Are Your Webinars Bleeding Money?

Every webinar you run with "Before Times" strategies is money down the drain.

5 Ways to Double Your Sales with Webinars Perry Marshall & Don Crowther Date: Thursday, Oct. 19, 12PM Eastern REGISTER HERE Mel,   I remember the good ol' days of webinar marketing. Send a few emails. Lead them to a hooky landing page. Spend an hour talking about how great your idea was, just wing it… Then sell 'em something.   Easy peasy.  I remember my very first webinar: I made over $10,000 and thought, "This is the greatest thing since sliced bread!"    And I made some good money with that tried-and-true webinar strategy…in the Before Times.    Then…well…you know what happened next.    C0vid and Zoom changed everything. Sure, attention spans were dwindling before C0vid…and people were sliding over to Skype and Zoom…   …but now Zoom rules the day…and attention spans on webinars can be measured in milliseconds.    My webinars have not been performing like they did in the Before Times.    And if you're nodding along, thinking, "Yes, my webinars are barely breaking even now," let me share a brutal truth: The strategies that worked like gangbusters pre-C0vid?   They're practically on life support now.   That's why I've asked webinar expert and all-around-internet-marketing-genius Don Crowther to…yup…do a webinar with me…to talk about… Getting butts in the virtual seats Turning those butts into buyers Wooing the ones who ghosted you Five Ways To Double Your Sales With Webinars   Don took a magnifying glass to the post-C0vid webinar landscape and I think he's cracked the code.   Here's what you're in for…   - The forehead-slapping mistake we're all making that's scaring attendees away - The real reason they're bailing before your pitch and the simple fix - The best way to reel them back in if they didn't even show up   And, the real kicker: How A.I. is the hero that could turn your webinars around.   Every webinar you run with Before Times strategies is money down the drain.    Let's pivot and profit.    REGISTER HERE   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Dig a deeper moat or get slaughtered. Up to you

Mel,   For the last 5 years or so I've harped on the necessity to dig a "moat" around your business.   What is a moat? It's a DEFENSIBLE proposition.    It's something that your competition can't do or won't do.  Or something your competition can't do or won't do for YOUR ideal customers.  Only you can do it.     So, what is the thing you can do that your competition cannot?    Are you sure?    Because based on what I'm seeing, what Robert Michon and Josh Long are seeing, what McGee is seeing…we're not convinced.    When we listen to entrepreneurs try to communicate what they do that their competitors cannot, we don't hear anything compelling.  Nothing.    "That's not a moat…that's a puddle…they're gonna get slaughtered if they don't deepen that thing."    So, let me ask you again, "Are you sure?"    Without thorough competitive research, you can't be sure you're not wasting time digging a moat that your competition can already sail right across and burn down your castle!   But competitive research can be tedious and time-consuming and expensive.    Enter Scott Schang.  In Power Prism Session 2, Scott Schang will show you how to use Artificial Intelligence tools to know where to dig fast and effectively and affordably.    How to Do Comprehensive Competitor Research & Analysis Fast Conduct meticulous research to "spy" on your competitors' strategies, offers, propositions…and uncover weaknesses you can exploit Quickly compare customer stories and gain invaluable insight into their buying processes. Do you know why your prospects decide to buy from your competition?  You will.  How to Do In-depth 360-Degree Customer Analysis How to execute an examination of your unique customer base How to use your online reviews, "oral histories" and case studies to find out if your messaging matches your customers' values, desires, and bleeding necks.  What are you missing? What dangerous assumptions are you making?  Using A.I. to Quickly Craft a Compelling & Differentiating Story How to merge insights from competitor research and customer analysis to create a compelling narrative…and sales-grabbing offers Highlight your Unique Selling Propositions and distinctive benefits. Carve out a "value gap" between you and your competitors and capture attention and interest like never before.  Plus, we will show you how to get Scott's "AI Power Prism Playbook." A quick and easy-to-follow guide for how to do all this fast and furious.  If you are not using A.I. tools like Scott's to slice all the flab and gristle from your Prime Rib Proposition….you must assume your competitors are.   A Distinctive Selling Proposition that is not distinctive is worthless.    Make sure your moat is deep, wide and uncrossable.    Click here: Launches October 18 If you have a running business, attend the sessions and follow the exercises, this is what will happen:   You will quickly identify the 2-3 biggest levers for making your sales message cut through marketplace clutter like a chainsaw. You will receive a set of A.I. tools and prompts that take your messaging and market knowledge 2-3 levels deeper than what it is now – enabling you to NAIL the passionate sweet spot (or hit the jugular!) You will be able to afford paid traffic that previously eluded you You will experience stretches of earning $1000 per hour, at least an hour or two at a time, before the course is completed.   If all these FOUR things don't happen, you'll get a no-charge consultation with John McGee who will diagnose your problem.   If things are still not working as expected, we'll give you a full refund plus $500 for your trouble.   Click here: Launches October 18   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

