“7 Secrets” of How to Go from Entrepreneur to CEO (Friday)

Breakthrough the $4 Million Barrier 7 Secrets for Shifting from Entrepreneur to CEO Free Webinar with Victor Cheng & Rob Berkley Friday, February 6, 4PM US Eastern Register Here     Mel,   Who’s whispering in your ear? What noise, disguised as “advice”, is cluttering your limited head space? It’s almost a cliché to say that, in an age of information overload, who you ignore is as important as you who you pay attention to. But for entrepreneurs at the “4 Million Dollar Barrier” it’s 100% true.  And, if you’re an entrepreneur looking to break past the hassles and headaches of a startup company, and shift into CEO mode, here are some important questions… What consultants have you “fired” in the last couple of years? What email lists have you unsubscribed from in the past 12 months? What marketing gurus have you stopped listening to in the past few weeks? What mastermind groups have you disengaged from in the last year? If you’re not routinely culling your “board of directors”, the noise will shout down the wisdom. I’ve been culling my list with extreme prejudice over the past couple of years. I’ve had to leave behind people, experts, gurus, and groups (many who served me well at one stage of my journey) and find new ones who are better equipped to help me move to the next stage.   Not because the advice I was getting from those sources wasn’t “good”. For the most part, it was very good. But it wasn’t “great”. And I can no longer run the risk of the good crowding out the great. Rob Berkley and Victor Cheng of Entrepreneur to CEO are great. I keep paying them year after year, because I can’t get advice like theirs from marketing gurus. I can’t get it from info marketing experts. I can’t get it from product launch guys. Rob and Victor give me exactly what I need now: Insights into how to shift from entrepreneurial “2nd gear” to CEO overdrive. If you’re grinding your gears… Constantly putting out fires Getting sucked into drama triangles Playing “pull a rabbit out of my hat” to make payroll Never taking a vacation because you ARE your business Frustrated at your inability to unlock the profits in your business Gnashing your teeth as projects get delayed or launched pre-maturely Then tune in Friday as Rob and Victor discuss 7 secrets for moving from entrepreneur to CEO. If you don’t ruthlessly examine the value of the advice you’re listening to, you might be spinning your wheels just as hard this time next year. And it won’t be your advisor's fault. Don’t let that happen. Tune in Friday.   REGISTER HERE. Carpe Diem, Perry Marshall   PS: I’m going to Ireland with my son, Cuyler, in just a few weeks. Last month I spent a few weeks in China picking up my adopted son, ZJ. I’m going BACK to Ireland in June. And whenever I go away, I go with the peace and assurance that my business will run just fine while I’m gone. I owe a lot of that priceless peace and freedom to Rob and Victor. If you want that kind of freedom, I urge you tune in Friday.        ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

From Grinding Your Gears to CEO Overdrive (Webinar Friday)

Breakthrough the $4 Million Barrier 7 Secrets for Shifting from Entrepreneur to CEO Free Webinar with Victor Cheng & Rob Berkley Friday, February 6, 4PM US Eastern Register Here   Mel,   I have a theory I call, “The 4 Million Dollar Barrier”.   The theory states that somewhere around the $4 million revenue mark, an entrepreneur “hits the wall”. For some, it happens before 4 million. For others (but not many) it happens after. But happen it will. And here’s what “The Wall” looks like… You’re still too small to implement million dollar systems and enterprise software programs. But you’re too big to NOT have sophisticated systems in place. And the lack of systems stunts your growth. You’re constantly stomping out fires, playing whack-a-mole with staffing issues, and getting sucked into “drama triangles”, because you’re the ultimate (and only!) decision maker…for EVERYTHING. You never take a vacation. Or when you do, you’re so anxious and uptight that your spouse tells you to just pack up and go back home! You’re never quite sure where your next chunk of revenue is going to come from, so you have to pull rabbits out of your hat and quickly launch products just to meet payroll. That used to be me. It still is to some extent, but to a far lesser extent than it was a few years ago. There’s a bright beacon of light at the end of my tunnel. In fact, many times over the past couple of years I’ve been able to step away from my business. I’ve enjoyed extended family trips and on-a-whim jaunts…and returned to a stress-free work place. That’s priceless. And I owe a lot of that freedom to Rob Berkley and Victor Cheng of Entrepreneur to CEO. So, on Friday, I’ve asked Rob and Victor to share 7 of their secrets. These are the secrets they apply to help entrepreneurs make the transition from grinding their gears on the traffic jam of entrepreneurship ... to the smoother, Autobahn-like glide of CEO “turbo drive”. If you can apply just one of these secrets, it will be worth the 60 minutes many times over. REGISTER HERE. Carpe Diem, Perry Marshall PS: The list of consultants and experts I pay money for advice is short…and growing shorter every year. But I keep paying Rob and Victor because the advice I get from them I just can’t get anywhere else. Tune in Friday and you’ll see why.       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Case Against AdWords Boot Camp

