6 ways you should think of data

March 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Digg hints it will go beyond RSS BuzzFeed launches in the UK 6 ways you should think of data comScore formally debuts multi-platform ratings High-stakes decision on net neutrality for next FCC chair Google Glass: Controlling the Internet of things advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Digg hints it will go beyond RSS How will your editorial team choose a replacement RSS tool when Google Reader shuts down this summer? As tech companies are scrambling to fill the void that will be left by Google, Digg is hinting that it will focus on building a tool that not only acts as an RSS for websites, but for "social media sites, Reddit, Hacker News, and elsewhere," as well. FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. BuzzFeed launches in the UK One of the ways that publishers can increase their circulation is by launching their publication in new markets. Considerations involved with such a decision include a new market's social mores and context, whether or not to offer a customized version of the pub tailored to that market, or to mix in relevant content with existing. In the case of Buzzfeed's recent launch in the UK, a UK-specific landing page was launched, with those stories also mixed in with the US version. FULL ARTICLE - The Wall 6 ways you should think of data The first step in having a viable data strategy is grasping how that information is valuable to your overall business plan. Here are 6 common mistakes in regarding data and how it should be applied to your operations, as well as what to focus on in order to use data as a tool for success. FULL ARTICLE - ClickZ comScore formally debuts multi-platform ratings The mobile movement in media has been a jostling opportunity for publishers that haven't quite known how to approach the business side of multiple device access. After a beta launch late last year, comScore has officially debuted its Media Metrix Multi-Platform reporting tool so that publishers can get a handhold into the metrics of audiences accessing their content via computers, smartphones, and tablets—in order to share that information with their advertising partners. FULL ARTICLE - MediaPost High-stakes decision on net neutrality for next FCC chair The net neutrality issue could loom yet again, affecting publishers, as the current FCC chair prepares to step down and "the D.C. Circuit Court of Appeals is expected to issue its decision on the rules later this year, likely not long after the next chairman is sworn in." Here is a breakdown of where the issue stands now, as well as possible outcomes later in 2013. FULL ARTICLE - The Hill Google Glass: Controlling the Internet of things You may or may not be working on an app for Google Glass, but the fact is that the way that audiences interact with content, as well as their connected world, is being significantly altered to put them squarely in the driver's seat. It may seem futuristic now, but smart publishers will have a plan for moving forward into this new world of virtual tangibility. Here is a glimpse into the near future of consuming digital content. FULL ARTICLE - GigaOm Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

AP wins big: Why a court said clipping content is not fair use

March 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue GQ will let users personalize its iPad app AP wins big: Why a court said clipping content is not fair use AARP rolls out social monetization How the L.A. Times learned to love SEO Why 2-step verification is necessary for journalists 5 really creative banner ads advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. GQ will let users personalize its iPad app MyGQ, an in-house technology from Condé Nast, will reportedly allow users of GQ's iPad app "save, share and click to buy content." Not only will the capability allow GQ's readers to get hands on with the app, Condé Nast is charging advertisers $5,000 for including their links in digital editions of the magazine. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. AP wins big: Why a court said clipping content is not fair use It seems like everything surrounding digital media is being debated in a courtroom somewhere in the world these days. Well, here's a win for content creators: A New York court recently ruled that scraping online news content without paying for it is not acceptable. Here's why, as well as how the ruling affects the definition of "fair use". FULL ARTICLE - paidContent AARP rolls out social monetization You might look at Facebook as a young reader's playground, but AARP is leveraging the social media platform in order to give its members and readers what they really want: deals. The move doesn't hurt AARP's advertisers, either. FULL ARTICLE - Folio How the L.A. Times learned to love SEO The L.A. Times has joined the ranks of SEO-savvy online publications in giving its readers easy access to its digital content. With events like the Oscars anchoring its efforts, the newspaper has seen significant increases in its readership metrics. Here's how. FULL ARTICLE - Digiday Why 2-step verification is necessary for journalists You may have seen it while banking online: 2-step verification means requiring a second device in order to access an account, which is what Apple is requiring for iCloud and AppleID. When a journalist's online identity is at stake, this cumbersome process all of a sudden becomes necessary. Here's why journalists should pay attention. FULL ARTICLE - 10,000 Words 5 really creative banner ads If your publication is relying on digital advertising for revenue, you should be trying to make your banner ads as interesting as possible. Here are 5 examples of creative banner ad campaigns for inspiration. FULL ARTICLE - Digiday Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

How the slowest-loading news sites can speed up

March 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How the slowest-loading news sites can speed up GAFA's effect on publishers' ad revenue Who wins when advertising becomes content? Cloud computing: 4 ways to overcome IT resistance 9 signs of a great project manager Visual.ly tool to turn your Google Analytics stats into an infographic advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. How the slowest-loading news sites can speed up How quickly does your publication's website load? With so many options online, audiences don't have the time (or patience) for a slow-loading news website. Here are the reported top offenders, along with 5 things they can do to speed things up, including deferring loading and parsing of JavaScript. FULL ARTICLE - MediaShift Idea Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. GAFA's effect on publishers' ad revenue Google, Apple, Facebook, and Amazon (GAFA) have been thoroughly disruptive to publishers' ad revenue, among other things. Here is an examination of the shift of power in the media industry from the old guard to "new" platforms. FULL ARTICLE - Niemen Journalism Lab Who wins when advertising becomes content? It seems that the oldest debate in media is that of the separation of church and state—keeping content and advertising siloed so that there is no confusion between the two for the reader. But with sponsored content (a.k.a. native advertising) on the rise, the barrier between the two is crumbling. Here is a look at the question, "If it's useful, does it matter if it's sponsored?" FULL ARTICLE - paidContent Cloud computing: 4 ways to overcome IT resistance Nothing throws a wrench into the execution of a digital plan like resistance from your IT department. That's because their number one priority is digital security for your organization. This probably isn't news to you if you have been pitching a cloud solution. Don't give up, here are 4 strategies for overcoming IT resistance to cloud computing. FULL ARTICLE - ReadWrite 9 signs of a great project manager You have a great plan, you have a viable budget, but you still have a huge wild card in the mix for your current project: people. There are myriad frustrating reasons that members of the teams necessary for executing your project may slow things down. That's why a great project manager is vital. Here are 9 signs of that invaluable team member. FULL ARTICLE - Internet Week New York Visual.ly tool to turn your Google Analytics stats into an infographic Here is something to brighten up the prospect of your next leadership meeting: Visual.ly has launched a tool that will reportedly turn the numbers from your Google Analytics profile into an infographic that you can share in order to illustrate the state of your website's efforts. FULL ARTICLE - SocialTimes Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.