Mel,
Here is an example of why I believe books, courses, and information marketing in general are all "dead men walking."
Self-help of all kinds is teetering on irrelevance….
Shan had read 200 self-help books.
Taken 50+ courses on spirituality, psychology, neuroscience. Spent 2-5 hours daily talking with ChatGPT for months.
He thought he knew himself inside and out.
Then he went through Scott Schang's Genius Flip process.
"I have never ever felt and known so much about myself as today... I won't say it's deep. I would say: IT IS TRUTH. Truth that I could never say or see."
This isn't someone casually interested in personal development. This is someone who'd exhausted every approach to self-understanding available.
"When you gave me access to it—I thought I already knew myself in-and-out but it opened the doors and ways to understand myself that I will NEVER be able to undo."
After this, the random thoughts/emotions coming from nowhere are SACRED and mysterious. They are so true that for the first time, I don't want to explain or write about them—I JUST WANT TO FEEL THEM. Because after such a long time, I've felt alive."
Sacred. Mysterious. Alive.
This is what happens when you stop analyzing yourself and start experiencing yourself.
When you move from self-help to self-truth.
The Genius Flip isn't another personality test or framework to study. It's a process that reveals truths you couldn't access through reading, courses, or even months of AI conversations.
"Truth that I could never say or see."
He didn't find it in a book, nor a course.
But in himself.
We are Moat Mapping and Genius Flipping again in Orlando, October 8-10. Stop searching. Start discovering.
Find out more here if you're interested in attending.
What questions aren't you asking?
Seize the day,
Perry
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