Mail Online eyes U.S. for digital growth, targets $150 million in digital revenues

April 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Tablet innovations: social sharing, packet publishing and the 'demizine' Mail Online eyes U.S. for continued digital growth Paywalls: a global trend but not an industry savior For ad clicks, tablets outperform smartphones (Screen) size matters for connected device interface design Why innovators get better with age Why 20-somethings don't pay for content Tablet innovations: social sharing, packet publishing and the 'demizine' Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. FULL ARTICLE - eMedia Vitals advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. Mail Online eyes U.S. for continued digital growth Mail Online publisher Martin Clarke has set his sights on $150 million in digital revenues within the next five years. Will his plans for a launch of a U.S.-focused brand help him achieve that goal, or is he overestimating the health of America's digital news economy? FULL ARTICLE - The Guardian Paywalls: a global trend but not an industry savior Newspapers, once reluctant to try to charge readers for access to their Web sites, have begun doing so in droves. As the quest to find revenue streams outside of advertising becomes more urgent, media companies across the world are challenging many assumptions as to what kinds of content readers will pay for. FULL ARTICLE - The New York Times For ad clicks, tablets outperform smartphones Examining the performance of ads on smartphones vs. tablets, Adfonic found that tablet ads performed better across a range of metrics and industries in December 2012. Branding campaigns, in particular, garnered 250% higher clickthrough rates on tablets vs. smartphones. FULL ARTICLE - eMarketer (Screen) size matters for connected device interface design Green Throttle Games CEO Charles Huang walks through his company's rationale for targeting Android-powered TV's: engagement. The article made me think of how my nephews play "Mario Kart tag" in the schoolyard with their friends (they pretend to be characters and chase each other). One became familiar with the franchise via his Nintendo DS while another from his Wii. This one brand has successfully adapted to different screen sizes to stay mainstream. FULL ARTICLE - VentureBeat Why innovators get better with age While many companies are intentionally reducing the average age of their work forces in an effort to save money, less gray hair sharply reduces an organization's innovation potential, which over the long term can greatly outweigh short-term gains. FULL ARTICLE - The New York Times Why 20-somethings don't pay for content A generation that has grown up on free content available through the Internet has been trained not to pay for content. They do, however, use someone else's subscription to access premium content. Challenge or opportunity? FULL ARTICLE - paidContent advertisement Text ad position Consectetuer Adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo. Click here. advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Google: Keep sponsored content out of Google News

March 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Behind the business model of MailOnline Google: Keep sponsored content out of Google News It's costing you to serve videos 76% of U.S. iPhone app rev from in-app purchases 2 ways the new Flipboard could disrupt media 5 lessons search can teach display advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Behind the business model of MailOnline Trying to remember what an ad-supported media outlet looks like? Here is an inside look at the numbers that allow MailOnline to remain a free news source. And the company's digital offerings are projected to exceed print revenue in just 2 years. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google: Keep sponsored content out of Google News In the ongoing debate about sponsored content, Google has issued a statement warning news outlets that mixing sponsored with news content could result in exclusion from Google News. Here's more. FULL ARTICLE - Search Engine Land It's costing you to serve videos DIY is generally associated with cost savings—when you are painting rooms in your house. DIY video serving on your website, however, is reportedly bad business. Here's why leveraging 3PAS to serve video could be a better choice. FULL ARTICLE - MediaPost 76% of U.S. iPhone app rev from in-app purchases Have you included in-app upgrades within your publication's iPhone app? U.S. in-app purchase revenue for iPhone apps has climbed from 53% in January 2012 to 76% in February, according to a report by Distimo. The majority of these apps were freemium, with "other features, virtual goods, extra levels, services, upgrades, and more are available for sale once the app is on the iPhone." FULL ARTICLE - TechCrunch 2 ways the new Flipboard could disrupt media Flipboard is the latest tech company to make it possible for anyone to become a magazine publisher. With its upgrade in services, Flipboard is poised to become a disruptive force for media companies. Here's how: advertising and revenue sharing. FULL ARTICLE - paidContent 5 lessons search can teach display Search ads are fairly slow-and-steady in terms of effectiveness compared to declining display performance. But publishers can take a page from search's book in order to ramp up the effectiveness of display advertising. Here are 5 tactics. FULL ARTICLE - MediaPost Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Making the Display Network PAY

Mel, Most people have no idea how Google's Display Network works, or even exactly what it is. "Display" Google ads on all the other websites on the Internet. It's the advertiser side of "Google AdSense."  Because of its mystery, it holds the secret to a lot of power. Even more so if you're in a "consumer" market. Because most advertisers don't understand it, to them it's just a nebulous cloud where clicks appear seemingly out of nowhere.  If you're up to speed on the Display Network, you're 2 years ahead of everyone else.  Here are the most important things you could possibly know about Content:  1. You should separate Display campaigns from Search campaigns and manage them individually.  2. You MUST track conversions, because people who click don't necessarily respond.  3. There's a tab called "Networks" that shows you the clicks and conversions you get on a per-website basis. Sort this list and eliminate sites that don't convert. This will save you TONS of money.  Get the whole story in Chapter 10 of the Ultimate Guide to Google AdWords! Perry Marshall  **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

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You need the Wright Brothers' help, and I need yours.