Adwords Boot Camp 2015 Your Foundation for Online Success Starts Friday, February 6 REGISTER HERE   Mel,   Why would I make a case AGAINST one of my foundational coaching programs?    Because it's not for every marketer.    If you scored below a "5" on IsAWForMe.com, you probably shouldn't do the Boot Camp.    If you're in the top 1% of hyper-competitive AdWords markets, and you're killing it, you probably shouldn't sign up. You already know all you need to know.    If you can't commit 90 minutes a week to dramatically improving your advertising results, you shouldn't sign up.    And if $997 will take food off your table, then, of course, this isn't for you.    But, if none of those apply to you, then Adwords Boot Camp 2015 is for you.   And it's ESPECIALLY for you, if... You know Adwords should be a significant source of traffic, leads and sales, but the increasing complexity of AdWords intimidates you. You need to improve your traffic, click through rates, or cut your ad spend by a LEAST 30% this year.  You're thinking of starting your own AdWords consulting business. You've already started one and need to land more big clients fast...and ratchet up results for your current roster.   You're pretty sure AdWords Boot Camp is right for you, but not 100% convinced.  If any of those apply to you, especially the last one, then you should sign up today.    Because, in addition to my Big Ballsy Guarantee (of at least 30% improvement if you follow our simple instructions), I'm adding an additional guarantee this year for those who are "on the fence".    Simply attend the first two webinars, and if you're not thrilled with the content, I'll refund every penny.    Here's another reason you should take advantage of my "on the fence" offer...   AdWords is considerably more complicated than it was just 12 months ago. And the devil's in the details. The details will either swallow you up or they'll open up new opportunities for capturing even more profitable traffic. Opportunities that are increasingly difficult for rivals to mine.    The gulf between the winners and the whiners continues to widen.   This increasing complexity of AdWords works against you if you're behind the curve. It works for you if you're ahead of the curve.    Once you've gained a foothold, it is increasingly difficult for competitors to enter your market. (This has never been truer than right now.) The landscape grows more slippery with each passing month, securing your position among the winners.   NOW Is The Time To Master AdWords.   Waiting until next year will do you no good. This time next year, several major newspapers and media channels will have collapsed and even more advertisers will have fled to the Internet.    And more of your competitors will have inched closer to landing that coveted "Top 2%" spot themselves. And they'll be unshakeable. And you'll be left shaking.    This is a curve you MUST stay ahead of.   And the easiest way to stay ahead is AdWords Boot Camp 2015.    REGISTER HERE   Carpe Diem, Perry Marshall   P.S. Sign up by February 5 and get my favorite "secret weapon" for writing click-pulling Adwords Ads for free. It's a "bombshell" worth the price of the Boot Camp all by itself.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Most Complete A-to-Z AdWords Training (Starts Thursday)

AdWords Boot Camp 2015 Most Complete A to Z AdWords Training Starts Thursday, 8PM Eastern REGISTER HERE   Mel,   Last week Mike Rhodes and I delivered two webinars jam-packed with stuff that's NOT working in AdWords in 2015.     We talked about techniques, tricks, and tweaks that used to be standard operating procedure for AdWords pros...that simply don't work anymore.    We saved a lot of marketers a lot of time and Stupidity Tax...and now it's time to show you what you SHOULD be doing instead.    AdWords Boot Camp 2015 starts in just 3 days.   Thursday, February 5 at 8PM Eastern.    It will be the most complete, soup-to-nuts coaching program on what IS working in AdWords in 2015.    It's so good that I've made my Big Ballsy Guarantee Even Ballsier...   In addition to my standard (but ballsy) guarantee that if you follow our simple instructions and don't improve your AdWords results by 30%--that's 30% more traffic, 30% CTR improvement, or 30% lower ad spend--I'm offering an additional guarantee..   If you attend just the first two webinars, and you aren't absolutely thrilled with the content, we'll refund every penny.   That's how confident I am about what Mike Rhodes will be delivering in the 8 webinars.    REGISTER HERE   Carpe Diem,  Perry Marshall   P.S. And if you register by February 5, you'll get an extra special bonus. A bonus that can help you write click-pulling ads your competition would never dream of. Click HERE to get all the details.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Watch Out for Jason!

