direct Response started making its massive comeback about 10 years ago.   Revolution is inevitable. It’s only a question of who will bring it, who will get the rewards, who will get the king’s daughter in marriage.   If you want to reform your industry, if you are a champion of change, you need to grab one of the three remaining seats at this important workshop. You will get individual hot-seat attention and I will expose for you the levers that either 1) cause your customers to sit right where they are and not move a muscle, or 2) leap up out of their chairs and SPRINT as fast as humanly possible to embrace YOUR change with wide-open arms.   I’ve been deeply involved in multiple technological, social and business revolutions. Long before anyone knew me as a marketing guru, I played a pivotal role in bringing network technology to factory floors - a hugely change-resistant business, but we nonetheless staged a revolution. You can’t imagine how conservative and change-resistant those guys were.   Google AdWords was a wholesale revolution in advertising, and 80/20 is a revolution currently underway, with me leading the charge.   I’m staging other, newer revolutions that you will witness in due time (Hint: September 1, 2015) but at Diamond Tipped Saw Blade I’m going to pull back the curtain and reveal those to you ahead of time.   You have never been to any seminar, conference or event where the tools of bedrock-anchored persuasion were so clearly enunciated and made simple, understandable and applicable. Again, I will pull back the curtain to reveal new methods for transforming conservative, change-resistant markets, markets that people thought would never ever change. THEY WILL. And you should be the one who gets credit for forcing the innovation.   This is an essential set of tools if you want to build Star Businesses. Why? Because the ideal Star Business requires you to introduce something completely fresh and new, so you effectively have no competition. (The Star mentality is also essential to pulling this off, as you’ll see on April 29.)   All the great STAR stories - Ikea, McDonald's, Apple - involved massive wholesale change of consumer habits and expectations. TOTAL PARADIGM SHIFT.   If you are staging a paradigm shift in YOUR industry, you need to claim one of my three remaining seats. To reserve your spot call Josh at +1 (512)536-0799.   Perry Marshall   P.S.: Killing Goliath was only the beginning! Remember - if David hadn’t killed Goliath, he wouldn’t have had the slightest chance to do all the other cool stuff he did later . . . like becoming King.   There’s a lot riding on this.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Conquering Fear Mountain

Free Webinar with The Bridges Brothers Conquering Fear Mountain Thursday, April 16, 1:30 Eastern REGISTER HERE   Mel,   The Bridges Brothers have taken on a subject that most entrepreneurs are too “macho” to acknowledge.    Fear.    We entrepreneurs pride ourselves on being fearless. Not settling for the 9 to 5 mediocrity of the timid masses. We show no weaknesses. We put on our armor every day and fight the good fight.    No fear.    But why is it that procrastination and self-sabotage run like cancers through the entrepreneur community?    Because that’s how FEAR manifests when you don’t admit it exists.    It goes underground. It gets subversive. It gets terroristic.    It’s far more “macho” to actually admit your fears…and take them down. Rather than deny them and wait for the inevitable implosion.    I’ve seen it happen over and over again.    It happened to me. If I hadn’t faced down the lies and fears that were attacking me a few years ago, I could very well be penniless and curled up in a fetal position somewhere!   And The Bridges Brothers have seen fear cripple many entrepreneurs as well.    And they’ve developed a system for “Conquering Fear Mountain.”    Will you deny your fears and let them take your down from inside?    Or will you admit them, face them, and defeat them before they defeat you?    REGISTER HERE and take the real man’s way.    It’s part of the most popular “thing” we’ve ever done in Planet Perry: Renaissance Marketing Academy webinars. Over 3,000 marketers have participated so far.    They’re free and they’re every Thursday at 1:30 Eastern.    REGISTER HERE Carpe Diem, Perry Marshall P.S. Less than 2 weeks to reserve your spot at Renaissance Marketing Academy, April 27-28 in Los Angeles area.  Join me, Jay Abraham, Jon Benson, Talor Zamir, and many others for two days of cutting edge business-building insights. How much?  You get it all for a $99 refundable deposit and your $99/month Mastermind Club membership. That’s it. No strings attached.    ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How Patrick found $96K in 10 Minutes

