Perry Marshall Minute: Newsletter Change Coming…

We are not sure exactly when, but it will happen

Mel, For 20 years New Renaissance Club members have received access to all the newsletters I've ever written…and access to all the recordings of New Renaissance Club webinars we've done over the years. They are all in the archives available to every member. TWENTY years' worth of insights, advice, stories, wisdom, and principles. If that's not worth the investment in the Club, I don't know what is. But I have bad news. The archives are going away for new members. We are not sure exactly when, but it will happen. The good news is that current members, (and those who join New Renaissance Club before we make the change), will retain access to the "archives" as they always have. After that, new members will only get access to that month's newsletter (and, of course, all the other great parts of NR Club…the forum, the memos calls, the call-in days, the big discounts on my programs and live events). And today's the last day to sign up for this month's newsletter before it goes to print. What's the lesson for you in this email? Do you have content you created in the past that is very valuable? Are you undervaluing it? Can you add more scarcity and urgency? That's what I'm going to do with my archives. I should have done it 20 years ago. But I'm still learning too! Click here today to join New Renaissance Club and get this month's print newsletter delivered to your door. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: 7 Valentine’s Day Wishes for Entrepreneurs

Here are 7 gifts I hope you receive from your time in Planet Perry…

Mel, Today is Valentine's Day. It's also MamaLaura's (my wife) birthday. Lots of pressure on ol' Perry today! I admit I'm not the greatest gift giver, but I'm trying to get better. Here are 7 gifts I hope you receive from your time in Planet Perry… That you will wake up every morning excited and motivated to live your life. If you're not springing out of bed ready rock, ask yourself why not. Then ask what you can do to fix that. That you will hear from the "muse" and cultivate your listening ear. Whatever you call it - God, higher power, universe - I hope you hear from it every day. That you never lose touch with the ones who need your help the most. Don't let the System seduce you into ignoring them. There are "widows and orphans" who need your help. Help them. That you get to know and love yourself better every day. What makes you YOU. What brings you joy. What you are especially created to do. Your superpowers. The tools in your tool belt that will help you change your world. That you will develop the ability to ignore the ever-increasing, incessant, trivial, brain- and soul-sucking distractions that clamor for your precious attention every day. That you may have a peace which passes understanding. That you stretch yourself into new, fascinating, mind- and heart-expanding experiences, people, disciplines, skills, lands, and fields of study. That you will be a true New Renaissance person. That you will know you are living the story you will one day tell. Yours is an epic, thrilling, meaningful life. The peaks you scale and the dragons you slay will be a comfort, lesson, and inspiration for those who know you. This is what New Renaissance Club is all about. If our businesses do not help us do these things, then what's the point? Happy Valentine's Day. Oh, and my final wish for you is that you will… Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: My Main Marketing Obsession

The 95/5 Problem

Mel, My main marketing obsession lately is the 95/5 Problem. The fact that 5% of the advertising platforms control 95% of the traffic. AND they have Network Effect. You can't live with them, and you can't live without them. I've been talking to the sharpest marketing, traffic, and advertising people I know about this. And one thing that is already very clear is: There is no one magic pill for this problem. One of the experts has what I believe is ONE of the solutions. He showed me in depth how to rent email lists in any niche under any circumstances. How to get people who have significant, engaged email audiences to mail for you. This is NOT an affiliate model and is thus much easier to pull off. There is a very large (and in some cases almost limitless) amount of traffic available through this channel. I estimate that fewer than 5% of online marketers are doing this. And for most online marketers' email is your lifeline. You need to know this. It's 80/20…not 95/5. There are advantages to 80/20… Online marketers have gotten super comfy with "I log into an account interface, I start bidding on stuff, here comes the traffic. I can do it in my basement, and I don't have to talk to anybody." They are addicted to the ease and anonymity. But that is 95/5, which is inherently fragile. All 95/5 systems shatter and break. They either work or they don't. No middle ground. But 80/20 systems are mostly analog and less fragile. They don't usually shatter. They bend. Attendees of my April "Summit with No Name" will hear all about the email strategy and all the other 80/20 solutions to the 95/5 Big Brother problem. If you'd like to receive information about this event, the best way is to join New Renaissance Club. Click here to join before February 15th to get the latest newsletter before it goes to print. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: The Oldest Consulting Advice?

how to create an "espresso machine."

Mel, A New Renaissance member asked a question in the Forum about how to create an "espresso machine." Espresso Machine is Planet Perry lingo for a "very high-priced product that a small number of your customers will pay for." It's a key concept in our universe. I go into a bit more detail about it in my book Detox, Declutter & Dominate which comes with your NR membership. And McGee (Fancher) can take you through an idea-generating session on my "Espresso Machine Brainstorming" tool as part of a Tactical Triangle Review. But a few lines from this member's post stood out.

We have a 90% close rate after the evaluation (because it's mostly referrals). Our average rate is $800 / month. We have been successfully selling at that rate for several years now.

