3 Marauding Hordes that Will Destroy Your Empire

Building Your Business Credit With Trevor Rowley Free Presentation Tuesday November 17   Mel,   Many moons ago, my pal John Paul Mendocha was looking for a reputable professional to handle incorporations.    He met with a lady at one firm. Grilled her with question after hard-hitting question.    After a few minutes of half-assed answers and hemming and hawing, she came out with it…    She leaned over to John and whispered, “You know, we’re not that kind of firm. I think you’re looking for something else.”   What she meant was, “Here you just slip the money in the slot, turn the crank, and out comes a piece of paper…poof! You’re incorporated.”   Turns out there are a LOT of companies like that. Gumball machine incorporation, I call them.    And when it came time for me to get serious about my business…incorporating, building my business credit, reducing my taxes…John said, “You gotta do it right. I know just the guy. Meet me in Reno and I’ll introduce you.”   “Can’t we just do this over the phone?”   “Nope. This guy does it right. He likes to meet with people face to face whenever he can.”   “Okay, then.”   So, we meet Trevor Rowley of Corporate Service Center face to face. He’s got the starched collar. The Windsor knot tie. The well-pressed suit. Over 25 years in serious entrepreneurship. Helped launch over 70,000 businesses worldwide.    Yeah, this guy is not a gumball machine. He’s going to do things the right way.    And while doing things the right way sometimes costs more money, it’s worth it.    Especially when it comes to incorporation, building your business credit, and reducing your taxes.    These 3 “marauding hordes” will destroy your empire if you ignore them or if you go cheap.    And on Tuesday, November 17, Trevor’s going to share with you some of his business credit-building insights.    Strong business credit can be the difference between your business getting the cash it needs to stay afloat…or becoming yet another “cash flow statistic.”    Trevor will show you how he helps business owners build the business credit they need to get low-interest loans inside of ONE YEAR. To get the cash they need to implement their best ideas To give them the margins they need to stay ahead of the competition To separate their personal and business affairs To grow their business    How to Achieve an 80 Paydex in less than 12 months    Whether you’ve just started a business and want to make sure you build your business credit the right way from the beginning…or whether you’ve been in business for years and want to “fix” your business credit score fast…this free training webinar is for you.    Carpe diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Build Your Business Credit & Get Cash (Free Training)

Mel,   Your business is like the proverbial great white shark. If it’s not swimming forward, chowing down, growing and getting stronger, it will soon sink to the ocean floor. And become food for crabs and worms and whatever else lurks at the murky seabed.    But to keep your shark swimming you need access to cash.  Without enough cash, small hiccups in revenue can lead to vendors not getting paid Without enough cash, you can’t implement your best ideas because you can’t afford to execute them Without enough cash, at good terms, your competition can offer lower prices, or pocket higher profits than you can…both lethal to your shark  Without healthy cash flow, you’re a “dead shark swimming.”   So a lot of entrepreneurs make the mistake of using their personal credit to get loans for their business… Paying higher interest rates than you need to…forcing you to charge higher prices to cover the cost…and giving your competition on opening to gut your shark.  Putting your personal credit…and personal savings…at risk And worst of all…failing to build strong business credit.  Strong business credit can be the difference between your shark staying afloat or sinking to the bottom of the sea.    But achieving an 80 Paydex (needed to qualify for a business loan at a decent rate) takes years and years…unless you know how to shorten the process.    Trevor Rowley of Corporate Services Center has been showing business owners how to build an 80 Paydex inside of ONE YEAR. To get the cash they need to implement their best ideas To give them the margins they need to stay ahead of the competition To separate their personal and business affairs To grow their business  And on Tuesday, November 17, he’s going to show you how you can do the same.    How to Achieve an 80 Paydex in less than 12 months    Whether you’ve just started a business and want to make sure you build your business credit the right way from the beginning…or whether you’ve been in business for years and want to “fix” your business credit score fast…this free training webinar is for you.    Carpe diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Before You Dive Deeper into AdWords... (Free Webinar)

Mel,   AdWords is a great place to test. You can find out what sales messages, headlines, calls to action, and unique selling propositions work and do not work faster and cheaper than just about anywhere else.    But you’ve got to spend money to find out.    And the more money you spend, the faster you find out.    There’s the rub.    How do you know if you should pull the trigger and spend big money in AdWords…or just take what you learned and use it somewhere else?   How do you know if your deep dive into AdWords will yield a profitable haul of precious pearls…or leave you bleeding and concussed on the craggy rocks?    If that’s where you are…wondering if it’s time for you to stop dabbling in AdWords and dive in deeper…Thursday’s webinar will help you decided.   And if you do decide to jump, the strategies that Wordstream will show you will guide you clear of the deadly rocks and make sure you get the pearls you’re diving for.    Erin Sagin and Bryan Todd will show you… Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out Strategies that will allow you to drive your cost-per-customer down fast Strategies that will even make your SEO more effective! If you think it might be time to really dive into AdWords, be on this free webinar Thursday at 2PM Eastern.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

