Four startups every publisher should know

January 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Four startups every publisher should know The Atlantic will experiment with online pay models 7 social media tactics for 2013 Can Sullivan survive on reader subscriptions alone? Digital cracks 50% of ad revenue at Wired BuzzFeed's magic sauce: bored office workers 30 free intuative CSS snippets advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Four startups every publisher should know The technology world is known for churning out startups focused on the needs of advertisers. Call it the Willie Sutton principle: might as well go to where the money is. But increasingly, the pendulum has swung to startups that cater to the needs of publishers. FULL ARTICLE - Digiday The Atlantic will experiment with online pay models The Atlantic is two things every legacy publishing company would like to be: profitable and more reliant on digital advertising revenues than on print. But while that may have been good enough in 2012, for 2013 the magazine has a new goal: to get more readers paying, in some form, for digital-only access to its journalism. FULL ARTICLE - Forbes advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 7 social media tactics for 2013 To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. FULL ARTICLE - ClickZ Can Sullivan survive on reader subscriptions alone? Andrew Sullivan, the star blogger who built a huge following at The New Republic and Time magazine and later moved to Tina Brown's new-media platform The Daily Beast, announced that he is splitting with the Beast and going solo with a paywall-only business. Will he succeed where Salon failed? FULL ARTICLE - GigaOm advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Digital cracks 50% of ad revenue at Wired Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title . Across the year as a whole, digital ads comprised 45% of total ad sales at Wired, while print ad pages declined only 5.7%. FULL ARTICLE - Ad Age BuzzFeed's magic sauce: bored office workers BuzzFeed has raised approximately $46 million, making it one of the hottest editorially-driven businesses around and a rare online content business that has managed to build real scale. This Power Point shows founder Jonah Peretti's recipe for viral success. FULL ARTICLE - The Media Briefing 30 free intuative CSS snippets You can make your Website more easy to navigate by using icons in your CSS. Here are some free resources to help you out. FULL ARTICLE - advertisement advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Your 14-Day Fanalytix Trial has Ended

Mel We hope you enjoyed your free 14-day trial of Fanalytix™. To continue using Fanalytix™ to pump up your marketing or for more information on how to fully harness Fanalytix™,  call or email Josh Thomas at: 1 (512) 536-0799 Josh@Fanalytix.com To your success! Support Team Fanalytix™ LLC

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

6 easy ways to make your website tablet-friendly

January 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How Hearst has nearly 800,000 monthly digital U.S. subs Hearst's Carey sees mobile capturing half of digital traffic 6 easy ways to make your website tablet-friendly Digital newsstand vendors reshape pricing, discovery models AP Stylebook updates detail how to handle user-generated content How to use big data for lead generation in 2013 advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. How Hearst has nearly 800,000 monthly digital U.S. subs There is no doubt that Hearst is a leader in consumer magazine publishing, but how does it manage to garner so many new monthly digital subscriptions (a reported 800,000)? One way, according to president David Carey, is that the publisher "charges separately for its print and digital editions." Here is Carey's letter to employees for the new year. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Hearst's Carey sees mobile capturing half of digital traffic In his annual staff-wide memo, Hearst Magazines President David Carey said the company achieved nearly 800,000 digital subscriptions in 2012 and is preparing 'for a world where more than 50 percent of our traffic will be on small screens.' FULL ARTICLE - eMedia Vitals 6 easy ways to make your website tablet-friendly By now, you've heard that everyone received a tablet over the holidays, but is your website ready for this platform? Here are 6 simple ways to ensure that it is, starting with determining your site's "tappiness", as well as some examples of the tappiest of sites. FULL ARTICLE - Mashable Digital newsstand vendors reshape pricing, discovery models Zinio and PixelMags are expanding their magazine delivery platforms, borrowing tactics from digital pioneers such as Netflix and Amazon to deliver more customer-friendly subscription solutions and all-access pricing plans. These latest innovations highlight the rapidly evolving dynamics of digital distribution. FULL ARTICLE - eMedia Vitals AP Stylebook updates detail how to handle user-generated content If your editors are not including user-generated content in your digital offerings, they are probably squandering their content budget. That said, properly attributing UGC has been pretty loosey-goosey thus far. Finally, AP Stylebook has stepped up to offer definitive guidance. FULL ARTICLE - 10,000 Words How to use big data for lead generation in 2013 Of all the ways to use big data for lead generation in 2013, closing the loop may be the most compelling. Here's how and why, including 5 key insights to motivate you. FULL ARTICLE - ClickZ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The evil 3-letter word of New Years Resolutions

