Mel,
Most digital agencies are in trouble right now. Some are closing their doors.
Jeff Coleman's Google Ads agency grew revenue 70% over the past year.
He hired two full-time team members. He's pursuing a potential Fortune 500 account that spends $600,000 per month on Google Ads. And he's building the lifestyle he wants now – not waiting another 10-20 years to "earn" it.
If you're wrestling with how to systematize what's in your head, how to hire people who actually care, or how to grow without working yourself into the ground, you'll want to hear his story.
THE PROBLEMS MOST SERVICE BUSINESS OWNERS FACE RIGHT NOW
You know you need to delegate, but your expertise feels impossible to hand off.
You want to hire, but you're worried no one will care about your clients the way you do.
You want to grow, but you don't want to sacrifice the life you're trying to build.
Jeff faced all of these challenges. For 17 years, he ran his Google Ads agency as the bottleneck – every campaign, every client relationship, every decision ran through him.
Here's what he's doing differently now:
- Using custom GPTs to capture expertise that was only in his head
- Building documentation that makes the invisible visible
- Hiring people whose values match his (including my former executive assistant of 15 years)
- Competing on "unreasonable hospitality" instead of just price or features
- Choosing clients who align with his purpose, not just his revenue goals
- Preparing for how AI will reshape his industry
None of this is "the answer" for your business. But seeing how one entrepreneur is thinking through these challenges might help you think through yours.
QUESTIONS I'LL ASK JEFF (THAT YOU'RE PROBABLY ASKING YOURSELF)
• How do you choose clients when revenue and purpose don't align? Jeff turned down bigger retainers to focus on founder-led, purpose-driven businesses. I'll ask him how he made that decision and what it's meant for his business.
• How do you systematize expertise that lives in your head? Jeff is using AI and custom GPTs to document what he does intuitively. I'll ask him what's working and what he's still figuring out.
• What does "unreasonable hospitality" actually look like in practice? Beyond the buzzword – what is Jeff actually doing that makes clients feel cared for? And does it matter for business results?
• How do you find people who care as much as you do? Jeff has hired team members, but he's still working through delegation. I'll ask him what he's learned about hiring and what he wishes he knew earlier.
• How do you prepare when you don't know what's coming? Jeff sees AI transforming how people search for information. I'll ask him how he's thinking about the future when no one really knows what it looks like.
• What made a Fortune 500 company interested in a boutique agency? Jeff is pursuing an account that spends $600,000/month on Google Ads. I'll ask him what opened that door.
WHY WATCH THIS INTERVIEW
You're not going to get a step-by-step system. You're not going to get "3 secrets to scale your agency."
What you will get is an honest conversation with someone who's working through the same challenges you are.
Jeff doesn't have it all figured out. He'll tell you that himself. But he's grown his business 70% while most agencies are contracting. He's hired good people. He's building a life he wants to live now, not someday.
Sometimes the most valuable thing isn't a formula. It's seeing how one entrepreneur thinks through the decisions in front of them. What they prioritize. What they're willing to say no to. How they're adapting to uncertainty.
If you're running a service business or agency, this conversation will give you something to think about.
Join us live on Wednesday, November 19 at 2:30 PM CT / 3:30 PM ET.
REGISTER HERE
Seize the day,
Perry
