Study: Search, email remain strong in driving B2B traffic, leads

January 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Lessons from The New York Times' app graveyard What is the right number of applications? Creating and monetizing online video: tips for small publishers Study: Search, email remain strong in driving B2B traffic, leads Digital intel: Destinations and drivers 7 social networks to watch in 2013 advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Lessons from The New York Times' app graveyard Wnen a media outlet creates an event-specific mobile app, which is what The New York Times did with its Elections 2012 app, it could morph that app into something more general post-event, or roll it over into the next iteration of the event. The NYT just shut down its app down. Here are 3 lessons the newspaper learned from the experience. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. What is the right number of applications? When planning your application rationalization strategy, are you asking, "How many applications should we create?" While quality should obviously outweigh quantity, here are 4 points to consider in defining your strategy objectives. FULL ARTICLE - Forrester Creating and monetizing online video: tips for small publishers With the explosive growth of digital video, more publishers are getting into the game. Turning online video into a successful venture involves four critical elements: creative, production, monetization and marketing. FULL ARTICLE - eMedia Vitals Study: Search, email remain strong in driving B2B traffic, leads Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Analysis of nearly 600 B2B sites in 2012 shows that social still lags in driving both traffic and lead generation. FULL ARTICLE - eMedia Vitals Digital intel: Destinations and drivers All of your digital marketing components can be boiled down into two concepts: destinations and drivers. In other words, where do you want your audience(s) to go, and how are you encouraging them to go there? Defining these two components, and where they intersect, in a systematic way will take you a long way toward crystalizing the objectives of your digital strategy. FULL ARTICLE - ClickZ 7 social networks to watch in 2013 Social media platforms will always evolve, ebb, and flow—not a concept that is necessarily popular with publishers trying to write these platforms into their editorial strategies. However, embracing the constantly changing social landscape can be liberating in that editorial flexibility in the social space can mean new and interesting content for audiences. So, in the spirit of flexibility, here are 7 social networks on which to keep your eye this year. FULL ARTICLE - CNN Money advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

FT relegates print to 'second' tier

January 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Manti Te'o saga: The latest chapter in digital media disruption FT relegates print to 'second' tier Witness builds an app to verify user-submitted content Performance marketing – a hidden revenue stream for publishers? Your digital-only strategy's dependence on connecting 8 image usability mistakes to avoid advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Manti Te'o saga: The latest chapter in digital media disruption Here's the real lesson from Deadspin's investigative scoop: Having disrupted the traditional news-gathering ecosystem, digital upstarts are now taking aim at traditional media's core: original reporting. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. FT relegates print to 'second' tier The Financial Times is dedicated to a digital first strategy, with Editor Lionel Barber sending his employees an email outlining a plan that will include cutting jobs, but hiring new digital journalists. In his email, Barber stated that 25% of FT's digital traffic comes from mobile, indicating that mobile-friendly content could become prioritized. Here are his 8 steps to "simplify the newspaper to lighten the work load and reduce the resources devoted to print." FULL ARTICLE - The Wall Witness builds an app to verify user-submitted content Publishing a faked image could damage your publication's integrity as a trusted source, but image and video manipulation technology is advancing to such a degree that spotting a fake has become challenging for newsrooms. Hold on for a new app, InformaCam, being developed by international human rights nonprofit Witness, which will reportedly "make it easier to verify the authenticity of video, photos, or audio created and shared from mobile devices." FULL ARTICLE - Niemen Journalism Lab Performance marketing – a hidden revenue stream for publishers? Online performance marketing—a combination of affiliate and lead generation, according to PwC—could be the ticket to more revenue for publishers. According to a recent IAB and PwC report, dedicating resources to performance marketing could make you less dependent on display advertising. Here's how. FULL ARTICLE - The Media Briefing Your digital-only strategy's dependence on connecting Making the decision to focus on a digital-only strategy can be a smart one in today's media environment, but only if your content makes an impact with your audience. If you don't believe us, take a walk down memory lane to revisit the mistakes of these 3 publications. FULL ARTICLE - Folio 8 image usability mistakes to avoid A text-only website doesn't do much for grabbing and holding eyeballs. But from attribution to aesthetics, there are a number of pitfalls web editors should avoid when using images to complement content. Here are 8 mistakes and how to get around them. FULL ARTICLE - Design Instruct advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

John Carlton copywriting MP3

Mel,

Chapter 23 of the Ultimate AdWords Guide is on copywriting, and it's an interview with a pretty edgy guy: John Carlton. John's one of the most sought-after, highest-paid copywriters in the world.