Help me help you by answering 6 easy questions. Takes 60 seconds: http://www.perrymarshall.com/training/feedback-on-split-testing/ Mel, Year: 1903.  Place: Houseboat on the Potomac River, U.S.A. Just weeks before Wilbur and Orville Wright were to fly the world's first airplane at Kitty Hawk, North Carolina, Samuel Pierpont Langley, a well-funded engineer and inventor, was launching an airplane of his own - with the assistance of an entire staff. Langley thought if you put a big enough engine on the thing, it would fly. He focused all his effort on that one project: creating an engine powerful enough for the plane to go airborne. On October 7th, 1903, Langley tested his model for the very first time. The plane crashed immediately after leaving the launch pad. Two months later, just eight days before the Wright Brothers' successful flight, Langley made a second attempt. This time the tail and rear wing collapsed completely. Wilbur and Orville Wright had a completely different approach: build a glider that would glide from a hilltop with no engine at all. They focused their energy on balance and steering. Power was almost an afterthought. Only after the glider worked by itself would they try to put an engine on it. After three years of tedious experimentation the glider was working well, so they commissioned bicycle shop machinist Charlie Taylor to build them an engine. It was the smallest engine he could design - a twelve-horsepower unit that weighed 180 pounds. And on December 17, 1903 at Kitty Hawk, North Carolina, Wilbur and Orville Wright made history. Samuel Pierpont Langley died in 1906, a broken and disappointed man. Langley focused on "Traffic" -- the engine. The Wright Brothers focused on "Conversion" -- the plane, its wings, its aerodynamics. People who focus on conversion fly. People who focus only on traffic, die. Traffic is the motor. Your website is the glider. A motor without a good set of wings does you no good. When you put an engine on a glider, you have a plane. When you feed traffic to a website that can "fly," you have a business. I've had X-Ray vision into hundreds of businesses over the years and I can tell you that the ones that consistently beat their competition are focused on improving conversions. My team has been working on a new type of training system to help you increase your conversions faster than ever before. Help me help you: I've put together a quick 1-minute survey about landing pages and website conversion. Can you reply to a few questions? This will help us dial in on exactly what you want and need. http://www.perrymarshall.com/training/feedback-on-split-testing/ Thank you much. I care about your answers. Perry Marshall ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
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How an iPad edition can blend print and web experiences

March 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Telegraph's sub model evolution, the key to success with metered models How an iPad edition can blend print and web experiences Hashtags considered #harmful How to develop a multilingual content marketing strategy The Big Roundtable: Startup seeks a home for every feature story CSS architectures: New best practices advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The Telegraph's sub model evolution, the key to success with metered models The Telegraph has entered the next phase of its subscription model: metered access. The move perhaps demonstrates that a subscription strategy does not mean either doing it or not. Rather, a successful model could hinge on easing audiences into the process. Here's the argument. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How an iPad edition can blend print and web experiences The newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues. FULL ARTICLE - eMedia Vitals Hashtags considered #harmful It looks like the bloom is off hashtags' rose. The use of hashtags to call attention to certain keywords reportedly does not accomplish this goal. Further, they are ugly. Here is an argument for omitting these shifty little characters from the Twittersphere. FULL ARTICLE - Niemen Journalism Lab How to develop a multilingual content marketing strategy Branching out into foreign markets can be daunting when a language barrier is in the mix. But some markets are worth the extra effort. Here are 4 tactics for a successful multilingual content marketing campaign. FULL ARTICLE - ClickZ The Big Roundtable: Startup seeks a home for every feature story Publishers and editors, don't be so hasty in rejecting your writers' brilliant story ideas. A Columbia journalism professor and company is seeking to save those rejected feature stories from obscurity with a new startup, The Big Roundtable. The startup vets these discarded stories with "a back-channel of around 50 'readers' who have been testing out its model in beta form." And in the end, if readers find a story compelling, it will be put up for sale online and writers will be paid $1 for each copy sold. FULL ARTICLE - Capital CSS architectures: New best practices Developers know that the evolution of front-end coding is a steady march as new ideas become accepted and internalized. Here are 13 of the latest strategies for CSS architectures. FULL ARTICLE - SitePoint Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.