3 Spots Left for 4-Man Intensive June 4-5 Contact Josh at Josh@perrymarshall.com or APPLY HERE     Mel,   Patrick Leypold is a razor-sharp marketer who runs businesses in Switzerland and Austria, and travels the world to find the best marketing advice.  He came to the Star Principle event with Richard Koch last September ($7500 plus big time airfare).   And he came to a 4-Man Intensive before that ($12k plus big time airfare).    Why does he travel such distances and pay such fees for marketing advice?  Because he knows that if he attends the RIGHT events, one 10-minute conversation...one single idea... can be worth the trip...even if it takes a while for the idea to sink in..   "When you first asked me for a testimonial about a month after the 4MI, I told you the truth, that I had nothing to show yet and that if you asked me for a feedback, the only feedback I could give you would be 'I am confused.'"   It took me some time to work through everything we covered, it was a very thought-provoking event. Not just what we worked on for my companies, but even more so, seeing what other companies face.   In the end then, it was a 10-minute excursion that Perry went on, that really made a difference for me. Based on that, we focused our resources on one project, and today, 6 months later, we have taken it from 0 to $8,000 of recurring income a month."   Go, Patrick, go!   $8000/month in additional income all from a 10-minute conversation.    Event fee, air fare, hotel, everything paid for 10 times over in just 10 minutes.   That's the kind of ROI you can only get from a LIVE, iron-sharpens-iron, in-person intensive.    And I have 3 openings for the next 4-Man Intensive in June.    If you need that ONE IDEA that will transform your business, then I don't care where you have to fly in from to get here...just get here!   Contact Josh at josh@perrymarshall.com or...   APPLY HERE Carpe diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Local Business PPC Mastery 2.0 Starts TODAY!

How to Land High-End Clients in 48 Hours Local Business PPC Mastery 2.0 Starts TODAY, 3PM Eastern Sign up Today    Mel,   Talor Zamir’s killer Local Business PPC Mastery 2.0 starts in one hour!   Here’s who will be kicking themselves if they don’t hop on this bandwagon… Consultants who need just a couple more high-paying clients to make this their best year ever Consultants who want to get their clients ADDICTED to their customer-generating services. Local business owners who need a steady flow of profitable new customers Local business owners who are fed up with the complications and hassles of doing PPC the “old fashioned” way.  Local business owners who need a way to “box out” their competition and control their market.  Anyone who needs a brain-dead simple way of raking in more local leads, local customers, or local business clients.  Don’t kick yourself. Get the goods.    Talor will deliver them in just a few minutes.    All aboard!   Reserve your spot here.    Carpe Diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Local Business PPC Mastery 2.0 Starts TODAY!

How to Land High-End Clients in 48 Hours Local Business PPC Mastery 2.0 Starts TODAY, 3PM Eastern Sign up Today    Mel,   Only a few hours left to join Talor Zamir’s Local Business PPC Mastery, one of the most popular programs we’ve ever included in Planet Perry.   Here’s what you’ll get… An affordable investment. Land just one single client using Talor’s Local Business PPC Mastery strategies, his training will pay for itself 10X in year one. (But you’ll land far more than one. Rich Jacobs landed 12 BIG clients in just a couple of weeks!) Step by step simplicity. Talor’s methods are “Find/Replace” simple.  Nothing else to buy…just hard-hitting, results-producing tools and templates. Check out everything you get here.  A PROVEN System. Read the glowing testimonials here.  If you’re a PPC consultant or a local business owner, you must check out Talor’s system.    Coaching starts TODAY, April 8th at 3pm Eastern.   Reserve your spot here.    Carpe Diem,   Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Anatomy of a Killer Offer (Local Business PPC Mastery Starts Tomorrow!)

