The Power of the Tactical Triangle

Mel,   Jack Born invented a brilliant device called  the Tactical Triangle. It shows the relationship  between the three fundamental ingredients of  marketing:  -Traffic  -Conversion  -Economics  You can see a visual, and an article about it,  here:  http://www.perrymarshall.com/tactical-triangle/  Every possible move that might take your business  forward is going to be concentrated in one of  those three areas. If you're unsure of what  to do next, look at the triangle and pick the most  neglected corner.  I have the good fortune of being a specialist in  "traffic" which is a forever popular topic.  EVERYBODY wants more traffic and everybody knows,  to sell anything you have to have traffic.  But truly, traffic is only the tip of the iceberg.  If you only know how to buy traffic, you only know  how to spend money.  I am constantly trying to teach my students about  conversion, even if they first showed up being  only interested in traffic.  Furthermore, people spend a lot more time thinking  about conversion than they think about  "Economics." To me, that "E" on the triangle isn't  merely about money or transactions. It's about  VALUE. It's about alchemy.  Getting good at TRAFFIC will pay your bills.  Getting good at CONVERSIONS will put you in a  comfortable lifestyle.  Getting good at ALCHEMY will make you wealthy.    My next 4-Man Intensive is November 15-16   The Tactical Triangle (along with Star Principle and The 80/20 Skew Curve) inform every intensive "hot seat" we do.   Whatever your business needs to get to the next level,  we'll find it with these tools.    Interested? Contact Josh at Josh@PerryMarshall.com.   Carpe Diem, Perry Marshall     PS: These are such powerful tools that if you attend a 4-man Intensive and are not completely satisfied with the coaching you receive, just let us know by the end of the first day and you go home with a full refund.         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here