USA Today takes on Deadspin with viral sports blog 'For the Win'

April 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue USA Today launches viral sports blog 'For the Win' Inside Star Tribune's programmatic play Content marketing rises, but will it hurt paid ads? Typography in mobile design: Important aspects and examples source Monetizing the converged landscape 4 key elements of a digital media business Defining Twitter's role in the digital publishing cycle advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This playbook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. USA Today launches viral sports blog 'For the Win' For The Win wants to take a BuzzFeed-style viral media approach to sports media. The new site, which will compete with rivals like Deadspin, will focus on finding "shareable" content that will be appealing even to people who don't follow sports. FULL ARTICLE - paidContent Inside Star Tribune's programmatic play The Minneapolis Star Tribune first stepped up to the programmatic plate about two years ago. Back then, the programmatic playbook was sell your direct inventory, use exchanges for back fill. Today, mastering programmatic is a top priority at the Star Tribune, so much so that the company is holding a conference on the topic to drive more interest. FULL ARTICLE - Digiday Content marketing rises, but will it hurt paid ads? Before the days of "Internet everywhere," businesses, institutions and non-profits had to rely on ads, phone calls, and so on and hope something struck a chord. Then came social media, which was a whole new frontier, and the recession, which brought cutbacks and the universal demand to do more with less. FULL ARTICLE - MediaShift Typography in mobile design: Important aspects and examples source What makes mobile typography special is the restrictive nature of mobile screens; they are small and used in brightly lit areas so that it is difficult to see anything. FULL ARTICLE - Design Modo Monetizing the converged landscape From VC-backed disruptors to mobile-first business models, 200 media executives discuss the strategies that have the best chance of being successful in this ever-changing media world. FULL ARTICLE - FOLIO 4 key elements of a digital media business What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. FULL ARTICLE - eMedia Vitals Defining Twitter's role in the digital publishing cycle Monday's tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. FULL ARTICLE - eMedia Vitals advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

The #1 failure wedge in your website is . . .

Mel, What is the NUMBER ONE weakness of your website, your prime sales bottleneck? If you're even just OK at: * Traffic - AdWords, affiliates, publicity or SEO  and even just OK at: * Conversion (sales letters, videos, webinars, or whatever makes people buy from you) ...then your LANDING PAGE is your #1 bottleneck. It's probably killing your sales. Most people would shudder to know how much their landing page is costing them. Today at 5pm Eastern Time, Bnonn Tenant will show h ow to remotely control your prospect's eyes and focus them where YOU want. This is NOT a dark art. It's a sequential method using Color, Dimension, Movement and Separation: http://www.perrymarshall.com/training/conversion-principles/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Social networking may have peaked in 2012... on desktops

April 17, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Defining Twitter's role in the digital news cycle Can content win in mobile? Social networking on desktops may have peaked in 2012 WSJ merges six deals blogs into MoneyBeat Amazon embeds reviews, coupons, purchasing options in ads China's $190B e-commerce market is driven by mobile, Social Media Defining Twitter's role in the digital news cycle Monday's tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. FULL ARTICLE - eMedia Vitals Can content win in mobile? Take a look at the early winners at mobile advertising: Google, Twitter, Facebook and Pandora. What they have in common is they are platforms, not publishers in the proper sense of aggregating audiences around content. There are signs of hope. The New York Times is doing a good job at building a mobile component — same with USA Today. FULL ARTICLE - Digiday Social networking on desktops may have peaked in 2012 There has been a noticeable drop-off in time spent with desktop social services in the U.S., the U.K., and Australia, according to Experian. FULL ARTICLE - CNET WSJ merges six deals blogs into MoneyBeat The Wall Street Journal launched yet another blog channel. MoneyBeat combines six of the Journal's existing blogs — including MarketBeat, The Source, Overheard and all the global Deal Journals –into one hub dedicated to global finance, markets and mergers and acquisitions. FULL ARTICLE - Media Bistro Amazon embeds reviews, coupons, purchasing options in ads Consumers who view ads with these enhancements are 20% to 30% more likely to take action than the average customer who reviews e-commerce ads. Likewise, multi-screen campaigns, when compared to campaigns that have run on one screen, are performing 18% better. FULL ARTICLE - Ad Age China's $190B e-commerce market is driven by mobile, Social Media The connection between publishers and commerce-driven business models may just be mobile and social. China's e-commerce market racked up a whopping 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Center (CNNIC) (linked article is in Chinese), an increase of 66.5 percent over 2011′s total. FULL ARTICLE - TechCrunch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Four seconds that determine EVERYTHING! Wednesday

Mel, Four Seconds . . . Three Seconds . . . Two Seconds . . . One Second . . . ZERO. You have FOUR seconds to get traction on your landing page. How good is yours? Of ALL the elements in your sales funnel - Pay Per Click, emails, videos, sales letters, affiliates, phone sales - this one impacts MORE DINERO in LESS TIME than any other. It's the 1% lever with 50% power. Your landing page. Is your landing page shooting you in the foot? Are the bullets lodged in place? Do they refuse to move? Join me, Bryan Todd and landing page Jedi Master Bnonn Tenant Wednesday afternoon at 5pm Eastern for a free webinar "Landing Page Conversion Secrets." Bnonn will get your bullets working FOR you instead of against you: http://www.perrymarshall.com/training/conversion-principles/ See ya there! Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

A golden (digital) age for magazines? Didn’t see that coming

April 16, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue A golden (digital) age for magazines? Didn't see that coming More Bloomberg users turn to Apple devices for financial information Web designer role evolves, pushing into digital publishing Twitter shows us how the news is made, and it's not pretty Heap: analytics for people with questions Who can convince us that mobile ads work? Twitter forces Flattr to stop letting users tip 'favorited' tweets A golden (digital) age for magazines? Didn't see that coming Instead of killing magazines, the Internet has changed their style, content and the way they interact with readers. FULL ARTICLE - National Post More Bloomberg users turn to Apple devices for financial information A new version of Bloomberg's iPad app reflects a shift to mobile and tablet usage among financial professionals. The pattern mirrors what's taking place in the consumer realm. FULL ARTICLE - paidContent Web designer role evolves, pushing into digital publishing According to results of a survey by digital industry body AIMIA and Adobe. The 'Web Design Survey' found web designers are expecting a large increase in mobile development, particularly video and apps, as well as an increase in integrated and interactive advertising across all platforms, and growth in HTML5. FULL ARTICLE - Marketing Mag Twitter shows us how the news is made, and it's not pretty In the aftermath of events like the Boston Marathon bombings, Twitter is often criticized for the way it indiscriminately distributes lies as well as facts — but as chaotic as that process is, we are better off for having it. FULL ARTICLE - paidContent Heap: analytics for people with questions With many analytics tools, the decision to track a new metric can take days to implement. Then you wait. Since you weren't capturing that specific data before, it'll be a few days before enough data trickles in to be meaningful. Heap, meanwhile, captures everything from the day you install it onward. The moment you have a question, you have an answer. FULL ARTICLE - TechCrunch Who can convince us that mobile ads work? We're shifting from desktop computing to a mobile world. Cool for phone sales (see Apple and Samsung)! Not so cool, however, for ad sales execs, who have spent the past two decades trying to sell Web real estate to advertisers. FULL ARTICLE - AllThingsD Twitter forces Flattr to stop letting users tip 'favorited' tweets Flattr's Twitter micropayments venture, where people could leave tips for 'favorited' tweets, is over. But as that tie-in got shut down, Flattr enabled tips for YouTube videos. The system also works on Instagram and SoundCloud. FULL ARTICLE - GigaOm advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.