The single biggest threat to B2B content marketing

January 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Branch encourages users to 'write like you talk' Web comments aren't just popular — they're a good business The single biggest threat to B2B content marketing Preparing websites for the unexpected 29 new inspiring responsive designs on the web National brands beginning to think local on mobile advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Branch encourages users to 'write like you talk' Every publication should be seeking digital engagement from its audience, but that engagement can often be fragmented and sadly peters out on the wrong social platform. Perhaps the future of audience engagement will rely on a combination of audience commentary coupled with a collection of supporting examples from various digital sources. Online public conversation platform Branch is now open to the public, and encouraging discourse that is organic and supported by the ability to "pull in any content, like a tweet or a video, then expand on that subject by inviting other users via email or Twitter to the conversation." FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Web comments aren't just popular — they're a good business What does it mean when your audience comments on your content? Do other readers even look at the comments section? According to comment tool company Disqus, "42% of internet users read the comments after a story or contribute one of their own." The company claims that it is this comment-driven engagement that will generate revenue for publishers by drawing attention to strategically placed paid suggested reading and native advertising. FULL ARTICLE - paidContent The single biggest threat to B2B content marketing It has been reported that 90% of marketers will focus their attention on content in 2013, and that content marketing is the sizzling revenue stream of the hour. But so many B2B companies still refuse to embrace the value of quality content. Here is a slideshow that illustrates exactly how damaging poor content can be, packaged and ready for your next budget pitch. FULL ARTICLE - Velocity Preparing websites for the unexpected Back when most web developers were using HTML, few, if any, were preparing for a day when their site had to look good on various sizes and layouts of screens. Now, we have the ability to plan and design for such disruptions, but what about all those older sites? Looks like there is a lot of work to do in order to catch up, and the overarching question developers and designers should be asking themselves is, "What makes content flexible?" FULL ARTICLE - Smashing Magazine 29 new inspiring responsive designs on the web There has been a lot of talk about the necessity of employing responsive web design in order to leverage the power of all your audiences' many screens, but not very many great examples of the principle. Here are 29 well executed samples from media outlets and brands for inspiration. FULL ARTICLE - The Next Web National brands beginning to think local on mobile Location-based advertising is not just for small businesses, according to BIA/Kelsey's mobile ad revenue forecast. National brands are reportedly realizing the value of targeting messaging by location on mobile devices, with a predicted mobile advertising compound annual growth rate of more than 54%. But in order to measure effectiveness, BIA/Kelsey suggests crafting "campaigns to include click-to-call links or an easy way to get directions for those that rely on foot traffic." FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Live 80/20 Force Multiplier Open Q&A Tuesday @11ET

Mel, Tomorrow after 15 minutes of "stuff you urgently need to know" we're going to open up our webinar to YOUR questions and answer as many as possible. Go here now to register. Then at 3pm ET, the official 80/20 Force Multiplier training begins.  Here's what Ray Edwards of Spokane Washington said about last year's version of the course: "I recommend the 8020 class every chance I get. I am practically an evangelist for this. Some things that came directly out of that for me: I was too busy to take the class. Ha ha. I took it anyway. Cut my average workweek by about 20 hours. More than doubled my income. Seriously. Almost triple. Brought on two major, six-figure clients. Have two more knocking at my door right now. Literally booked solid.  Made room for me to become a major contributor in my church; but not the way you think. Yes, we give money. But what I'm speaking about is the fact that I've been free to lead financial peace classes, and be available in other ways, for my church. Wow. Completed one manuscript for a book; started two more. Those are in progress. Spoke on copywriting at Jeff Walker's recent Product Launch Formula live event. This would not have happened, if the 80/20 course had not allowed me to clear space for it. What I mean is: it's because of my clear focus, and my spending time on those 20% activities, that set me up to be ready, and to be invited, to speak at this key event. Brought on a Virtual Assistant. She is my "8020 pressure valve". I stopped doing things that I was good at, but that were not the highest use of my time. Major leverage point. One of the major steps for me was thinking about outsourcing "little things." Lawn mowing, household chores, assembling new pieces of furniture! Any of the "stupid stuff" that ate my time and provided me no return on investment. I'm fully on track to clear $1 million in revenue for next year!" -Ray Edwards, Spokane Washington USA 80/20 Force Multiplier is two-thirds new. If you think you don't have time for this, that's reason #1 why you need to sign up. I don't play the "you're too busy and that's why you MUST do this" card often, but I'm playing it now. Because it's true.  By week 2 of the course you'll reclaim 2+ hours each and every day. Can you afford not to do that? Register for the full 80/20 Force Multiplier course: http://www.perrymarshall.com/forcemultiplier/ Perry Marshall - - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Rethinking mobile news design

