Mel,
Bad news: Your next million will not come from more or better marketing.
Period.
From roughly 1999 to 2017, the game was clear. Learn the levers — AdWords, Facebook, email, funnels — pour money in, watch revenue climb.
Smart, scrappy entrepreneurs built serious businesses on the back of marketing leverage. It worked.
It doesn't work like that anymore.
Ad costs are up. Organic reach is a memory. The tools that used to separate sharp operators from everyone else are now available to anyone with a laptop and fifteen minutes.
The most sophisticated marketing operations on the planet are spending more to get less.
So what does a 7-figure business owner do when the thing that got them here stops working the way it used to?
That's the question I want to answer on May 21st.
On Thursday, May 21st at 12pm Eastern, Josh Long is sitting down with Tony DeQuick, an AMN member who runs Entropy Radiator Corporation, a hot rod radiator manufacturer in Chicago, to walk through how Tony took his business from $1.25M to nearly $3M in annual revenue.
No new ads. No new funnel. No marketing director.
If you have a 7-figure business, register and come listen.
I think this will be one of the better hours you spend all year.
Register here.
Seize the day,
Perry
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