How to Land High-End Clients  Generating Local Leads in Just 48 Hours  Wednesday, April 8 REGISTER HERE   Mel,   The other day I was talking to my friend and trusted advisor, Jack Born about Talor Zamir’s wildly popular Local Business PPC Mastery.    Jack is a razor sharp marketer, so he got right to the heart of why Talor’s coaching sells so well… A big promise: Talor’s program is so easy and so effective at landing high-paying clients that it’s nearly IMPOSSIBLE to not earn WAY more in client fees than you pay Talor for the coaching. You can easily earn 10 times your money back in less than 30 days. Undeniable proof. Not only has Talor used the program, but he also has hundreds of consultants (and local business owners) singing his praises. Check out the testimonials here.  Brain dead simplicity. Everything in Talor’s program is plug-and-play. If you can do a “Find/replace”, all of the thinking is done for you! Massive ROI, raving fans and paint-by-numbers simplicity.    That’s an offer to model your own offers on!   And if you’re a local business owner or a PPC consultant, it’s one you should jump on.    Training starts TOMORROW.   REGISTER HERE   Perry Marshall   P.S. Talor's tools are 80/20 all the way.  He shows you what clients to go after, which ones to avoid, and how to get maximum results for your clients with minimal effort. You can continue to go after demanding, hard-to-land and hard-to-please clients, or you can follow Talor's 80/20 path to 6-figure consulting with easy-to-land, easy-to-please, high-paying clients.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The 'Anyone Can Do It' Schtick

Mel, Any time someone says to you, "Absolutely anybody can do this" you need to hang on to your pocketbook. I do not believe that "anybody can do..." any specific thing. At least not to a level that the world is going to richly reward. Let's take some of the stuff I teach. Can anyone build a Google campaign, write ads that get clicks and make their CTR's get better and better with testing? Sure they can. Can anyone and everyone expertly build and manage $20,000 of clicks each month? No. At least I don't think so. The extraordinarily successful people in the Adwords game are the ones who somehow 'crawl inside' of the campaign and feel what all those numbers and columns mean... who are able to sense what those visitors are clicking on and why. They can look at somebody's ad campaign and in 10 seconds know whether it's put together right, or not. Those are the ones who manage $10,000 or $100,000 of clicks every month and make it profitable. There's the doing of the thing, and then there's the Art Factor. The Art Factor comes into play when your heart and soul get connected to it, when you are able to crawl inside the thing and live in it and breathe it. If you can do that, you can pick up the art factor. Then you can master it. One of my favorite scientists is Barbara McClintock. McClintock was a biologist who made startling discoveries that scientists are still ignoring today, 50 years later. McClintock discovered that DNA, the helix that contains the instructions for assembling your body, is intelligent. It has the ability to re-engineer itself on the fly - in fact it's literally pre-programmed to re-program itself. This discovery was so radical that they thought she was crazy at the time and her insights are mostly dismissed even now. But McClintock was perhaps the first to understand that living things are organized by information. The title of her biography "A Feeling for the Organism" refers to her ability to seemingly crawl down through her microscope and get inside the cell - not just observing what was visible, but what was implied. Forty years later she claimed the Nobel Prize for science. What world are YOU able to crawl inside of? Can you crawl inside your customers' minds that way? Can you imagine you're a web page, readers listening as you talk to them and you know how they're answering back? Can you become so absorbed with your customers that you become one with them? Whatever microscope is so fascinating to you that you can crawl down inside it and imagine yourself living down there - if it's an audience that has money to give - that's the way you're gonna make a million dollars. Will "absolutely anybody" be able to do what you do? Not on your life. You can't buy marketing for your business on a showroom floor the way you buy a car. USP's don't just roll off assembly lines every 45 seconds. There will be few who can rival you. And nobody will be able to sell somebody a road map to your pot of gold for $49.95 either. If I could encourage you in any way possible, it would be this: To be patient with yourself as you explore and unfold the unique giftings that you alone possess, and to wrap those gifts and talents into your products, the services you offer, and your marketing, so that NO ONE can knock you off. The world will richly reward you for fulfilling that vision. There are plenty of cubicle drones and paint-by-numbers people in the world... I hope you'll aspire to put out some of your own original pizzazz, put your own fingerprints on what you do. Do the thing that you alone can do. To your success. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459