Mel, Everybody's blathering about New Years resolutions. Usually the next thing out of their mouth is "And most people abandon them by mid-February." Somebody else chimes in and says, "Aw, I just don't make 'em." New Years Resolutions work pretty well for me. Why? Because when I make resolutions, I don't try. I change the SYSTEM. If you want to exercise more this year, move your office to the attic. Since the restroom is on the main floor, now six times a day you're climbing up and down the stairs. If you want to take more walks, let your neighbor borrow your car a few days a week so you HAVE to walk to the convenience store instead of drive. Or join a volleyball team where everyone expects you to show up every week. That's easily worth a few pounds, isn't it? Those are system changes to your environment. They are far more effective than resolutions to add a new, completely optional habit. (Like rolling out of bed and going to the gym at 6am in freezing weather. Who do you think you're kidding anyway?) Notice the difference between "try harder" and System Change: Will Power: "I'm going to try to waste less time answering emails this year." System Change: "I'm turning over 3/4ths of my inbox to a Virtual Assistant." Will Power: "I'm going to try harder not to get angry with my kids." System Change: "I know I've got a grudge against my dad and I've been taking it out on my kids for years. I'm going to clean out the closet and forgive my dad, so the original impulse goes away." Will Power: "I'm going to try harder to get less distracted with social media this year." System Change: "I'm going to set my web browser so I ALWAYS have to manually log into Facebook and enter my password, every single time." Will Power: "I'm going to try to implement more of my business education this year." System Change: "I'm going to make myself accountable to a friend or the instructor to do my homework." See that word try? It's a dirty three-letter word. Yes, you can try harder but we all have a finite amount of energy and will power to expend. Systems only require the initial willpower it takes to put them in place. Resolutions based on "try" fail 80% of the time. Resolutions based on changing the system succeed 80% of the time. The income you make in 2013 and 2015 and 2020 will naturally follow the relationships you cultivate and the mentors you surround yourself with. Your thoughts and aspirations are shaped by the environment which you have systemically built around yourself. The gains you make in 2013 will be because of the systems and structure you live in every day. You want 2013 to be the best year ever? Make January about changing the systems you live in every day, you won't have to try. You will habitually do and it will be easy. Perry Marshall Your comments welcome. . . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
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(312) 386-7459

33 percent of Americans own an ereader or tablet

January 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 5 trends that will define design in 2013 2013: The year online security legislation passes? Oh, the places Tumblr can go The publishing 2013 checklist Is this the "Future" for specialist magazines? 30 examples of perfect typography in Web design Clipped, a Flipboard competitor, aims to better curate news 33 percent of Americans own an ereader or tablet 3 ways to grow an Instagram community advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal 5 trends that will define design in 2013 2013 is going to be an exciting year for designers. They'll be involved in the tight personalization of services across a connected web of content and devices. And they'll be challenged to make several new experiences intuitive to users. Here are five trends will have the most impact in the new year. FULL ARTICLE - VentureBeat 2013: The year online security legislation passes? Congress is likely to revisit online security legislation — meant to safeguard critical infrastructure from attack — that failed last year. And a looming question for Web giants will be who takes the reins of the Federal Trade Commission, the industry's main regulator, this year. FULL ARTICLE - The New York Times advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Oh, the places Tumblr can go Tumblr, the meme-olicious, gif-tastic, photo-fabulous, (but also occasionally) thoughtful blogging platform attracted 167 million visitors and nearly 18 billion pageviews in December. Here's a look at five areas where Tumblr has moved, and may move more toward, in the year ahead. FULL ARTICLE - TechCrunch The publishing 2013 checklist Whether it was through more custom approaches, like BuzzFeed and Gawker, or creating a space for advertisers to share their thoughts, like Forbes, 2012 was a year of lessons for many publishers. The new year brings new challenges. Here are the top ones. FULL ARTICLE - Digiday Is this the "Future" for specialist magazines? Future Plc is one of Europe's best-known magazine publishers. It is neither the most successful, nor the largest, nor even the most inventive. Its recent moves, however, provide good material for discussions of the future of magazine publishing. FULL ARTICLE - Flashes & Flames 30 examples of perfect typography in Web design In web design, typography is sometimes used to impress rather than to help gives the information. Strong fonts are used to make a statement, funny fonts are used to show creativity, colorful fonts are used to show a peaceful environment. In this article you can see a collection of 30 gorgeous examples of perfect typography used in web design. FULL ARTICLE - Top Design Magazine Clipped, a Flipboard competitor, aims to better curate news Clipped delivers top news content in the form of bullet point summaries that it believes will "save users time and energy." Its app also includes a summarized search engine that allows users to "read summaries about exactly what they want." This sounds like a business model with a lot of "fair use" in it. FULL ARTICLE - TheNextWeb 33 percent of Americans own an ereader or tablet The latest study from the Pew Internet and American Life Project chronicles some unsurprising trends: eReaders saw an almost 10 percent growth in ownership this past year, while the number of people who owned tablets grew 15 percent. FULL ARTICLE - 10,000 Words 3 ways to grow an Instagram community Instagram helps give your brand a personal touch through visuals. While many are up in arms about the changes they've made to their terms of service, its community-building capabilities are well-established. Here are some tips to help improve reader engagement. FULL ARTICLE - Social Media Examiner advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

My best website building tips, shortcuts and tools

Mel,

I'd like to call your attention to a handy, brief guide to the most valuable website building tools and approaches that I recommend, including: 

-How to get a smashingly good, custom website design for 300 bucks

-My take on the best tools and "moving parts" you need for a functional e-commerce website

-Shopping carts, email programs and ways of taking payment

-How to make sure you ALWAYS get stellar results from service auction sites like Elance 
Get it by logging in here: 

www.perrymarshall.com/members_area/downloads/ultimate-guide-to-adwords-bonus/
(If you don't know/have your password, use the "Lost Password" tool on the page) 

Perry Marshall

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.



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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459