What the Covid Revenue Chasm Taught Him About Business Growth

Date: Thursday, August 14 Time: 1pm Eastern REGISTER HERE Mel, Brady Roberts was watching his revenue evaporate. His trade show software company had been growing steadily... until COVID hit and the entire trade show industry disappeared literally overnight. While his competitors were shrinking, Brady was positioning for growth. Not reckless growth – strategic growth that would maximize his company's value when the market recovered. Many entrepreneurs think economic troughs mean you strip down all growth initiatives. They hunker down, cut everything, and hope to weather the storm. But the companies that emerge stronger use the crisis as an opportunity to: Gain market share while competitors retreat Improve their systems and processes Position themselves as the obvious choice when buying resumes Build relationships with clients who will remember who was there during tough times Brady will share how he did this on Thursday, August 14 at 1pm Eastern. ✓ The growth strategies that work even when your industry is in freefall – How Brady continued building value while others were just trying to survive ✓ Why maximizing company value matters NOW – Even if you're not planning to sell, these strategies make your business more profitable and less dependent on you ✓ The client negotiation framework that keeps revenue flowing – How to maintain relationships and revenue when clients aren't in a buying mood ✓ Crisis-proofing strategies you can implement immediately – Don't wait for the next disruption to wish you'd prepared The next industry disruption, economic downturn, or "black swan" event is coming.  You can either be a victim of it, or use it as fuel for an 8-figure exit. Register Here Most business owners learn these lessons too late.  Brady learned them just in time. Seize the day, Perry P.S. Brady's story perfectly illustrates why Advanced Mastery Network members consistently outperform during crises. They have the strategies, support system, and advisors needed to turn disruption into opportunity. Our next cohort starts September 2 – we'll discuss this during the webinar.     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The Difference Between Having Advisors... and Going It Alone

Date: Thursday, August 14 Time: 1pm Eastern REGISTER HERE Mel, When Brady's entire industry vanished overnight, he had a choice: Panic and make desperate decisions alone... Or lean on trusted advisors who'd navigated crises before. Brady chose wisely. While competitors scrambled, made costly mistakes, or simply gave up, Brady had a "board of advisors" helping him see opportunities others missed. Happy ending? An 8-figure exit when his industry recovered. This isn't just Brady's story. It's the same pattern we see with Advanced Mastery Network member Mark Riffey, who sold his company for $32 million after implementing strategies from this advisory group. Most entrepreneurs try to weather storms alone. They make decisions based on fear, incomplete information, and the echo chamber of their own thoughts. But the entrepreneurs who thrive during disruption have trusted advisors who've been through multiple economic cycles, industry shutdowns, and market shifts. On Thursday, August 14 at 1pm Eastern, Brady Roberts and Josh Long will discuss: How sound advisors saved Brady from destruction and positioned him for success Why growth matters so much for maximizing company value (even if you're not selling now) What to do when your industry isn't completely shut down but revenue is dropping fast  How to negotiate with large clients when they're not rushing to buy Don't wait for the next crisis to find out you're navigating it alone. Register Here The next disruption is coming. The only question is: Will you face it with a proven advisory team, or will you try to figure it out as you go? Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

How He Turned an Industry Shutdown into an 8-figure Exit

Date: Thursday, August 14 Time: 1pm Eastern REGISTER HERE Mel, His entire industry disappeared overnight. Brady Roberts built a software company that helped salespeople working trade shows. Then COVID hit. Trade shows didn't just slow down. They completely vanished. While many businesses in his industry stumbled or went under, Brady not only survived – he positioned his company for an 8-figure exit. How did he do it? And more importantly, can YOU crisis-proof your business before the next disruption hits? Brady and Josh Long will sit down and tell you about… ✓ How having sound advisors through hard times saved him from destruction and set him up for massive success on the other side ✓ Why growth matters so much if you want to maximize the value of your company … even if you don't want to sell it now ✓ What to do even if your industry isn't closed completely, but revenue is dropping fast ✓ How to negotiate with large clients when they're not rushing to buy from you Don't wait for a crisis, get ready now.  Register Here   Seize the day,  Perry   PS: Our next cohort of Advanced Mastery Network, my highest level peer-advisory group, kicks off Monday, September 15. If you have a 7-figure business and want to work less, bullet-proof your business, or make a grand exit, join us on the presentation and ask us your questions.       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

"$1M ARR working one day a week?"

