Perry Marshall Minute: “My wife thinks it’s so funny…”

"...I act like I'm getting some sort of secret FBI information in the mail!"

Mel, "When I get the New Renaissance newsletter in the mail, I always get so excited. My wife thinks it's so funny, because I act like I'm getting some sort of secret FBI information in the mail!" -Nick Laiuppa, digital marketing expert and long-time Planet Perry citizen I hear something like Nick's comment quite often. The other thing I hear is people take the newsletter off to a quiet spot with a highlighter or notebook and really dig in. Jo Schaer, another digital marketing expert, has a whole "ritual" about reading the newsletter. Now, I'm not telling you this to brag about how awesome my newsletter is (at least that's not the ONLY reason)... The main reason I'm telling you this is to point out the level of ATTENTION you can get…from your best prospects or customers…with a good printed newsletter. Think about the level of attention you get on a Facebook ad…an Instagram post…a TikTok ad. All those methods of advertising can be effective but the level of attention you get there is MICROSCOPIC. The speed at which people thumb through those apps? You're lucky if you get ONE SECOND of attention. But a good newsletter? Well, Jo, for example, takes her copy off to a quiet, relaxing place, shutting out all distractions, sips a cup of tea, and digs into the newsletter studiously and ravenously. Even if she's reading it REALLY fast (and she's not) that's probably at least 10 whole minutes of undivided attention I get from one of my BEST customers every single month. It may not sound like a lot, but it is a TON… Compare it to the hummingbird-wing-flap level of attention you get on social media. A fraction of a second vs. 10 minutes? That's 600 times the level of attention! 1000 times more if they read it slowly. Heck, even this email you're reading right now is called the Perry Marshall MINUTE for a very good reason: To expect more than a minute of attention on any internet marketing medium is the height of hubris and/or folly. How can you use direct mail to grab more precious attention from your best prospects and customers? This is $1,000 per-hour thinkin'. Do some of it this week. And, if you're not already subscribed to my New Renaissance letter, go here to get it. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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