This makes me sick…(short video)

Mel,   We are pushing the start date of Power Prism back one week. Why?   Well, I will explain it in this video.     But I'm warning you: I'm going to get in your face.  I'm going to lay out some hard truths as honestly and plainly as I can.    Ignore them at your peril.  Here's the video.    Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The agonizing death of a lukewarm offer

Mel,   There is nothing worse than having a sales message and offer that is allllllllmost right. It's like beating your head back and forth against the sides of your bathtub… Prospects are interested sometimes.  You get the price you're asking for sometimes. You hit your numbers sometimes. It's the slow agonizing death of a lukewarm sales offer.  You can't afford to buy digital advertising because the bid prices are just too high.  It takes many months to break even on a customer when you really need to make money right away or within a few weeks. You're fueling yourself on optimism that never seems to pay off.  You can't afford to hire top talent, so you get people who pretend to work or you get good-hearted, well-intentioned people who try hard, but they don't have the mojo.  You cut prices to get business, or you accept clients that you don't like or aren't a good fit, or you can't really help. It's hard to write ads for a lukewarm offer, so you cook up click bait headlines and cheesy gimmicks, and you feel yucky about it.  You're constantly pulling rabbits out of hats in order to meet your obligations.  There's a long list of things you could do and should do to make your business better, to fix things up, to improve your processes, but you can't afford the staff or the time in order to do them.  You're ashamed because you wanna do things for your spouse and your family like trips or repairs, and you're constantly saying things like, "Well, I think we're just gonna need to drive that 12 year old car a couple more years."  And sometimes you think it'd just be easier to just give up and get a Dilbert Cube job.  That is why we have put together a program called Power Prism, and it is all about nailing it.  Turning a lukewarm offer into a red hot offer that is totally unique in your marketplace.  So it slices through the clutter like a chainsaw.  And we have a very bold promise: Money back plus $500 just for your trouble if it doesn't get you results.  Register today and let's turn your lukewarm offer into a red hot offer that jumps off the shelves and sells… Click here: Launches October 11 @ 1PM Eastern   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Volatility is the New Normal: Here’s your security

Mel,   Remember the container ship that got wedged in the Suez canal in March 2021? Within days hundreds of ships halted.  In less than one week, 12% of global trade halted.  This is merely one e-a-s-y example of volatility: a tiny event in some remote corner of the world made life perilous and unpredictable for a billion people.  The shockwave reverberated across the earth. Police officer chokes George Floyd; protests erupt across the globe. Wuhan virus creates a 2+ year worldwide pandemic.  One butterfly flapping its wings spawns a hurricane on the opposite side of the globe Volatility is the new normal The New Volatility is because the world is so interconnected. It means: If your clients are not absolutely convinced of the superiority of your offerings, the slightest doubt leads them to indecision. They will hang on to their dollars and keep their endless 'options' open.  The result: Rising credit card balances - Sweating payroll - tapping lines of credit - issuing sickening, gut-wrenching decisions. Cutting muscle cuz there's no more fat to lop off. The same volatility may well bring you a cash flow surge six months from now. A guy in Oregon today told me there aren't enough people available to drill water wells right now, and water drillers' prices are through the roof… …but you won't be enjoying any cash flow surges if you're out of business before then. "Perry, my tax clients are reporting revenue drops on average of 30% in 2023."  -Tax strategist Shanyn Stewart at my September Roundtable meeting  Are we in a recession? I can't say. What I can tell you is I have numerous clients who are doing better than ever before. And I encounter many others each week who are scrambling madly to pay their bills.  The disparity between the "haves" and "have-nots" is greater than ever.  The common denominator for the "haves" is: Between them and their competitors, they are the undisputed top choice. The common denominator for the "have-nots" is: They are #2, #3, #4, #5 in their market. Fighting over the scraps. That's a recipe for misery. And bankruptcy and divorce as well. If you are finding business choppy right now… if your ship is taking on water… if you are wondering why stuff that worked last year isn't working this year, my urgent advice to you is: Make certain you are without question the undisputable #1 choice for your ideal client. Make sure that your message cuts through the unceasing assault of noise and clutter and hits them right in their passionate sweet spot. My team and I have developed a Power Prism to help you do that … fast.  Here's how to get it   Seize the security, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459