Mel,
Here's a stat that should get your attention:
87% of viewers have purchased from a brand after seeing them on YouTube.
That's not "brand awareness" or "engagement." That's actual buying behavior.
And with most small businesses spending just $500-$5,000 per month on YouTube ads (with CPM rates of $4-$10), it's incredibly accessible compared to other channels.
That's exactly why Tom Breeze and I wrote the Definitive Guide to YouTube Advertising.
The book launches November 10, but you can still pre-order on Amazon and get the PDF before anyone else.
Remember: AFTER you pre-order on Amazon, then click here with your order number to secure your early PDF access.
Seize the day,
Perry
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