If you've been selling at a 90% close rate for several years, you should almost certainly raise your prices. Planet Perry peeps often do not charge enough for their 'base service.' And "raise your prices" is the oldest consulting advice in history. But, often, it is 100% true and effective. Before you start working on an "espresso machine" bump your prices up to $1,000, $1,500, $2,000…keep raising them until your close rate falls dramatically. $800 x 90% = $720 $1,000 x 75% = $750 $1,500 x 50% = $750 $2,000 x 37.5% = $750 But what if your close rate does not fall? $1,000 x 90% = $900 $1,500 x 90% = $1,350 $2,000 x 90% = $1,800 Now you've got some extra money, and probably some extra time, to develop that espresso machine. How much money are you leaving on the table? To get your copy of Detox, Declutter & Dominate, click here to join if you're not already a member. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: Some 20/80 Advice for You…

Yes, it's 20/80…but it's smart 20/80

Mel, A lot of folks know me as the "80/20 Guy." I've been preaching the gospel of "The Principle" for more than 15 years now. Spend more time on the 20% of tasks that get you 80% of your results…delegate, automate, and eliminate as much of the rest that you can. You know the drill. So, why do I spend a whole day, like TODAY, in the New Renaissance Forum answering questions? I don't get paid for it. The people asking the questions might be paying me "only" $99 per month. Some of the questions I will answer I've probably answered, in some variation, hundreds of times. It's not very 80/20. It's kinda 20/80. So, why do I do it? Because I get to hear what my customers are concerned about. What they're struggling with. The words they use to talk about their challenges. I find out how they think. And then I know what to say to them. How to offer solutions they really need. How they think and talk and worry and buy and investigate. Because I could sit back in my office and guess at how they think…or I could tell them how they should think. But I'd guess wrong or lose touch…or both. Here's a story to illustrate my point… We have a Roundtable member who started calling his best prospects. One guy told him, "I've been looking for a solution to that problem for 2 years…I'm so glad you called." The Roundtable guy told me, "We show up at the very top of Google organic for the search term on the problem he has. A simple Google search would have told him that we can solve that problem that he's been looking to solve for 2 years." The lesson? As usual there are many. But a big one is: Do not assume you know how your customers think, talk, write, search, research, or buy. Talk to them. Live. One on one. In person if possible. Yes, it's 20/80…but it's smart 20/80. And join me in the Forum today if you're a member and I'll do my best to answer your question. Not a member? That's easily fixed. Click here to join. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: Advice for a Young Go-Getter…and You

I love talking with young, entrepreneurial-minded people.

Mel, I love talking with young, entrepreneurial-minded people. My daughter, Tannah, and Fancher's daughter, Symphony, run a cleaning business together. I love to see young folks thinking this way instead of the usual diploma-mill-corporate-job-with-mountains-of-student-loan-debt path. I was talking to a young guy, Jerry. He works in a just-above-entry-level job at a recruiting company. The sort of job 20-somethings tend to have. He had just had a bad day. He landed four deals the day before and three of them got canceled on the same day. So, I gave him some advice which I write about in my next newsletter. Here's a synopsis. It's advice you can put to work today as well. I told him how to start his day better. How to 80/20 his day to find the big levers that will make big things happen. If you don't know the Planet Perry way of starting your day, you need to be in New Renaissance Club and read your copy of "Detox, Declutter & Dominate" included in your membership. I told him about how the "return on speed" is not linear, but exponential. He's going to his boss now with strategies for getting what he needs FASTER. I told him how to use this strategy to "rack the shotgun" when he applies for his NEXT job. Jerry has a boss. Jerry is young and has little "power." Jerry has to jump through hoops and navigate corporate politics to make these changes. Likely you, dear reader, do not. You'll be able to leverage these strategies even more powerfully than our young go-getter. Click here before February 15th to join New Renaissance Club if you're not already and member. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: Some Perry prophecies…

The sharpest minds I know will address these predictions head on

Mel, In the next issue of my New Renaissance newsletter I make some predictions. Below are the short versions. If you'd like to read the long versions (and you're not already a New Renaissance member), click here to subscribe to get the next issue. I predict there will be a "leak" from one of the big platforms (Facebook, Twitter, YouTube, Amazon, Apple, Instagram) documenting how snugly they are in bed with the banks, the government and Big Pharma. I predict email blacklisting or graylisting will become more than just a nuisance. I predict more Big Four skirmishes like Facebook and Apple had this year. And entrepreneurs like us will be the ones who suffer (again). I predict crypto will be the most centralized thing you've ever seen. If there's any path to one world government, if there is a way the powers that be could require you to have a QR code stamped on your forehead, Crypto is it. At my Summit with No Name in April, the sharpest minds I know will address these predictions head on. What to do to be ready. What to do to protect yourself. What to do to make yourself and your business as "anti-fragile" as possible. To be "in the know", click here and join the club. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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