Mel, Jonathan walked into the AI Lab thinking he understood his business model. Then the custom GPT Scott Schang showed him asked him a question that made his head tilt like a terrier spotting a squirrel: "What would $1 million in annual recurring revenue look like if I only touched the business one day a week?" His reaction: "I wouldn't have thought to ask that. Moat Mapper/Genius Flip told me what question to ask—questions I wouldn't have come up with on my own." This is what happens when AI understands your cognitive blueprint, your business moat, and your market research. It doesn't just answer your questions—it asks better questions than you knew to ask. The result? Jonathan built an entire system right there in the room: "I built something—right here in the room—using your prompt. It's a system. For our content writing company... And now we can build an intake system that helps people generate irreplicable content—because it's drawn from inside them." Two days later: "So yeah… apparently I'm going to build a $1 million ARR business that I only touch one day a week. Let's go." Scott and I are doing this again in Orlando, October 8-10. Find out more and register here.   What questions aren't you asking?   Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Paralzyed by options? Here’s how to get unstuck

Mel, Paul signed up for our Denver Perry Marshall Live expecting copywriting tips and ChatGPT prompts. What he got changed the trajectory of his business. "I thought I was going to get mostly information about how to do copywriting and editing and things like that and it just went in a totally different direction. A very, very good direction." See, Paul came in with five different business directions he was considering: Continuing his agency and moving into consulting Teaching critical thinking and decision-making University-level teaching Working with major donors And more... He was stuck. Paralyzed by options. Then he worked with his custom GPT built using Scott Schang's Genius Flip and Strategic Moat Mapper.  "What I come to appreciate is the prompts for thinking. You know how to think about something new." The AI didn't just give him generic business advice. It analyzed his specific situation with the wisdom of someone who knew his cognitive blueprint, his strengths, his market position, and his energy patterns. "Two of those options, the GPT was excited about. Two of those, it was like, well, if you wanna go, you can go from this direction and it will be okay, and if you don't wanna go, here's some things you might want to think about... So it was very even... if you go, only go this way, and if you decide not to go, here's an exit plan." Not just cheerleading or generic motivation.  Strategic intelligence that understood nuance, trade-offs, and Paul's actual situation. The breakthrough question it posed: "Fundamentally, it was where do you want to spend your energy?" Result? Paul discovered what he calls his "hidden superpower" and got clear direction on which paths to pursue and which to gracefully exit. This is what happens when AI thinks strategically about your unique situation instead of just spitting out generic tactics. Paul's background? His team has raised $3 billion for clients. This isn't someone looking for basic business advice. This is a seasoned professional who got strategic clarity he couldn't achieve on his own. We're doing it again in October in Orlando. 3-day experience: $3449 ($2949 for New Renaissance 12 and above) October 8 only: $1499 ($1249 for New Renaissance 12 and above) Get your strategic clarity here.   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

“Turned on all the lights in the mansion of my mind”

Mel, Tara attended our Perry Marshall Live/AI Lab in Denver in July… "I felt neurons waking up that I didn't know existed. A brilliance lift – like someone turned on all the lights in the mansion of my mind. Clarity. Creativity. A ferocious kind of confidence. And then – tools." The tools she's referring to? The Strategic Moat Mapper and Genius Flip GPTs. Not generic business advice, but strategic intelligence rooted in her lived wisdom: "With the Strategic Moat Mapper GPT, I learned how to build: Strategic prompts that pull genius from thin air, A business model rooted in my lived wisdom, A brand identity that I feel in my bones, A delivery scope that's as uncopyable as my DNA." This is the core promise of the AI Lab: You don't just leave with strategies to implement. You leave with an AI system that understands your unique approach and can help you scale it. "This is a system that returns you to yourself – and then helps you build something unstealable from that place." Tara's final words capture why this matters: "If you're feeling disconnected, foggy, or like you're meant for more but can't quite name it – this is it. Let this GPT, this process, and this community hand you the keys to the business your soul's been trying to build all along." We are gearing up for Orlando, October 8-10. Join us  and build the business your soul's been trying to build.   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459