7 tactics to build great products

November 19, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Twitter tweaks search features in app update Facebook study: Reach of organic posts is down, engagement is up Video: How to make digital content blow up What a Pinterest ad model would look like 7 tactics to build great products Freelancer.com buys vWorker (aka RentACoder.com) advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Twitter tweaks search features in app update An opportunity for publishers to leverage Twitter for traffic, iOS and Android Twitter apps received an upgrade in search functionality that should allow users to preview posts without opening them, and see multimedia search results first. Twitter hopes to promote its Discover function with the upgrade, and has made posts to Discover interactive. FULL ARTICLE - Search Engine Watch advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Facebook study: Reach of organic posts is down, engagement is up Brands should increase text status updates on their Facebook Pages over linking, according to a Group M study. Algorithm changes were the culprit for links (down 68.19% in September), proving to publishers that an ever-shifting Facebook environment means staying on top of Facebook data. Here is a breakdown of the Group M findings. FULL ARTICLE - AdAge Video: How to make digital content blow up How can your video content compete with dancing babies and skydiving cats? No matter what audience you have, video content needs to be engaging and, in many instances, entertaining in order to make an impact. Watch this video, which outlines the video content strategies from BuzzFeed, AOL, and Unruly Media. FULL ARTICLE - paidContent What a Pinterest ad model would look like Pinterest is already slowly making money using affiliate tracking codes, and branded, promoted pins. But breaths are being held in anticipation of Pinterest's official business model, which it has the power to create using its "mountain of user interest and purchase intent data." FULL ARTICLE - Digiday 7 tactics to build great products Whether you work for an established publishing house or a scrappy startup, building great products can lead to more revenue. Here are 7 strategies, including building mockups and prototypes that already contain real data and engagement features. FULL ARTICLE - GigaOm Freelancer.com buys vWorker (aka RentACoder.com) Having a hard time getting developers hired? There have been whispers that freelance IT professional finder, Freelancer.com, has just acquired vWorker, which does the same for coders. "Renting" a coder can show what great developers can bring to the table for your publication. If you already have a vWorker account, Freelancer.com says your account and all its collateral will be transfered to its platform. FULL ARTICLE - TechCrunch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

People magazine launches custom social platform

November 16, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue People magazine launches custom social platform The FT backs down on paywalled blogs Flipboard adds Books section integrated with Apple's iBookstore DataSift teams with Bitly to show what social content really gets clicks 10 things that can destroy an email marketing program Best practices for content marketing advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal People magazine launches custom social platform People magazine is all about people, so it follows that it would launch a social platform for its readers. Called YourTurn, the platform exists within People.com, and works to keep audiences engaged with contests, options to upload and share images and other social content, and opportunities to interact with sponsor brands. FULL ARTICLE - Folio advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. The FT backs down on paywalled blogs Financial Times' website, FT.com, began putting its Money Supply blog behind a paywall in 2010, but recently released it as free content. Audiences will have to provide registration information in order to access the blog, however. Here is a look at FT's strategy. FULL ARTICLE - Reuters Flipboard adds Books section integrated with Apple's iBookstore Here's something to think about: marketing publications within a user's personalized social news feed. That's what Apple's iBookstore is doing within the Flipboard environment, offering book synopses amongst users' content. FULL ARTICLE - paidContent DataSift teams with Bitly to show what social content really gets clicks Media professionals are still figuring out that, when it comes to social media, there is a difference between measuring clicks and pageviews, and measuring Likes and Shares. DataSift and Bitly are partnering to assist in the challenge, offering customers real-time data about which stories are being shared, and which are being read. Companies can then use that information to apply SEO tactics in order to boost clicks. FULL ARTICLE - GigaOm 10 things that can destroy an email marketing program Building your list is important, but equally important is understanding that your list numbers are not finite. You can add to them, and they can just as easily drop off. Here are 10 email marketing mistakes that can quickly shrink your list. FULL ARTICLE - ClickZ Best practices for content marketing While you develop your content marketing strategy, take a look at this report by social agency 360i. One key takeaway: "To be good, the content needs to force people to adjust their views on reality." Here's how. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

What is ‘native advertising’?

November 15, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The New York Times' Chronicle tool explores how language—and journalism—has evolved Facebook caters to businesses, others with separate news feed Pinterest removes ban on commercial use as it adds business accounts Startup InboundWriter nabs new funds to help media better seduce search engines What is 'native advertising'? Publishers' customer experience mandate advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The New York Times' Chronicle tool explores how language—and journalism—has evolved The New York Times is using data gleaned from its Chronicle tool to elevate the paper's level of written integrity by spotting language laziness or sloppy writing habits. For example, "signature" appeared in 1,500 NYT articles in 2010. What language patterns do you recognize in your publication's content? FULL ARTICLE - Niemen Journalism Lab advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Facebook caters to businesses, others with separate news feed It seems like social platforms are all about business lately—Facebook, for example, is attempting to make both audiences and advertisers happy with a separate new "Pages Feed" on which users can click to see all promotional posts unfiltered. Here's what Mark Cuban thinks. FULL ARTICLE - CNET Pinterest removes ban on commercial use as it adds business accounts Publishers, Pinterest is open for business. And it's calling itself a traffic driver, with a reported 900% increase in clicks for Allrecipes under its belt. Pinterest's official business accounts acknowledge that businesses have a need for the platform. FULL ARTICLE - All Things D Startup InboundWriter nabs new funds to help media better seduce search engines Startup-to-watch for publishers, InboundWriter, is gearing up to solve this SEO situation. The company's semantic technology claims to analyze your content and suggest ways to tweak it in order to put it at the top of the search heap. This could become part of editorial workflow. FULL ARTICLE - AdAge What is 'native advertising'? Don't be embarrassed. Defining "native advertising" can be as tricky as discerning what someone means when they say, "biweekly." Here are interpretations from 6 media execs. FULL ARTICLE - Digiday Publishers' customer experience mandate Companies in many industries are restructuring their businesses around customer-driven insights. It's time for media companies to join the party and put "customer experience" at the forefront of their decision-making. FULL ARTICLE - eMedia Vitals advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.