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Mel,
Marketing as we know it will be dead in 18 months.
We're only a few months away from $99 apps that you can say, "Build me a marketing plan for a chiropractor" and it will build the website, the follow up emails, the graphics and guarantees, the webpages and it won't need any garden variety freelance marketer to do all that stuff.
It'll be efficient and good.
We're not there just yet but we are almost there. The shock paddles might continue to work for a few more minutes and the adrenaline drugs might keep the patient alive for a few extra months but basically the nails are in the coffin.
AI is going to pay the bill of the pandemic, but it is not going to reward people evenly or proportionately to their efforts.
It's going to reward them proportional to their productivity.
And this is going to create a huge economic boom that all people will NOT participate in.
And so when we did the AI seminar, everybody showed up with a boatload of questions and concerns about what this technology is.
And the answers easily flowed right out of the speakers.
And it was because we built a culture that is suited for solving these problems.
So let's ask ourselves, what do we really want? What's the goal here?
The business works for you.
You don't work for the business.
The technology works for you.
You don't work for the technology.
The platform works for you.
You don't work for the platform.
But most people are comfortable being slaves.
When you listen to the people at the AI seminar, none of them are slaves. They maintain their humanity and they know who they are.
There's a huge amount of confusion about AI because most people, most Ivy League people, most pundits, most professors most technologists, most people in Silicon Valley believe humans are machines.
And since AI is a machine, there's really no difference between the humans and the AI.
Absolutely, positively wrong.
Get the recordings of the seminar and do not end up as a human machine. The cart closes Friday @ 6pm ET!
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