John writes e-d-g-y copy. Chapter 23 is an edgy chapter. And it refers to a smashing interview I did with John, which you can get here:

www.perrymarshall.com/copywriting

To understand where John's coming from, you need to recognize that the best markets for small businesses to play in are markets where people are REALLY emotional about something. 

People aren't very emotional about doorknobs or microwave popcorn or 60 watt light bulbs. And if you're a small business it's h-a-r-d to make money selling such things. 

Unless you can find a *kind* of doorknobs or popcorn or 60 watt light bulbs that *some* people ARE emotional about. Which places you in a high-margin, niche market. 

You can follow the emotions to the money. You can follow the money to strong emotions. People buy what they're emotional about. 

If people aren't emotional about what you sell, find different people to sell it to. Or find something else to sell. 

Listen to my interview with John:

www.perrymarshall.com/copywriting

Perry Marshall 

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

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3 ways to optimize mobile email

January 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 3 reasons why 'viral news' will change the future Making news mobile-friendly 3 ways to optimize mobile email 5 ways journalists can use smartphones for reporting How to optimize YouTube videos for SEO What's the deal with CSS4? advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. 3 reasons why 'viral news' will change the future Have you heard of the fastest growing media company in the world? Startup Upworthy is a "viral news website" that is disseminating news based on 3 tenets: boiled down relevant topics, news bites that hide consumable content, and connecting to users socially. FULL ARTICLE - 10,000 Words advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Making news mobile-friendly Waiting in line, for an appointment, on the train, your audiences are likely first going to social apps to pass the minutes, rather than reading your news content. Now there are mobile apps that are "packaging content in smart, mobile-centric ways" in order to change those habits. FULL ARTICLE - Digiday 3 ways to optimize mobile email Creating and deploying your email messaging takes resources that you cannot afford to waste. That's why becoming knowledgable about how your audience is interacting with your emails is key. Do you know on which device your audience is first opening your emails? Finding out is a first step to optimizing your mobile email, followed by "developing adaptive design for preference centers." FULL ARTICLE - Email Insider 5 ways journalists can use smartphones for reporting Gone are the days of journos having to haul around satchels full of bulky camera equipment, video recorders (not to mention all the corresponding plugs and cables), notebooks, and other reporting paraphernalia. Because all reporters really need these days is a quality smartphone. Here are 5 ways journalists can do their jobs with just a smartphone. FULL ARTICLE - Poynter How to optimize YouTube videos for SEO It's no secret that audiences like video content, that video drives engagement, and that this type of content lends a visually appealing break to text content. But are you optimizing the videos you publish on your YouTube channel effectively? Here are the simple steps to optimizing your YouTube content both on-page and off. FULL ARTICLE - Business 2 Community What's the deal with CSS4? Your developers are using CSS to build your publication's webpages, but just when you feel like you are doing all you can to remain current in the digital space, is this a new iteration of CSS? Here's how to deal with CSS4 and why you shouldn't be alarmed. FULL ARTICLE - Smashing Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Remembering Dr. King

Dr. Martin Luther King Jr. 1929 – 1968 WE REMEMBER "Our lives begin to end the day we become silent about things that matter." Photo by: Chris Tank via Flickr Want to stay in the loop? Friend us on Facebook Follow us on Twitter You can update your subscription preferences here, or unsubscribe from this mailing here. You are receiving the Vital Guide as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Like this email? Forward it to a friend! Copyright © 2013 Vital Business Media All rights reserved. Vital Business Media 30 East 23rd St New York, NY 10010 Add us to your address book