Mel,
One of the most transformative things you can do is to go deep with a small number of advisors/teachers/mentors.
But most people go shallow with many.
They "follow" "experts" on X, TikTok, Instagram, or Facebook.
They watch 30-second videos from 47 influencers and think they have a finger on the pulse of what's important.
Wrong.
That's why I advise all my top-level students to switch off social media and unsubscribe from all email newsletters.
Choose one or two or three advisors and go as deep as you possibly can with them.
Read ALL their books. Buy ALL their programs. Implement their advice EVERY day.
For me, that advisor is Richard Koch.
I have gone deep with Richard.
80/20? Richard.
Star Principle? Richard.
Simplify? Richard.
People have paid $20,000 and $7,500 to attend seminars I've hosted with Richard in the past. His insights have transformed hundreds of businesses, including many that went on to achieve 7, 8, and 9-figure exits.
I routinely hear from students that a single segment from our 2013 Star Principle Seminar recordings saved or made them hundreds of thousands of dollars.
And Richard will be joining us via live video at the Equity 2.0 Seminar.
If you're familiar with my work, you know this is MASSIVE.
Richard does NOT do this often.
He's reclusive, selective, and extraordinarily valuable when he chooses to share his wisdom.
This is the same Richard Koch who:
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Turned a $1.5M investment in Betfair into $100M+
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Has built a personal fortune north of $1B through selective investing in Star businesses
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Authored "The Star Principle," the playbook that savvy entrepreneurs used to build 8- and 9-figure exits
But Richard is just one piece of what makes Equity 2.0 transformative.
You'll also discover:
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The GREEN, YELLOW and RED LIGHTS of the transition from OLD INTERNET → NEW AI
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A custom-tailored transformation map for your specific business created in real-time
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How to engineer your equity so money chases you instead of you chasing money
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The framework for building a founder-independent business that commands premium prices
The seminar takes place April 22-24 in Chicago.
And here's my ironclad guarantee: If by 11am on the first morning you haven't already received FAR more value than what you paid, I'll refund your money plus $1,000 for your travel expenses.
That's how confident I am in what we've built.
[REGISTER FOR EQUITY 2.0 NOW]
The window to position your business for maximum value before the coming economic disruption is closing.
This rare confluence of Richard Koch's wisdom, our proven equity-building framework, and the AI revolution creates a once-in-a-decade opportunity.
Don't look back in 18 months wishing you'd acted when you had the chance.
Seize the day,
Perry Marshall
P.S. Richard participated in our 2013 Star Principle Seminar with a small group of entrepreneurs. One participant, Ed Harycki, followed Richard's advice and made a single change to his business model that ultimately led to a $183 million acquisition by PayPal. What could similar insights do for your business?
