Mel,
The Definitive Guide to TikTok Advertising flew off the "shelves" in pre-order. Maybe the most books I've sold pre-release. We are elated.
But it's not that surprising. TikTok is the most popular site in the universe.
Billions of eyeballs on it every day.
Now, there are some serious negatives to TikTok. The attention span is miniscule, almost immeasurably short! It's highly addictive. There are lots of BAD ads on TikTok.
No, TikTok is not perfect.
But you, as an advertiser, might be able to turn all those negatives to your advantage if you follow our advice.
TikTok should not be your only advertising channel. NO channel should be your only advertising channel.
But with a billion eyeballs glued to TikTok everyday, there's a good chance it should be a PART of your marketing strategy.
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