Equity 2.0 Seminar
The Perry Marshall Event of the Year
April 22-24 Chicagoland
Click here to register
Mel,
When Jeff first came to my Rosetta Stone seminar, he had what most would consider a straightforward business: Tattoo removal services.
Local customers. Physical location. Standard service business multiple.
Most advisors would have valued it at 2-3X earnings – typical for a service business.
But we saw something different.
During a hot seat session at the seminar, something fascinating emerged.
The real asset wasn't just the tattoo zapping – it was the precision knowledge required for successful removal.
Every successful procedure added to their knowledge base: exact skin pigmentation, specifics of the tattoo ink, countless other variables.
By capturing this expertise and progressively migrating it into a software platform, Jeff transformed his business into something private equity firms were eagerly pursuing.
The intellectual property now resided on his servers, not in competitors' heads.
Every new client enhanced their dataset, making the moat around his castle deeper and wider.
Here's why I'm telling you this story now…
We're entering a unique 18-month window where transformations like Jeff's can happen faster than ever before.
Three forces are converging:
1. Record amounts of investment capital sitting idle (Warren Buffett alone is holding $268B in cash)
2. AI is compressing wealth-creation timelines (what used to take 5 years can now happen in 18-24 months)
3. A proven playbook for engineering 7-8-9 figure exits (which I'll share at our upcoming Equity 2.0 event)
Every quarter, another Planet Perry client lets me know they've had an 8-figure exit.
And they're not selling their souls to do it. They're not becoming another statistic in the private equity horror stories.
If you've built something valuable, the next 18-24 months could be your moment.
But you need to know how to position your business so money chases you – instead of you chasing money.
If you don't believe the strategies you learned and the people you met at the seminar can save or make you an extra million dollars?
I'll give back every penny of your investment, plus $1000 for your travel hassle.
Email edith@PerryMarshall.com to apply today.
Seize the day,
Perry
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