ESPN adds sponsored content to print magazine

April 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue FT adapts web app for 'channel hopping' ESPN adds sponsored content to print mag Does retargeting risk outweigh the rewards? Forbes' unique approach to programmatic buying Why most social networks don't understand original content 15 steps for changing newsroom culture advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. FT adapts web app for 'channel hopping' A large portion of Financial Times' digital audience "channel-hops" throughout the day, accessing the site from computers at work, then smartphones or tablets while commuting, and during the weekends. Tracking these reader habits informed the web app's redesign, particularly the decision to offer static and dynamic versions to be switched between at will. FULL ARTICLE - The Guardian ESPN adds sponsored content to print mag ESPN: The Magazine is taking a page from electronic media by letting an advertiser incorporate its logo into editorial content. Starting this week, ESPN will run an editorial sidebar bearing the words "Cold Hard Facts presented by Coors Light" at the top. The ESPN edit team will have full control over the sidebars. FULL ARTICLE - Adweek Does retargeting risk outweigh the rewards? On the surface, retargeting makes perfect sense. Someone who has shopped at an e-commerce site like Zappos provides a much better intent signal than the fact she is reading an article about fashion. The problem is that before long the web could find itself dominated by retargeted ads and little else. FULL ARTICLE - Digiday Forbes' unique approach to programmatic buying Mark Howard, senior VP of digital advertising strategy at Forbes Media, talks about how Forbes is benefiting from offering media buyers exchange-based display advertising and where real-time bidding (RTB) is headed. FULL ARTICLE - eMarketer Why most social networks don't understand original content The trend among social networks to produce original content often ends badly, as Tumblr's shuttering of Storyboard showed. Here's where other big services, from Facebook to YouTube, are going wrong – or, in the case of LinkedIn, going right. FULL ARTICLE - paidContent 15 steps for changing newsroom culture The news industry might finally be at a place where it has stopped denying that it's moving too slow. Now, how to make the jump past legacy systems and old habits? Here's a list of steps to get you started. FULL ARTICLE - 10,000 Words advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

This is how you know it's time to leave

Mel,   At age 17 John Paul Mendocha dropped out of high school, hitchhiked to Las Vegas, and began his career as a professional gambler. Four years later, John was sitting in a restaurant booth with a couple of his gambling buddies. The other two were arguing: "Yes you will." "No I won't." "Yes you will." "No I won't." Out came a Glock. The guy planted the barrel on the other guy's skull. "Yes, you WILL." And that's where the story really begins:   http://www.perrymarshall.com/demolitionman/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

When you have only ONE chance to get it right

Mel, If you capture the lead, you get LOTS of chances to make the sale. But your landing page only gets ONE shot. If your it fails to do its job, put a fork in it. Your precious sale is stillborn before it ever got a chance: http://www.perrymarshall.com/4seconds/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The politics of publisher redesigns

April 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The politics of publisher redesigns New York Times adds newsroom analytics team Social tools enable 'in the moment' marketing Startups serve 'big data' to smaller businesses Betaworks acquires 'read-it-later' platform Instapaper SpinMedia buying Vibe magazine, sans print advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. The politics of publisher redesigns The redesign process tends to be a giant mess. The worst of publishing design smacks of newsroom politics, more about the pay grade of the participant (and his or her whims) than it is about the the user experience and aesthetics. It doesn't have to be that way. FULL ARTICLE - Digiday New York Times adds newsroom analytics team The New York Times has added a newsroom analytics team to establish a better understanding of how editorial content is consumed. With a dedicated analytics team for editorial, the aim is to help the newsroom "make data-driven decisions" where appropriate. FULL ARTICLE - Journalism.co.uk Social tools enable 'in the moment' marketing How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Announcements this week from Salesforce.com, Adobe and a startup called Blab promise to help advertisers react to - or even predict - trending topics more quickly. FULL ARTICLE - ClickZ Startups serve 'big data' to smaller businesses Venture capital dollars are pouring into a new class of startups that provide data services to small and mid-sized companies. Their goal, in a nutshell, is to automate tasks once assigned to a data scientist or teams of technologists, making big-data capabilities possible for smaller companies. FULL ARTICLE - Ad Age Betaworks acquires 'read-it-later' platform Instapaper New media incubator and venture firm Betaworks has acquired a majority stake in Marco Arment's read-it-later platform Instapaper, the companies announced Thursday evening. Betaworks' acquisition of Instapaper fits with the firm's strategy of investing in both short and long-form content. FULL ARTICLE - paidContent SpinMedia buying Vibe magazine, sans print SpinMedia is buying Vibe, the 20-year-old hip-hop and R&B magazine, from a consortium led by Intermedia and Ron Burkle's Yucaipa Companies. It plans on ending Vibe's print run in the coming months, and will add Vibe.com to its roster of 40+ pop culture and music sites. This will be bad news for some of Vibe Media's 52 employees, who are being told today that layoffs will accompany the change of ownership. FULL ARTICLE - All Things D advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Microsoft tablets show signs of life while phones don't

