Perry Marshall & Scott Schang
Thursday, November 13, 12:00 PM ET
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Mel,
Have you actually seen AI solve a real business bottleneck?
Maybe you've used it to 80/20 some mundane tasks. Maybe you've used it to crank out some mediocre copy.
But have you seen it solve a real, honest-to-goodness business problem?
Scott Schang builds custom AI solutions for business owners. Not generic chatbots. Not template solutions. Custom tools that address specific problems in specific businesses.
One of his clients, Gil, runs a legal collections business. Gil was the bottleneck. Every subpoena, every legal document went through him personally. If there was more Gil to go around, Gil could make a LOT more money.
When McGee sent him over to Scott, Gil was hoping to save 10 hours per month.
Scott built a custom GPT that automated 90% of Gil's workflow.
Gil now saves 10 hours per week.
Are You the Bottleneck?
If you run a six- or seven-figure business, chances are VERY good that you're the bottleneck in your business. You handle the complex stuff because no one else can do it the way you do it.
You've tried to hire. You've tried to delegate. But certain tasks just can't be handed off without losing quality or creating more problems.
Meanwhile, you're hearing about AI everywhere. Maybe you've experimented with ChatGPT. Maybe you've tried some automation tools. But turning those experiments into something that actually solves your specific business problem? That's where most people get stuck.
Scott specializes in that gap.
He works with business owners to build AI tools that handle their actual workflows – the repetitive, time-consuming processes that eat up hours but can't easily be delegated.
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What Scott Will Show You
I'm interviewing Scott about the AI solutions he's built for business owners. You'll hear real examples of how custom AI is solving actual business problems:
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Gil's legal collections business: How a custom GPT automated subpoena creation, reducing 30-40 minutes of work per subpoena down to 7 minutes total for all subpoenas in a case. Gil went from handling everything personally to delegating 90% of the work to a paralegal.
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A tree service company: How AI generates fast, consistent quotes, eliminating bottlenecks in their sales process.
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Other case studies: Scott will share examples of how he's taken work off high-skilled employees in different industries.
Not theoretical applications or vaporware. Working solutions in real businesses.
Questions I'll Ask Scott
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How do you identify what can be automated? Not everything should be automated. What's Scott's process for figuring out where AI actually helps versus where it creates more problems?
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What makes a custom GPT different from just using ChatGPT? Everyone has access to ChatGPT. What makes a custom solution worth building?
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How long does it take to build these solutions? Are we talking weeks of work or something faster?
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What's the difference between automation that works and automation that breaks? Gil's solution works because it handles the entire workflow. What are the principles that make these tools reliable?
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Where does AI help and where doesn't it? Scott will be honest about what AI can and can't do right now.
Why You Need to Join Us
Most AI content is either too technical or too vague. It's either "here's how to write a prompt" or "AI will change everything."
This conversation is neither.
You're going to hear specific examples of business owners who had specific problems and how Scott built specific solutions that actually work.
If you're stuck doing work that should be delegable but isn't, or if you're curious about how AI might actually apply to your business (not businesses in general – your business), this conversation will be useful.
You won't get a step-by-step tutorial. But you'll see what's possible when AI is applied thoughtfully to real business problems.
And that might help you think differently about the problems you're facing.
And your 2026 might turn out to be dramatically different from your 2025!
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Seize the day,
Perry
