Mel,
Ask ChatGPT to write a marketing plan for your business, and in 30 seconds, you'll get something surprisingly decent.
Ask it for a sales script, customer service protocols, or even your exit strategy... and it will deliver a competent framework faster than any human consultant could.
This creates an uncomfortable truth many business owners aren't ready to face:
The information you've been paying for all these years just became free.
All those courses, books, and "secrets" that used to cost thousands? They're now available to anyone with an internet connection.
But here's what keeps me up at night (and should concern you too):
If knowledge is becoming worthless, what happens to your business when your competitors realize it before you do?
This is why the coming wealth transfer will be so dramatic.
While most business owners continue investing in more information and knowledge, the winners are making a critical pivot.
They're investing in wisdom.
What's the difference?
• Knowledge tells you WHAT to do • Wisdom shows you WHEN, HOW and WHY
• Knowledge can be automated • Wisdom requires human experience and context
• Knowledge exists independent of you • Wisdom integrates with your unique situation and psychology
This shift is why at Equity 2.0 Seminar (Chicago, April 22-24) we're delivering something AI cannot.
Here's how it works:
- In the first two hours, I'll reveal the "Green Light/Yellow Light/Red Light" framework that distills my insights into the AI revolution into actionable intelligence
- We'll apply that framework to YOUR business
- You'll have a custom blueprint that applies 21st century wisdom (not just knowledge) to YOUR specific business
I'm so confident in this wisdom-first approach that I'm offering an unprecedented guarantee:
If by 11:00 AM on Day 1, you haven't already received more value than your registration fee, I'll refund your ENTIRE investment plus $1,000 for your travel expenses.
Either you get wisdom worth multiples of your investment, or you get paid $1,000 for trying.
[REGISTER FOR EQUITY 2.0 NOW]
The future belongs to those who understand that in a world of infinite knowledge, wisdom becomes the ultimate competitive advantage.
Seize the day,
Perry Marshall
P.S. Billionaire investor Richard Koch will be presenting virtually at the Equity 2.0 Seminar!
REGISTER NOW
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