Build your AI co-creator with Scott Schang TODAY

Hi Mel, Today, Scott Schang will be revealing how to transform AI from a mere tool into your strategic co-creator. If you're still on the fence about attending, consider this: The AI landscape is splitting into two distinct paths: Those using generic, public AI in the same ways as everyone else Those building custom AI experiences that think like they do and create unfair advantages What Scott is teaching sits firmly in the second category. During tomorrow's webinar, Scott will walk you through: The "San Andreas Fault of AI" – a growing chasm that's separating businesses that will thrive from those that will disappear How to put your moat on "golden tank treads" that move as AI evolves The framework for transforming from "one size fits all" to "exquisitely personalized" Roll up your sleeves, because this will be practical, actionable, and transformative. Register Instantly with One Click   Seize the day, Perry   FAQ Q: When is the webinar? A: Thursday, May 15th @ 11AM US Eastern (10AM Central / 8AM Pacific / 4pm London BST / 16 May @ 1AM Sydney AEDT)   Q: How long will it run? A: About an hour, depending on attendance and engagement.   Q: Will there be a recording? A: Yes, but only live attendees will be able to participate in Q&A!   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

"It felt like being in the hot seat with all my best friends cheering me on”

Hi Mel, When Shirley Cohen first experienced Scott Schang's "Moat Mapper" at our Equity 2.0 event, she described it as: "Like being in the hot seat with all my best friends – on the same team – everyone cheering me on. It was exhilarating!" That's the power of having an AI that truly understands your business, your thinking patterns, and your market. This Thursday, Scott will be revealing how he creates these personalized AI experiences that are fundamentally changing how entrepreneurs build their businesses. You'll discover: How to identify your "blind spots" that are holding your business back The framework for building AI-powered moats that get stronger over time How to align AI with your natural thinking patterns (what Scott calls the "Genius Flip") As Mark Riffey discovered, the insights from Scott's approach can be business-transforming: "I shared one insight from the Moat Mapper in our engineering Slack channel... our 33-year-old super nerd programmer got emotional. Six different reaction icons. Wow. That was a really neat byproduct of this process." In a world where everyone has access to the same AI tools, your unique perspective becomes the difference that makes the difference. Register Instantly with One Click   Seize the day, Perry   FAQ Q: When is the webinar? A: Thursday, May 15th @ 11AM US Eastern (10AM Central / 8AM Pacific / 4pm London BST / 16 May @ 1AM Sydney AEDT)   Q: How long will it run? A: About an hour, depending on attendance and engagement.   Q: Will there be a recording? A: Yes, but only live attendees will be able to participate in Q&A!   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

100 Words Could Launch Your Next Revenue Stream

Mel,   Most entrepreneurs are sitting on a major business asset — and they don't even realize it.   It's the knowledge, experience, and passion you already have. The hard-won lessons and insights you could put to work tomorrow.   The problem?   Most people never package it in a way that becomes an actual equity-building asset.   This Thursday at 3PM Eastern, marketing savant Jon Benson will show you exactly how to do that — turning just 100–300 words of your passion into a revenue-producing book in less than a day.   If you don't know Jon, he's a serious force in the world of marketing and business-building: He invented the Video Sales Letter (VSL) — the format that has generated billions of dollars in sales online.   Now he's applying that same strategic firepower to books — compressing months of work into a system that produces real business assets, not just vanity projects.   He'll even demonstrate it live by building part of someone's book on the spot.   This isn't about publishing for ego points.   It's about creating assets that quietly generate revenue 24/7.   Reserve your spot here Seize the day, Perry Marshall   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Don't give your expertise away (but I'm giving this away to you)

Mel, Are you reinventing the wheel with every client? That's a recipe for burnout and leaving money on the table. My colleague Michael Zipursky from Consulting Success® just released a game-changing resource: The Productization Playbook. For 17 years, Michael has helped thousands of consultants transform their services into scalable, profitable products. Download your FREE copy here Find out how to: Package your expertise into products that sell themselves Stop trading hours for dollars Scale your business without working more hours Deliver consistent results for clients If you're tired of customizing everything from scratch and want to work smarter, this is for you. (Unless you're brand new – then focus on getting clients first.) Get the Productization Playbook now Seize the day, Perry Marshall   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The growing chasm swallowing businesses whole (starts in less than an hour)

Equity 2.0 Seminar starts in Less than an Hour! Register for Live Stream here   Mel, Have you noticed the eerie silence lately? The deafening quiet where your audience used to respond... The dwindling traffic where visitors once flocked... The shrinking conversion rates where sales once flourished... You're not imagining it. And you're not alone. A massive fault line has opened in the business landscape, and it's widening every day. What worked reliably for decades is crumbling into the abyss. I've spent the last several months mapping this destruction – and the pattern is unmistakable. There are four distinct quadrants determining which businesses survive and which vanish: TRUST vs. MAGNETISM vs. PERSONAL/PHYSICAL vs. SYSTEMS The businesses being devoured are those whose moats in these quadrants have weakened – or worse, never existed. Your lead magnets? Your PDFs? Your expertise packaged as information? ChatGPT delivers their equivalent in 15 seconds. Your meticulously crafted content marketing? Your thought leadership pieces? AI is generating more persuasive versions by the millions. This isn't just change – it's an extinction-level event for 60% of online businesses. Yet some entrepreneurs are not just surviving but THRIVING amid this chaos. They've recognized that as this chasm grows, the game isn't about competing with AI – it's about positioning yourself where AI amplifies rather than replaces your value. Today at 9:00 AM sharp in Chicago, I'm revealing the complete framework. You'll see exactly which parts of your business are dead branches to prune immediately, which are on life support, and which will thrive in the coming revolution. By 11:00 AM TODAY – just two hours later – you'll have a custom transformation matrix mapped precisely to your business. This isn't theory. It's survival. REGISTER FOR THE LIVE STREAM NOW The question isn't whether this transformation is happening – it's whether you'll be among those harvesting unprecedented opportunities from the inevitable reconstruction. Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The ONE advantage that trumps all others?

Mel, Here's what most people don't realize about the Star Principle: It isn't just about finding high-growth markets. It's about positioning yourself to capture disproportionate value within those markets. Mr. Star Principle, Richard Koch, himself has used this to achieve extraordinary returns in his own investments. During the chaos of Covid and post Covid, Richard grew his already-considerable wealth into the billion-dollar stratosphere.  That's why I'm thrilled to announce that Richard Koch will be presenting live from Portugal at my Equity 2.0 seminar (April 22-24 in Chicago). Richard rarely appears at events, especially those he doesn't personally organize.  This alone is worth 10X the price of admission. Richard will be joining us live from Portugal to share his expertise on the Star Principle – the powerful framework that identifies businesses with exceptional growth potential.  He'll show you how to recognize true Stars in your market, position your company for maximum value, and make strategic decisions that can lead to extraordinary returns. Richard's insights have helped countless business owners understand their true market position – whether they're the leader, a challenger, or a question mark – and develop the optimal strategy based on that reality.  This knowledge is invaluable whether you're building for long-term ownership or positioning for a future acquisition. This is not a theoretical business strategy – it's a proven system for creating wealth through strategic positioning that has created billions in value. I'm so confident in the life-changing value you'll receive that if you don't feel you've gotten your money's worth by 11AM on the first morning – just from the first two hours – let my team know and I'll refund every penny.   I've even added the option to register for JUST the Day 1 morning presentation at a reduced price.  [REGISTER HERE] Seize the day, Perry Marshall   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459