Mel,   For the past year or so I've talked a lot about things like... Building a company that will last 100 years. Focusing on Star businesses that could become 100 million or even billion dollar companies.  Helping entrepreneurs shift their business from 3rd gear up to 5th gear But, I'll tell you, there's still nothing that warms my heart like hearing about a solo entrepreneur just starting out and working his tail off...   Let Perry know I’m working hard on becoming a Ninja.   Just read new Adwords book. Going to start re-reading and implementing over the weekend.   Have read 80/20 book twice.   Have upgraded to Mastermind.   Busy implementing, for example have begun split testing my most visited landing pages.   Am in the Top 5% with my Adwords Account according to Wordstream! Could be that’s true or just a sales tactic I don’t know!   So thank you to you and please pass on my thanks to Perry and the rest of the team.   Best wishes, Jason Gill   Go, Jason, go!   Look, most guys buy a book and read one chapter or two. Then it goes up on the shelf to collect dust bunnies.    Jason is devouring books. Eating them. Making them a part of his life.    Most guys procrastinate and think of reasons to delay implementing. Ready, aim, aim, aim, aim...   Jason is implementing. Ready, fire, aim!   Most guys never test a thing. They just toss out what they think is good enough and when it doesn't work they settle for mediocre or just give up.  Jason is testing and getting better. (And by the way, you can count on that WordStream ranking. Larry Kim and his guys know their stuff)    Most guys never invest in their business education.   Jason is.    Most guys never join mastermind groups.   Jason is.    Want a darn good list of the qualities of a successful entrepreneur? Just check out the things Jason is doing.    Watch out for Jason!     Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Hurry: Get a live AdWords critique from Perry

Mel,   On tomorrow's webinar I'm going to do live makeovers of Google AdWords ads. And if you hustle (I mean really hustle) yours might be chosen. I'll keep this quick. Here's what to do: 1) Make sure you are registered for the webinar tomorrow (Thursday Jan 29th at 4pm US Central, 5pm US Eastern) with me and my AdWords ninja Mike Rhodes: http://www.perrymarshall.com/training/advanced-adwords-academy/ 2) Click this link and fill out the Google form that my team will use to choose whose ad I'm giving the ol' Perry Marshall makeover.   Click Here to go to the Google Form 3) Download "Blade One" of my legendary Swiss Army Knife. I'm going to be using this to transform "me too" AdWords ads into "HEY look at ME" ads. http://s3.amazonaws.com/perry.giveaways/SwissArmyKnife-Blade-1.pdf Think about this... Glenn Livingston says: "Most people think they've tested 20 different ads but they really just tested two ads 10 different times." I promise that when you attend tomorrow's webinar you'll see exactly how to blast out of copywriting ruts and crank out radically different AdWords ads. So whether you want to be IN the hot seat or just WATCH someone else go through the live makeover... Whether you're just learning AdWords or you're already doing well... If you're truly serious about improving your AdWords results, then you'll be on tomorrow's webinar. http://www.perrymarshall.com/training/advanced-adwords-academy/ Thursday the 29th at 4pm US Central, 5pm US Eastern (tomorrow) you'll get my step by step method for crafting AdWords ads that demand attention - even if you don't consider yourself a copywriter. See you there! Sincerely, Perry Marshall PS - Here are the key links: 1) Register for the webinar here (if you haven't already): http://www.perrymarshall.com/training/advanced-adwords-academy/ 2) IF you want to nominate yourself and your AdWords ads for the hot seat then fill this out. 3) Whether you want to be in the hot seat or not, download Blade 1 of my Swiss Army Knife so we can jump right into how to use it when we start the training tomorrow. http://s3.amazonaws.com/perry.giveaways/SwissArmyKnife-Blade-1.pdf BTW - You get the FULL digital training of my Swiss Army Knife method when you enroll in the LIVE AdWords Bootcamp before February 5th. http://www.perrymarshall.com/awbc/     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

AdWords: The Key is Knowing What to Ignore (January 29)

Planet Perry's "AdWords Academy" Two Webinars Remaining! Register for no charge Here   Mel,   Have you ever heard of Alexander von Humbolt?    He was a Prussian geographer, naturalist, and explorer who lived from 1769 to 1859.    And he's one of the candidates for "last man to know everything". English mathematician-physicist Karl Pearson referred to Humbolt in this way.    According to Pearson, Humbolt possessed an IQ large enough and lived at a moment in history that would have enabled Humbolt to "take a survey of the entire domain of the extant science".    In other words, he could very possibly have known everything that was known by humans.    Of course, that's impossible now. No human can know everything that's known.    Now, finding out what to ignore is a far more profitable endeavor than finding out all there is to know.   And that's what Mike Rhodes showed us on the first AdWords Academy webinar.    You see, long ago, it became impossible to be an "Alexander Humbolt of AdWords". I may have been one years ago, but it's long since grown tentacles so long it's impossible for anyone to know it all.    AdWords is now so complex and rapidly changing that knowing what to ignore and what NOT to do is far more profitable than knowing all there is to know...and monitoring everything there is to monitor...and tweaking everything there is to tweak.   Mike's insights on what NOT to do saved those who tuned into our first webinar hundreds if not thousands of dollars in StupidityTax.    And he's going to keep the insights coming on Thursday.    Don't try to be a Humbolt. Get laser-focused on exactly what you need to do ... and what you need to stop doing today.   REGISTER HERE   Remember, even though you missed the first webinar, you can still listen to the recording by registering for the remaining sessions.    Carpe Diem,   Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here