Perry Marshall: Live!
San Diego on January 23
Register before Jan. 1 and Save $250!
Mel,
I've noticed two different mentalities when it comes to business education.
One is: Squeezing all the juice out of the orange.
The other one is: Picking as many oranges as you possibly can.
When I discovered direct marketing, I was an Amway junkie. I had been trained to buy $6 cassette tapes and go to $250 seminars (and $100 seminars and $25 seminars).
So, when I discovered the direct marketing world and everything was ten times more expensive, I had sticker shock. I was cheap.
The most I could stomach at the time was $200 or $300.
And that felt like a fortune even though everything I bought worked.
The Amway stuff did NOT work.
The direct marketing stuff DID work.
Looking back, the mindset I should have had was, "Man, I'm going to invest in this new direct marketing stuff until it stops paying off. Because it's paying off like crazy. I'm going to push it to the limit."
But I didn't do that. Instead I went cheap. I'd buy the $12.38/month Dan Kennedy last-chance newsletter subscription. Dan really wanted you to buy the higher-level subscription, or at least pay for it all upfront.
But I waited him out and got the cheapo monthly version.
Then I would scour every newsletter five times. Squeezing that orange until it was just rind and pulp.
Yes, I got fantastic ROI…for the company I was working for.
But looking back, I should have been far more liberal with my education dollars.
I would have propelled myself a lot farther a lot faster.
I would have met more amazing people faster.
I would have grown my network faster.
You don't meet ANYBODY by staying at home.
You don't meet anybody worth knowing hanging out on social media.
And meeting people and making new friends is one of the most powerful advantages of coming to a Perry Marshall Live event.
When I hung out my own shingle, I shifted my attitude:
"Dude, it doesn't matter what it costs. I've GOT to make this work.
I'll invest whatever I have to invest."
Suddenly I was spending $3,000 or $6,000 or $10,000, and my investment commitment just keeps going up.
But I HAD to get what I needed to bridge the gap to make the dang thing work.
Most people are stingy with their education dollars.
They're sabotaging themselves.
I've heard people say, "Man, I've given this guy $25,000 in the last 10 years. That's a bloody fortune."
They focus on the cost and not on the returns.
A fatal business error if ever there was one.
What did you get for that $25,000?
Remember, $25,000 across 10 years isn't a lot of money.
You know what is a lot of money? $60,000 a year to go to Harvard or Yale or the University of Chicago (for just one year) with no guarantee of a return.
That's a lot of money.
Don't choke your business trying to get what you need through free podcasts and eBooks and webinars.
That almost never does the job and most of the time it's too filled with clutter to actually work.
It's the slow-poke path to success and it's seeded with all kinds of bad advice and wasteful tangents.
Invest in real education to give your business the oxygen it needs to survive.
At Perry Marshall Live you'll get real brass knuckles, blood in the street business education. You'll meet other entrepreneurs with the scars of battle and hunger in their bellies.
You'll expand your network. You'll get your number one business question answered.
Register Here Now
Seize the day,
Perry
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