January 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Newsweek unveils its first animated cover 26 content marketing tools to use in 2013 Rethinking mobile news design 9 questions to ask before signing a cloud computing contract Twitter: 5 things to remember when news breaks How SEO has grown up advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Newsweek unveils its first animated cover How is your publication leveraging the freedom of digital publishing? Newsweek is making the most of its new digital identity—its January 11 tablet issue cover is animated. And this eye-catching bit of creativity was produced in-house. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 26 content marketing tools to use in 2013 A reported 9 out of 10 B2B marketers are leveraging content marketing, according to the Content Marketing Institute. But how to produce enough content to be effective? Here are 26 tools to help with everything in the process from generating ideas to distributing content. FULL ARTICLE - Online Marketing Institute Rethinking mobile news design 66% of adult mobile users access news on their devices, according to Pew, but could that number be higher? Are news outlets considering the differences in use for various types of devices? Here is a look at using smartphones versus using tablets from a news delivery perspective. FULL ARTICLE - MediaShift 9 questions to ask before signing a cloud computing contract Cloud computing is powerful stuff, but any agreement between you and another party holds risk. Here are 9 questions to ask a potential cloud provider partner before signing on the dotted line. FULL ARTICLE - Forbes Twitter: 5 things to remember when news breaks Twitter has become a source of news whether news outlets like it or not. However, the platform is rife with pitfalls, including spreading erroneous information very quickly. Here are 5 things every journalist should keep in mind while taking to Twitter to break or share news. FULL ARTICLE - 10,000 Words How SEO has grown up SEO has come a long way since the days of seeding keywords in copy. Here is an argument for why SEO is the most sustainable digital PR medium, and how brand managers can get their hands on a bigger SEO budget. FULL ARTICLE - Website Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The New York Times’ plan to save the banner ad

January 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The New York Times' plan to save the banner ad Open kimono: What's working for Business Insider The newsonomics of the digital-only paywall parade 3 ways B2B SEO tactics can keep on winning in 2013 How to redesign your app without pissing everybody off 7 tools to create your own infographics Improving your website usability tests advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The New York Times' plan to save the banner ad The banner ad is obsolete, right? The New York Times doesn't think so. That's why a team of 10 in the newspaper's Idea Lab, which creates interactive and engaging products for the NYT's advertisers, is working to save the good old banner ad in new and interesting ways. FULL ARTICLE - Digiday advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Open kimono: What's working for Business Insider Business Insider opened its kimono at Folio's MediaNext conference, sharing what's working for the publication, including that mobile platforms have extended readership beyond business hours, and the revelation that while digital cannot support the print business, it can support itself. FULL ARTICLE - Business Insider The newsonomics of the digital-only paywall parade The question no longer is: to paywall or not to paywall. Legacy news outlets are setting the tone that quality content should not—cannot—be 100% free, and digital-only outlets are falling in line. FULL ARTICLE - Niemen Journalism Lab 3 ways B2B SEO tactics can keep on winning in 2013 SEO was B2B's winning ticket in 2012, according to eMarketer, so don't throw that baby out with the bathwater, B2B publishers. Here are 3 ways to leverage what's working for you in 2013, before turning to shinier, new ideas. FULL ARTICLE - Search Engine Watch How to redesign your app without pissing everybody off Instagram is recent proof that users will not stand for great changes to an application without their express consent. This may not seem fair to app owners, but having your users turn on your app is bad business. But, let's face it, that first iteration of your app isn't all that great. Here are 8 steps to redesigning your app without garnering your audience's ire. FULL ARTICLE - Anil Dash 7 tools to create your own infographics If your creative department is not putting together infographics for your publication just yet, you could be missing out on engaging, highly sharable content. Here are 7 DIY tools for creating infographics that a particularly talented editor may be able to utilize. FULL ARTICLE - Entrepreneur Improving your website usability tests Testing the usability of your website is imperative (unless you enjoy throwing money away). But a poor testing strategy is as good as useless. Here are 7 tactics for a quality website usability test, including key takeaways like, "Always leave room for users to freely roam around the website and go off track a little before bringing them back to the purpose of the task." FULL ARTICLE - Smashing Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.