April 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Microsoft tablets show signs of life while phones don't Benchmarking your Facebook influence with Wolfram Alpha Good news for publishers focused on quality over quantity How to maintain hierarchy through content choreography Newspaper Reporter Beats Out Lumberjack, Soldier as "Worst Job of 2013" 5 ways publishers screw up in mobile A first? Zillow to conduct quarterly earnings Q&A via Facebook and Twitter advertisement 5 disruptive digital revenue models T here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Microsoft tablets show signs of life while phones don't Microsoft may not be talking about how many of its Surface tablets it has shipped or sold since the Surface RT launched in late October. However, a report claims that three million Windows-based tablets shipped worldwide in the first quarter of 2013. FULL ARTICLE - Neowin Benchmarking your Facebook influence with Wolfram Alpha More than a million people have now used Wolfram|Alpha Personal Analytics for Facebook. Many have donated their data to create a massive data set that can be used to extract insights into the generations variations in social media use. FULL ARTICLE - Stephan Wolfram Good news for publishers focused on quality over quantity Agencies say they are looking more carefully at exactly how publishers are attracting the audiences and generating the ad impressions they claim. Often the numbers don't quite add up, they say, and they're getting more savvy at spotting when and why. FULL ARTICLE - Digiday How to maintain hierarchy through content choreography As a layout changes from a widescreen to a tablet to a smartphone, the number of columns is usually reduced from three or four down to one. The typical and easiest solution is to drop the columns one by one and stack them on top of each other. FULL ARTICLE - Smashing Magazine Newspaper Reporter Beats Out Lumberjack, Soldier as "Worst Job of 2013" Ouch! CareerCast.com cited "ever-shrinking newsrooms, dwindling budgets and competition from Internet businesses" among the factors making newspaper journalism jobs the nation's worst. FULL ARTICLE - Slate 5 ways publishers screw up in mobile the future is mobile, and the future is now. And yet many publishers, which are seeing well over a quarter and up to 50 percent of their traffic from mobile, are still screwing up. FULL ARTICLE - Digiday A first? Zillow to conduct quarterly earnings Q&A via Facebook and Twitter Blazing a trail for social media channels and earnings reports, the Seattle company said today that it plans to start conducting earnings questions-and-answers on its Facebook and Twitter accounts, in addition to its traditional earnings webcast — taking advantage of new SEC guidelines for disclosing material information on social media channels. FULL ARTICLE - GeekWire advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

The world's most powerful 60 second habit

Mel,

I've got a little 60 second ritual I do every day.

It builds my confidence, and it'll build yours too. I show it to you in this 2 minute video:

http://www.perrymarshall.com/positivefocus/

.

.

.

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 Update subscriber options

Perry S. Marshall & Associates
159 N. Marion Street #295 Oak Park, IL 60301 United States
(312) 458-9102
© 2010 www.perrymarshall.com

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459