| Mel,
RFM stands for recency, frequency and money...
and it's what credit card companies use to get results from their mailings even though the copywriting inside those mailings absolutely sucks.
It's what large corporate direct marketers call "marketing kindergarten".
...and even a crudely contstructed RFM matrix can take the 80/20 rule and sharpen in it to 98/2 or even better.
A tool that will cut your marketing costs by a third, a half, even two-thirds?
A way to avoid the biggest mistake email marketers make?
Sounds great, right?
Too bad nobody's teaching this stuff.
Until now... http://perrymarshall.com/renaissance/RFM.htm
**NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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