Perry Marshall Minute: Dave’s 30-Second Market Research Method

Mel, My friend and long-time Planet Perry guy, Dave Jabas, once told my Roundtable group a quick, effective, and simple way to determine how much you can sell a new product for. You go to someone that you know would be a good customer for your product. You show them the product or service. Then you ask, "What would you pay for something like this?" If they answer "$2,000," you say, "If you'll write me a check right now, you can have it for $1000."If they write you a check for $1000, you know you can sell it for AT LEAST $1000 to your other good customers, probably more. Maybe a LOT more. If they do not write you a check for $1000? You know two things. 1. That customer just told you a white lie. 2. You definitely should NOT try to sell it for $2000. OK, it's not scientific market research with multivariate testing and focus groups. But in some ways it is MUCH better than all that. Because it's faster, less expensive, and more human. Use it wisely. And maybe pay Dave a royalty when your product launch succeeds :) In my book Detox Declutter & Dominate, on page 16-19 (Step 2 of the 7 Steps to Entrepreneurial Freedom), I dig into the "calculus" of making more money from your customers…without having to find MORE customers. And no, this "calculus" is not complex. It's almost as simple as Dave's method. And you get access to a calculator that will do it for you anyway. If you're not already a member of New Renaissance, sign up here and get your copy of Detox, Declutter & Dominate delivered to your door. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from the Perry Marshall Minute series.

If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459