50 & Simmering With Rage

Mel,    This week I had conversations with three friends. -All entrepreneurs -All about 50 years old -All in the game. Not sitting on the sidelines. -All have had some degree of success. Respectable success. Not making millions of dollars but they’re all doing reasonably well. And they’re all, deep down, DEEPLY frustrated. Sometimes to the point of RAGE. In all 3 cases, the conversation inside their head is: "Dude, you are......"                   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The "Tall Poppy Syndrome" & You

Mel,   In the UK, New Zealand, and Australia, there's a phenomenon they call "Tall Poppy Syndrome."    The story from which the "syndrome" originates goes all the way back to Herodotus about 2400 years ago.  And it's not a pleasant story.   The gist is this. A ruler wants some advice about how to govern his city. So he sends his messenger to ask this wise guy what he should do. The wise guy walks through a field of wheat with the messenger. As he walks, the wise guy chops off the heads of the tallest wheat plants.   But he doesn't tell the messenger anything about how his boss should govern.  The messenger comes back and tells his boss, "He didn't tell me anything, he just ruined his wheat crop by chopping off the heads of the tallest plants."  The ruler nods his head and realizes that the wise guy was saying, "Kill all the best and brightest guys in your city, those are the ones that pose the biggest threat to your rule."   Today it's not just some ruthless rulers who have this "tall poppy syndrome." Anyone who takes risks and rises above the mediocre middle runs the risk of getting chopped down to size...maybe not literally, but verbally.    And  US and Australian citizen (and consultant-to-the-consultants), Ari Galper saw Tall Poppy Syndrome in action recently. And has some choice words about it in today's guest blog.   Read Ari's rant here.     Carpe diem,    Perry    ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What to Do if AdWords SHOULD Work for You (Free Webinar)

Free Wordstream Webinar November 5, 2PM Eastern Register Here   Mel,   Old Blue Eyes, Frank Sinatra, used to sing a song called “New York, New York.” And one of the lines was…   “If I can make it there, I’m gonna make it anywhere…”   For Sinatra, New York was the proving ground. The toughest audiences. The most discerning critics. New York was where you really had to have talent and perseverance and guts to make it. Talent alone would not get you to the top of the Big Apple.   You had to work you butt off too. And in doing so, you learned things that you just could not learn in any other market.    And once you proved yourself New York…Peoria was a piece of cake.     AdWords is the New York, New York for modern marketers.    If you can make it there, I believe you can make it just about anywhere else.    (True, AdWords isn’t right for EVERY business. But if you’ve taken my IsAWForMe.com quiz and got a decent score, then you owe it to yourself and your business to figure out how to “make it” there.)    Figuring out how to “make it” on AdWords is one of the best marketing educations you can ever give yourself. It takes more than just a good product. AdWords makes you polish every aspect of your sales process until it’s singing like Sinatra.    And if you can make it there, you can make it anywhere.    So on Thursday, November 5, Wordstream is going to show you the most common reasons that business owners complain, “I just can’t make it on AdWords” …and what to do about it.     Erin Sagin and Bryan Todd will show you...  Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out. Strategies that will allow you drive your cost-per-customer down fast.  Strategies that will even make your SEO more effective! If you’ve ever wondered why AdWords doesn’t work for you, by the end of this webinar you’ll know.    And you’ll finally know how to make it there…and make it anywhere.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"Why Doesn't AdWords Work for Me?" (Free Webinar)

Does AdWords Really Work? Free Wordstream Webinar November 5, 2PM Eastern     Mel,   If you’ve tried AdWords in the past … and been disappointed with your results…this is for you.    If you’ve never tried AdWords because “experts” have told you that AdWords has become impossibly competitive…this is for you.    If you’re ever thought, “AdWords SHOULD work for my business, but I can’t seem to get it to deliver the goods” … this is for you.    If you’ve ever thought, “AdWords COULD work for my business, but I just don’t have the time to manage it”…this is for you.    If you’ve ever thought “I do just fine with SEO and organic search…who needs AdWords?”…Wow, you MUST TUNE IN FOR THIS!   First, the hard truth.   Yes, AdWords has become a lot more competitive in the last 3-4 years.    The dumb money is loooong gone. I remember when you could throw up a landing page, write some half-way-decent ads, bid a few cents per-click and get good, credit-card-slinging traffic.    Those days are long gone.   AdWords Stupidity Tax drove that kind of money out of the pit years ago.    It IS harder to make AdWords work now.   But it’s by no means impossible.    In fact, if you know a handful of strategies…and implement them well…you can still get loads of buying traffic from AdWords.    And on Thursday November 5, in a quick-hit webinar, Erin Sagin and Bryan Todd will show you those handful of competition-busting strategies.  Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out. Strategies that will allow you drive your cost-per-customer down fast.  Strategies that will even make your SEO more effective! If you’ve ever wondered why AdWords doesn’t work for you, by the end of this webinar you’ll know.    And you’ll finally know how to make it work for you.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here